Le sport dans la France d’aujourd’hui : Qui gouverne ? / / Jean-Paul Callède |
Autore | Bouvet André |
Pubbl/distr/stampa | Pessac, : Maison des Sciences de l’Homme d’Aquitaine, 2019 |
Descrizione fisica | 1 online resource (240 p.) |
Altri autori (Persone) |
BraunAlain
CallèdeJean-Paul DenelRobert GarrigouAlain GibertErnest MartinJean-Michel MichelJean-Louis OurakMohamed |
Soggetto topico |
Hospitality Leisure Sport & Tourism
actualité sportive compétition gouvernement sponsor consommation dirigeant de club fédération |
Soggetto non controllato |
dirigeant de club
sponsor actualité sportive consommation gouvernement fédération compétition |
ISBN | 2-85892-506-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | fre |
Altri titoli varianti |
sport dans la France d’aujourd’hui
Le sport dans la France d’aujourd’hui sport dans la France d'aujourd'hui Le sport dans la France d'aujourd'hui |
Record Nr. | UNINA-9910350182203321 |
Bouvet André
![]() |
||
Pessac, : Maison des Sciences de l’Homme d’Aquitaine, 2019 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Sport et sponsoring / / Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill |
Autore | Ferrand Alain |
Pubbl/distr/stampa | Paris, : INSEP-Éditions, 2018 |
Descrizione fisica | 1 online resource (378 p.) |
Altri autori (Persone) |
TorrigianiLuiggino
Camps i PovillAndreu LegrandClaude |
Soggetto topico |
Hospitality Leisure Sport & Tourism
marketing financement économie du sport sponsor power shift événementiel |
Soggetto non controllato |
marketing
sponsor power shift événementiel économie du sport financement |
ISBN | 2-86580-246-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | fre |
Record Nr. | UNINA-9910283546603321 |
Ferrand Alain
![]() |
||
Paris, : INSEP-Éditions, 2018 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers |
Autore | Meyers Cynthia B |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York : , : Fordham University Press, , [2013] |
Descrizione fisica | 1 online resource (404 p.) |
Disciplina | 659.14/2097309041 |
Soggetto topico |
Radio advertising - United States - History - 20th century
Radio programs - United States - History - 20th century Radio broadcasting - United States - History - 20th century Advertising in popular culture - United States - History - 20th century |
Soggetto non controllato |
World War II
admen advertising agency advertising broadcasting commercial great depression mass media popular culture programming radio showmanship sponsor |
ISBN |
0-8232-6893-4
0-8232-5371-6 0-8232-5523-9 0-8232-5377-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930's Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index |
Record Nr. | UNINA-9910790678403321 |
Meyers Cynthia B
![]() |
||
New York : , : Fordham University Press, , [2013] | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers |
Autore | Meyers Cynthia B |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York : , : Fordham University Press, , [2013] |
Descrizione fisica | 1 online resource (404 p.) |
Disciplina | 659.14/2097309041 |
Soggetto topico |
Radio advertising - United States - History - 20th century
Radio programs - United States - History - 20th century Radio broadcasting - United States - History - 20th century Advertising in popular culture - United States - History - 20th century |
Soggetto non controllato |
World War II
admen advertising agency advertising broadcasting commercial great depression mass media popular culture programming radio showmanship sponsor |
ISBN |
0-8232-6893-4
0-8232-5371-6 0-8232-5523-9 0-8232-5377-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930's Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index |
Record Nr. | UNINA-9910815250403321 |
Meyers Cynthia B
![]() |
||
New York : , : Fordham University Press, , [2013] | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|