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The activist's handbook [[electronic resource] ] : winning social change in the 21st century / / Randy Shaw
| The activist's handbook [[electronic resource] ] : winning social change in the 21st century / / Randy Shaw |
| Autore | Shaw Randy <1956-> |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Berkeley, California : , : University of California Press, , [2013] |
| Descrizione fisica | 1 online resource (304 pages) |
| Disciplina | 303.480973 |
| Soggetto topico |
Social action - United States
Community organization - United States Political activists - United States Political participation - United States Social reformers - United States |
| Soggetto non controllato |
activism
anthropology climate change diverse coalitions education reform electoral process engaging fighting government and governing grassroots support homelessness human condition immigrant rights liberal politics marriage equality occupy wall street occupy organising political philosophy political science political politics positive change protests revolt social change social issues social justice social media social sciences sociology student activism urban issues |
| ISBN |
9780520956995
0520956990 9780520274051 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Don't Respond, Strategize -- 2. Elected Officials: Inspiring Fear and Loathing -- 3. Coalition Activism: Rounding Up the Unusual Suspects -- 4. Ballot Initiatives: The Rules of the Game -- 5. The Media: Winning More Than Coverage -- 6. The Internet and Social Media: Maximizing the Power of Online Activism -- 7. Direct Action: Acting Up, Sitting In, Taking to the Streets -- 8. Lawyers: Allies or Obstacles to Social Change? -- 9. Student Activists Lead the Way -- Conclusion: New Activism for the Twenty-First Century -- Notes -- Index |
| Altri titoli varianti | The activist's handbook : winning social change in the twenty-first century |
| Record Nr. | UNINA-9910779745103321 |
Shaw Randy <1956->
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| Berkeley, California : , : University of California Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Basics of branding : a practical guide for managers / / Jay Gronlund
| Basics of branding : a practical guide for managers / / Jay Gronlund |
| Autore | Gronlund Jay. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
| Descrizione fisica | 1 online resource (208 pages) |
| Disciplina | 658.827 |
| Collana | Marketing strategy collection |
| Soggetto topico | Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
basics of branding
positioning statement emotional branding consumer insights corporate branding global branding country branding market research creativity ideation innovation model brand names and logos B2B business-to-business value proposition value pricing commoditization marketing and sales alignment silos brand trust social media brand architecture personal branding employer branding brand equity B2C business-to-consumer |
| ISBN | 1-60649-593-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is branding really about? -- A classic, ubiquitous misunderstanding of "branding" -- So what really is "branding"? -- Summary -- 2. The positioning statement, emotions, and brand equity -- A simple tool, but a must for branding -- The emotional side of branding -- The ultimate: brand equity -- 3. Branding applications -- Corporate branding -- Employer branding -- Personal branding -- Global branding -- Country branding -- 4. Building strong brands -- A market-driven success -- Market research for brand development, the basics -- Innovation and idea generation for brand building -- Brand names, logos, symbols, and taglines -- Growth from brand/line extensions -- 5. Branding in the B2B world, new opportunities -- Building strong customer loyalty -- A more compelling value proposition -- How value pricing can prevent perceptions of "commoditization" -- Marketing and sales alignment, breaking down silos -- Why emotion is critical for B2B brand marketing -- 6. Marketing today: branding for digital marketing and social media -- Transformative shifts in the marketplace, consumer tastes and media -- How the internet has changed the way consumers buy -- The rise of "content marketing" -- Importance of integrated marketing -- How the role of "marketing" is changing in corporations -- Impact on branding -- Five issues to determine whether/how to market your brand in social media -- Conclusion: 20 key principles for developing strong brands -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910453059603321 |
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Gronlund Jay.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Basics of branding : a practical guide for managers / / Jay Gronlund
| Basics of branding : a practical guide for managers / / Jay Gronlund |
| Autore | Gronlund Jay. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 |
| Descrizione fisica | 1 online resource (208 pages) |
| Disciplina | 658.827 |
| Collana | Marketing strategy collection |
| Soggetto topico | Branding (Marketing) |
| Soggetto non controllato |
basics of branding
positioning statement emotional branding consumer insights corporate branding global branding country branding market research creativity ideation innovation model brand names and logos B2B business-to-business value proposition value pricing commoditization marketing and sales alignment silos brand trust social media brand architecture personal branding employer branding brand equity B2C business-to-consumer |
| ISBN | 1-60649-593-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is branding really about? -- A classic, ubiquitous misunderstanding of "branding" -- So what really is "branding"? -- Summary -- 2. The positioning statement, emotions, and brand equity -- A simple tool, but a must for branding -- The emotional side of branding -- The ultimate: brand equity -- 3. Branding applications -- Corporate branding -- Employer branding -- Personal branding -- Global branding -- Country branding -- 4. Building strong brands -- A market-driven success -- Market research for brand development, the basics -- Innovation and idea generation for brand building -- Brand names, logos, symbols, and taglines -- Growth from brand/line extensions -- 5. Branding in the B2B world, new opportunities -- Building strong customer loyalty -- A more compelling value proposition -- How value pricing can prevent perceptions of "commoditization" -- Marketing and sales alignment, breaking down silos -- Why emotion is critical for B2B brand marketing -- 6. Marketing today: branding for digital marketing and social media -- Transformative shifts in the marketplace, consumer tastes and media -- How the internet has changed the way consumers buy -- The rise of "content marketing" -- Importance of integrated marketing -- How the role of "marketing" is changing in corporations -- Impact on branding -- Five issues to determine whether/how to market your brand in social media -- Conclusion: 20 key principles for developing strong brands -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910790415903321 |
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Gronlund Jay.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Big Data Computing for Geospatial Applications
| Big Data Computing for Geospatial Applications |
| Autore | Li Zhenlong |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
| Descrizione fisica | 1 online resource (222 p.) |
| Soggetto topico |
Geography
Research & information: general |
| Soggetto non controllato |
big data
