Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
A profile of the United States toy industry : serious fun / / Christopher Byrne
| A profile of the United States toy industry : serious fun / / Christopher Byrne |
| Autore | Byrne Christopher |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
| Descrizione fisica | 1 online resource (166 p.) |
| Disciplina | 338.7688720973 |
| Collana | Industry profiles collection |
| Soggetto topico | Toy industry - United States |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Mattel
operations management product management game development game manufacturing toy marketing toy merchandising toy retailing toy manufacturing toys Hasbro LeapFrog Spin Master VTECH MEGA LEGO Toys "R" Us Kmart/Sears Target Wal-Mart Amazon eBay hot toys toy design toy promotion toy consumers toy advertising Consumer Products Safety Commission Toy Industry Association |
| ISBN | 1-60649-511-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgements -- Introduction -- 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising & marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue -- Bibliography -- Index. |
| Record Nr. | UNINA-9910453698603321 |
Byrne Christopher
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A profile of the United States toy industry : serious fun / / Christopher Byrne
| A profile of the United States toy industry : serious fun / / Christopher Byrne |
| Autore | Byrne Christopher |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
| Descrizione fisica | 1 online resource (166 p.) |
| Disciplina | 338.7688720973 |
| Collana | Industry profiles collection |
| Soggetto topico | Toy industry - United States |
| Soggetto non controllato |
Mattel
operations management product management game development game manufacturing toy marketing toy merchandising toy retailing toy manufacturing toys Hasbro LeapFrog Spin Master VTECH MEGA LEGO Toys "R" Us Kmart/Sears Target Wal-Mart Amazon eBay hot toys toy design toy promotion toy consumers toy advertising Consumer Products Safety Commission Toy Industry Association |
| ISBN | 1-60649-511-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgements -- Introduction -- 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising & marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue -- Bibliography -- Index. |
| Record Nr. | UNINA-9910790766703321 |
|
Byrne Christopher
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A profile of the United States toy industry : serious fun / / Christopher Byrne
| A profile of the United States toy industry : serious fun / / Christopher Byrne |
| Autore | Byrne Christopher |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
| Descrizione fisica | 1 online resource (166 p.) |
| Disciplina | 338.7688720973 |
| Collana | Industry profiles collection |
| Soggetto topico | Toy industry - United States |
| Soggetto non controllato |
Mattel
operations management product management game development game manufacturing toy marketing toy merchandising toy retailing toy manufacturing toys Hasbro LeapFrog Spin Master VTECH MEGA LEGO Toys "R" Us Kmart/Sears Target Wal-Mart Amazon eBay hot toys toy design toy promotion toy consumers toy advertising Consumer Products Safety Commission Toy Industry Association |
| ISBN | 1-60649-511-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgements -- Introduction -- 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising & marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue -- Bibliography -- Index. |
| Record Nr. | UNINA-9910809402803321 |
|
Byrne Christopher
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||