Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Le sport dans la France d’aujourd’hui : Qui gouverne ? / / Jean-Paul Callède
| Le sport dans la France d’aujourd’hui : Qui gouverne ? / / Jean-Paul Callède |
| Autore | Bouvet André |
| Pubbl/distr/stampa | Pessac, : Maison des Sciences de l’Homme d’Aquitaine, 2019 |
| Descrizione fisica | 1 online resource (240 p.) |
| Altri autori (Persone) |
BraunAlain
CallèdeJean-Paul DenelRobert GarrigouAlain GibertErnest MartinJean-Michel MichelJean-Louis OurakMohamed |
| Soggetto topico |
Hospitality Leisure Sport & Tourism
actualité sportive compétition gouvernement sponsor consommation dirigeant de club fédération |
| Soggetto non controllato |
dirigeant de club
sponsor actualité sportive consommation gouvernement fédération compétition |
| ISBN | 2-85892-506-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Altri titoli varianti |
sport dans la France d’aujourd’hui
Le sport dans la France d’aujourd’hui sport dans la France d'aujourd'hui Le sport dans la France d'aujourd'hui |
| Record Nr. | UNINA-9910350182203321 |
Bouvet André
|
||
| Pessac, : Maison des Sciences de l’Homme d’Aquitaine, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sport et sponsoring / / Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
| Sport et sponsoring / / Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill |
| Autore | Ferrand Alain |
| Pubbl/distr/stampa | Paris, : INSEP-Éditions, 2018 |
| Descrizione fisica | 1 online resource (378 p.) |
| Altri autori (Persone) |
TorrigianiLuiggino
Camps i PovillAndreu LegrandClaude |
| Soggetto topico |
Hospitality Leisure Sport & Tourism
marketing financement économie du sport sponsor power shift événementiel |
| Soggetto non controllato |
marketing
sponsor power shift événementiel économie du sport financement |
| ISBN | 2-86580-246-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910283546603321 |
|
Ferrand Alain
|
||
| Paris, : INSEP-Éditions, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers
| A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers |
| Autore | Meyers Cynthia B |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Fordham University Press, , [2013] |
| Descrizione fisica | 1 online resource (404 p.) |
| Disciplina | 659.14/2097309041 |
| Soggetto topico |
Radio advertising - United States - History - 20th century
Radio programs - United States - History - 20th century Radio broadcasting - United States - History - 20th century Advertising in popular culture - United States - History - 20th century |
| Soggetto non controllato |
World War II
admen advertising agency advertising broadcasting commercial great depression mass media popular culture programming radio showmanship sponsor |
| ISBN |
0-8232-6893-4
0-8232-5371-6 0-8232-5523-9 0-8232-5377-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930's Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910790678403321 |
|
Meyers Cynthia B
|
||
| New York : , : Fordham University Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers
| A word from our sponsor : admen, advertising, and the golden age of radio / / Cynthia B. Meyers |
| Autore | Meyers Cynthia B |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Fordham University Press, , [2013] |
| Descrizione fisica | 1 online resource (404 p.) |
| Disciplina | 659.14/2097309041 |
| Soggetto topico |
Radio advertising - United States - History - 20th century
Radio programs - United States - History - 20th century Radio broadcasting - United States - History - 20th century Advertising in popular culture - United States - History - 20th century |
| Soggetto non controllato |
World War II
admen advertising agency advertising broadcasting commercial great depression mass media popular culture programming radio showmanship sponsor |
| ISBN |
0-8232-6893-4
0-8232-5371-6 0-8232-5523-9 0-8232-5377-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. Dramatizing a Bar of Soap -- 2. The Fourth Dimension of Advertising -- 3. They Sway Millions as If by Some Magic Wand -- 4. ‘‘Who Owns the Time?’’ -- 5. The 1930's Turn to the Hard Sell -- 6. The Ballet and Ballyhoo of Radio Showmanship -- 7. Two Agencies -- 8. Madison Avenue in Hollywood -- 9. Advertising and Commercial Radio during World War II, 1942–45 -- 10. On a Treadmill to Oblivion -- Conclusion -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910815250403321 |
|
Meyers Cynthia B
|
||
| New York : , : Fordham University Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||