big geospatial data big mobile navigation trajectory data CA Markov city blocks climate science cloud cloud computing cyberGIS ELT ETL fine-grained emotion classification formalization GeoAI geographic knowledge graph geographic knowledge representation GeoKG geospatial big data geospatial computing geospatial cyberinfrastructure geospatial problem-solving geovisual analytics global terrain dataset Hadoop hazard mitigation IoT knowledge base land-use change prediction machine learning MapReduce massive data metadata missing road mobility community overlay analysis parallel computing sensor data shape complexity smart card data social media spatial thinking spatio-temporal analysis task terrain modeling topographic surface topology transit corridor trip web cataloging service workflow |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557664803321 |
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Li Zhenlong
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Chapter 4 The social value of anonymity on campus : a study of the decline of Yik Yak
| Chapter 4 The social value of anonymity on campus : a study of the decline of Yik Yak |
| Autore | Bayne Sian |
| Pubbl/distr/stampa | Taylor & Francis, 2019 |
| Descrizione fisica | 1 online resource (16 p.) |
| Soggetto topico | Education |
| Soggetto non controllato |
Anonymity
campus community datafication ephemerality social media thema EDItEUR::J Society and Social Sciences::JN Education Yik Yak |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Chapter 4 The social value of anonymity on campus |
| Record Nr. | UNINA-9910831840703321 |
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Bayne Sian
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| Taylor & Francis, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Citizen Science and Geospatial Capacity Building
| Citizen Science and Geospatial Capacity Building |
| Autore | Kocaman Sultan |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 online resource (202 p.) |
| Soggetto topico | Research and information: general |
| Soggetto non controllato |
biases
citizen science CitSci CMIP community-based geoportal community-based monitoring crowdsourced data quality crowdsourced earth observation product crowdsourcing data contribution activities data quality disaster mitigation earthquake eBird geospatial capacity building GeoWeb habitat suitability Indian monsoon intensity mapping Jacobin cuckoo knowledge sharing machine learning Maxent outdoor air pollution participatory GIS participatory toponyms public participation range expansion remote sensing social media spatial and temporal patterns spatial data infrastructure (SDI) spatial kriging spatiotemporal bias species distribution model symptom mapping volunteered geographic information volunteered geographic information (VGI) water quality web application WorldClim |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910576876503321 |
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Kocaman Sultan
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| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Computation in Complex Networks
| Computation in Complex Networks |
| Autore | Pizzuti Clara |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 online resource (352 p.) |
| Soggetto topico | Technology: general issues |
| Soggetto non controllato |
active learning
angiogenesis Bayesian networks bridging centrality cascading failures chaotic time series chimera states city interaction network cloud computing architecture community detection complex network complex networks complex system simulation computational biology convergence coupled map lattice cross-domain recommendation cross-entropy data mining disjoint nodes disjunct nodes dissimilarity spaces entropy evolution model Gaussian mixture model genre classification graph neural network graph neural networks graph representation learning information diffusion information spreading inverse preferential attachment kernel methods knowledge evolution language development language networks latent sentiment review feature lemmatization literary works machine learning maximum likelihood maximum mean discrepancy membrane algorithm minimum memory based sign adjustment modularity multilayer complex networks n/a network embedding network growth network properties network topology nilpotent matrix node classification node similarity non-linear mapping null models NW network online social networks optimization overlapping communities overlapping nodes preferential attachment protein contact networks QoS-based service selection renormalisation process SciSci self-organizing map network semantic search framework sentiment analysis service-oriented modeling social media social networks socio-ecological system spreading control stability structural balance stylistic attributes support vector machines systems biology variational autoencoder variational inference |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557395103321 |
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Pizzuti Clara
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Computational Methods for Medical and Cyber Security
| Computational Methods for Medical and Cyber Security |
| Autore | Luo Suhuai |
| Pubbl/distr/stampa | Basel, : MDPI Books, 2022 |
| Descrizione fisica | 1 electronic resource (228 p.) |
| Soggetto non controllato |
fintech
financial technology blockchain deep learning regtech environment social sciences machine learning learning analytics student field forecasting imbalanced datasets explainable machine learning intelligent tutoring system adversarial machine learning transfer learning cognitive bias stock market behavioural finance investor’s profile Teheran Stock Exchange unsupervised learning clustering big data frameworks fault tolerance stream processing systems distributed frameworks Spark Hadoop Storm Samza Flink comparative analysis a survey data science educational data mining supervised learning secondary education academic performance text-to-SQL natural language processing database machine translation medical image segmentation convolutional neural networks SE block U-net DeepLabV3plus cyber-security medical services cyber-attacks data communication distributed ledger identity management RAFT HL7 electronic health record Hyperledger Composer cybersecurity password security browser security social media ANOVA SPSS internet of things cloud computing computational models metaheuristics phishing detection website phishing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910595066903321 |
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Luo Suhuai
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| Basel, : MDPI Books, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
| Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal |
| Autore | Zamith Brito Eliane Pereira |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 006.754 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Branding (Marketing) Corporate image |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
corporate brands
social media |
| ISBN | 1-60649-943-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910463711603321 |
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Zamith Brito Eliane Pereira
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
| Corporate branding in Facebook fan pages : ideas for improving your brand value / / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal |
| Autore | Zamith Brito Eliane Pereira |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 006.754 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Branding (Marketing) Corporate image |
| Soggetto non controllato |
corporate brands
social media |
| ISBN | 1-60649-943-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910788174103321 |
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Zamith Brito Eliane Pereira
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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