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Knowledge Management, Trust and Communication in the Era of Social Media
| Knowledge Management, Trust and Communication in the Era of Social Media |
| Autore | Paliszkiewicz Joanna |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
| Descrizione fisica | 1 electronic resource (168 p.) |
| Soggetto topico |
Business strategy
Management of specific areas |
| Soggetto non controllato |
digitalization
marketing activity management electronic tickets joint-stock company “Ukrzaliznytsia” electronic distribution channels sales activity smartphones mobile applications evaluation of mobile applications usage of smartphones digital media empowerment equality Taiwan computer games creative companies social media marketing knowledge knowledge management knowledge management quality communication social media strategy sustainable development corporate responsibility ICT industry trust efficiency tourism knowledge sharing Generation Y Internet tourist destinations Polish social media users social media in business women age preferences emerging and developed economies disaster information question answering systems question classification Twitter analysis natural language processing neural disaster word frequency CSR reporting financial performance food industry information sharing |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557419303321 |
Paliszkiewicz Joanna
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Recent Advances in Social Data and Artificial Intelligence 2019
| Recent Advances in Social Data and Artificial Intelligence 2019 |
| Autore | Srivastava Hari Mohan |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 electronic resource (498 p.) |
| Soggetto topico |
Information technology industries
Computer science |
| Soggetto non controllato |
centrality metric
graph visualisation visual analytics data processing social network stock market community detection complex networks Hadoop modularity increment geometric analysis lidar scanning signal micro-distortion detection technology TCD1209DG lossless signal transmission person re-identification multiple granularity features Siamese Multiple Granularity Network multi-channel weighted fusion loss temporal links prediction gravity model multilayer network label propagation algorithm H-index automatic speech recognition speech corpus text corpus data acquisition multi-layer neural network natural language processing markov switching breakpoint test crude oil price structural change artificial intelligence ice-snow tourism sustainable development Python text mining pancreatic cancer twin support vector machine linear kernel polynomial kernel RBF kernel cryptography RSA cryptosystem RSA cryptanalysis partial key exposure attack social network simulation ABMS Spark two-tier partition algorithm visual style context-aware preference analysis fashion recommendation Facebook advertising post social media marketing recommendation system topic model post engagement blockchain client/server electronic health records health information management privacy security innovation business machine learning decision tree predictive analytics social data science contingencies asymmetry tele-education digitalization ICT infrastructure digital teacher training replace face-to-face education telemedicine technology acceptance robust partial least squares path modeling data-mining techniques data-discretization methods feature-selection methods industry data applications advanced multicomponential discretization models social networks behavior analysis social behavior social networking satisfaction data science DBLP platform deep reinforcement learning keyphrase extraction unsupervised method feature selection weighted non-negative matrix factorization hierarchical information tag information deep factorization combinatorial optimization problem heuristics method nature-inspired algorithm NP-hard problem plant root healthcare data data management digital services cybernetics symmetrical designing overlapping community discovery gravitational degree greedy strategy two expansions cloud computing color revolution operator imperialist competitive algorithm quality of service service composition service time-cost |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910585943903321 |
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Srivastava Hari Mohan
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| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910459808603321 |
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Barry Jim.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910787494203321 |
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Barry Jim.
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||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910811979403321 |
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Barry Jim.
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||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes
| Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes |
| Autore | Barnes Joseph W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 104 pages) |
| Disciplina | 302.231 |
| Collana | Giving voice to values on business ethics and corporate social responsibility collection |
| Soggetto topico |
Online social networks - Moral and ethical aspects
Social media - Moral and ethical aspects Internet marketing - Moral and ethical aspects Word-of-mouth advertising - Moral and ethical aspects |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Federal Trade Commission disclosure
FTC disclosure Federal Trade Commission Endorsement FTC Endorsement FTC endorsement requirements Federal Trade Commission social media FTC social media Federal Trade Commission social media rules FTC social media rules Social media deception social media disclosure Social media endorsements social media marketing |
| ISBN | 1-60649-853-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index. |
| Record Nr. | UNINA-9910465930703321 |
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Barnes Joseph W.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes
| Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes |
| Autore | Barnes Joseph W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 104 pages) |
| Disciplina | 302.231 |
| Collana | Giving voice to values on business ethics and corporate social responsibility collection |
| Soggetto topico |
Online social networks - Moral and ethical aspects
Social media - Moral and ethical aspects Internet marketing - Moral and ethical aspects Word-of-mouth advertising - Moral and ethical aspects |
| Soggetto non controllato |
Federal Trade Commission disclosure
FTC disclosure Federal Trade Commission Endorsement FTC Endorsement FTC endorsement requirements Federal Trade Commission social media FTC social media Federal Trade Commission social media rules FTC social media rules Social media deception social media disclosure Social media endorsements social media marketing |
| ISBN | 1-60649-853-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index. |
| Record Nr. | UNINA-9910798507203321 |
|
Barnes Joseph W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes
| Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes |
| Autore | Barnes Joseph W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 104 pages) |
| Disciplina | 302.231 |
| Collana | Giving voice to values on business ethics and corporate social responsibility collection |
| Soggetto topico |
Online social networks - Moral and ethical aspects
Social media - Moral and ethical aspects Internet marketing - Moral and ethical aspects Word-of-mouth advertising - Moral and ethical aspects |
| Soggetto non controllato |
Federal Trade Commission disclosure
FTC disclosure Federal Trade Commission Endorsement FTC Endorsement FTC endorsement requirements Federal Trade Commission social media FTC social media Federal Trade Commission social media rules FTC social media rules Social media deception social media disclosure Social media endorsements social media marketing |
| ISBN | 1-60649-853-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index. |
| Record Nr. | UNINA-9910813744703321 |
|
Barnes Joseph W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||