Info
Knowledge Management, Trust and Communication in the Era of Social Media
| Knowledge Management, Trust and Communication in the Era of Social Media |
| Autore | Paliszkiewicz Joanna |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
| Descrizione fisica | 1 online resource (168 p.) |
| Soggetto topico |
Business strategy
Management of specific areas |
| Soggetto non controllato |
age preferences
communication computer games corporate responsibility creative companies CSR reporting digital media digitalization disaster information efficiency electronic distribution channels electronic tickets emerging and developed economies empowerment equality evaluation of mobile applications financial performance food industry Generation Y ICT industry information sharing Internet joint-stock company "Ukrzaliznytsia" knowledge knowledge management knowledge management quality knowledge sharing management marketing activity mobile applications natural language processing neural disaster Polish social media users question answering systems question classification sales activity smartphones social media social media in business social media marketing strategy sustainable development Taiwan tourism tourist destinations trust Twitter analysis usage of smartphones women word frequency |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557419303321 |
Paliszkiewicz Joanna
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Recent Advances in Social Data and Artificial Intelligence 2019
| Recent Advances in Social Data and Artificial Intelligence 2019 |
| Autore | Srivastava Hari Mohan |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 online resource (498 p.) |
| Soggetto topico |
Computer science
Information technology industries |
| Soggetto non controllato |
ABMS
advanced multicomponential discretization models artificial intelligence asymmetry automatic speech recognition behavior analysis blockchain breakpoint test business centrality metric client/server cloud computing color revolution operator combinatorial optimization problem community detection complex networks context-aware contingencies crude oil price cryptography cybernetics data acquisition data management data processing data science data-discretization methods data-mining techniques DBLP platform decision tree deep factorization deep reinforcement learning detection technology digital services digital teacher training digitalization electronic health records Facebook advertising post fashion recommendation feature selection feature-selection methods geometric analysis graph visualisation gravitational degree gravity model greedy strategy H-index Hadoop health information management healthcare data heuristics method hierarchical information ice-snow tourism ICT infrastructure imperialist competitive algorithm industry data applications innovation keyphrase extraction label propagation algorithm lidar scanning signal linear kernel lossless signal transmission machine learning markov switching micro-distortion modularity increment multi-channel weighted fusion loss multi-layer neural network multilayer network multiple granularity features natural language processing nature-inspired algorithm NP-hard problem overlapping community discovery pancreatic cancer partial key exposure attack person re-identification plant root polynomial kernel post engagement predictive analytics preference analysis privacy Python quality of service RBF kernel recommendation system replace face-to-face education robust partial least squares path modeling RSA cryptanalysis RSA cryptosystem security service composition service time-cost Siamese Multiple Granularity Network social behavior social data science social media marketing social network social network simulation social networking satisfaction social networks Spark speech corpus stock market structural change sustainable development symmetrical designing tag information TCD1209DG technology acceptance tele-education telemedicine temporal links prediction text corpus text mining topic model twin support vector machine two expansions two-tier partition algorithm unsupervised method visual analytics visual style weighted non-negative matrix factorization |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910585943903321 |
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Srivastava Hari Mohan
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| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910459808603321 |
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Barry Jim.
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||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910787494203321 |
|
Barry Jim.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910811979403321 |
|
Barry Jim.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes
| Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes |
| Autore | Barnes Joseph W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 104 pages) |
| Disciplina | 302.231 |
| Collana | Giving voice to values on business ethics and corporate social responsibility collection |
| Soggetto topico |
Online social networks - Moral and ethical aspects
Social media - Moral and ethical aspects Internet marketing - Moral and ethical aspects Word-of-mouth advertising - Moral and ethical aspects |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Federal Trade Commission disclosure
FTC disclosure Federal Trade Commission Endorsement FTC Endorsement FTC endorsement requirements Federal Trade Commission social media FTC social media Federal Trade Commission social media rules FTC social media rules Social media deception social media disclosure Social media endorsements social media marketing |
| ISBN | 1-60649-853-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index. |
| Record Nr. | UNINA-9910465930703321 |
|
Barnes Joseph W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes
| Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes |
| Autore | Barnes Joseph W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 104 pages) |
| Disciplina | 302.231 |
| Collana | Giving voice to values on business ethics and corporate social responsibility collection |
| Soggetto topico |
Online social networks - Moral and ethical aspects
Social media - Moral and ethical aspects Internet marketing - Moral and ethical aspects Word-of-mouth advertising - Moral and ethical aspects |
| Soggetto non controllato |
Federal Trade Commission disclosure
FTC disclosure Federal Trade Commission Endorsement FTC Endorsement FTC endorsement requirements Federal Trade Commission social media FTC social media Federal Trade Commission social media rules FTC social media rules Social media deception social media disclosure Social media endorsements social media marketing |
| ISBN | 1-60649-853-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index. |
| Record Nr. | UNINA-9910798507203321 |
|
Barnes Joseph W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes
| Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes |
| Autore | Barnes Joseph W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 104 pages) |
| Disciplina | 302.231 |
| Collana | Giving voice to values on business ethics and corporate social responsibility collection |
| Soggetto topico |
Online social networks - Moral and ethical aspects
Social media - Moral and ethical aspects Internet marketing - Moral and ethical aspects Word-of-mouth advertising - Moral and ethical aspects |
| Soggetto non controllato |
Federal Trade Commission disclosure
FTC disclosure Federal Trade Commission Endorsement FTC Endorsement FTC endorsement requirements Federal Trade Commission social media FTC social media Federal Trade Commission social media rules FTC social media rules Social media deception social media disclosure Social media endorsements social media marketing |
| ISBN | 1-60649-853-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index. |
| Record Nr. | UNINA-9910813744703321 |
|
Barnes Joseph W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||