Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini
| A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini |
| Autore | Parravicini Massimo |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (254 p.) |
| Disciplina | 658.81 |
| Collana | Selling and sales force management collection |
| Soggetto topico | Sales management |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Sales management
route to market sales strategy key performance indicators sales organization sales processes customer business planning sales and operations planning order to cash distributive strategy sales channels account management trade terms trade marketing category management shopper marketing field marketing sales operations customer service |
| ISBN | 1-63157-259-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Trade structure and route to market -- 2. The sales strategy -- 3. The performance indicators for sales management -- 4. Organizational roles and responsibilities -- 5. Organization models, recruitment, and incentives -- 6. The business planning process -- 7. The order to cash process -- 8. The sales and operations planning process -- 9. The challenges of sales management -- References -- Index. |
| Record Nr. | UNINA-9910461374003321 |
Parravicini Massimo
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini
| A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini |
| Autore | Parravicini Massimo |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (254 p.) |
| Disciplina | 658.81 |
| Collana | Selling and sales force management collection |
| Soggetto topico | Sales management |
| Soggetto non controllato |
Sales management
route to market sales strategy key performance indicators sales organization sales processes customer business planning sales and operations planning order to cash distributive strategy sales channels account management trade terms trade marketing category management shopper marketing field marketing sales operations customer service |
| ISBN | 1-63157-259-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Trade structure and route to market -- 2. The sales strategy -- 3. The performance indicators for sales management -- 4. Organizational roles and responsibilities -- 5. Organization models, recruitment, and incentives -- 6. The business planning process -- 7. The order to cash process -- 8. The sales and operations planning process -- 9. The challenges of sales management -- References -- Index. |
| Record Nr. | UNINA-9910797588803321 |
|
Parravicini Massimo
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini
| A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini |
| Autore | Parravicini Massimo |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (254 p.) |
| Disciplina | 658.81 |
| Collana | Selling and sales force management collection |
| Soggetto topico | Sales management |
| Soggetto non controllato |
Sales management
route to market sales strategy key performance indicators sales organization sales processes customer business planning sales and operations planning order to cash distributive strategy sales channels account management trade terms trade marketing category management shopper marketing field marketing sales operations customer service |
| ISBN | 1-63157-259-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Trade structure and route to market -- 2. The sales strategy -- 3. The performance indicators for sales management -- 4. Organizational roles and responsibilities -- 5. Organization models, recruitment, and incentives -- 6. The business planning process -- 7. The order to cash process -- 8. The sales and operations planning process -- 9. The challenges of sales management -- References -- Index. |
| Record Nr. | UNINA-9910823783903321 |
|
Parravicini Massimo
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Shopper marketing : a how-to business story / / Paul Barnett
| Shopper marketing : a how-to business story / / Paul Barnett |
| Autore | Barnett Paul |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 261 pages) : illustrations |
| Disciplina | 658.8 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Marketing
Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
category management
digital marketing FMCG key account management retail marketing shopper insights shopper marketing |
| ISBN | 1-63157-358-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910460376503321 |
|
Barnett Paul
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Shopper marketing : a how-to business story / / Paul Barnett
| Shopper marketing : a how-to business story / / Paul Barnett |
| Autore | Barnett Paul |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 261 pages) : illustrations |
| Disciplina | 658.8 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Marketing
Consumer behavior |
| Soggetto non controllato |
category management
digital marketing FMCG key account management retail marketing shopper insights shopper marketing |
| ISBN | 1-63157-358-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910798041703321 |
|
Barnett Paul
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Shopper marketing : a how-to business story / / Paul Barnett
| Shopper marketing : a how-to business story / / Paul Barnett |
| Autore | Barnett Paul |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 261 pages) : illustrations |
| Disciplina | 658.8 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Marketing
Consumer behavior |
| Soggetto non controllato |
category management
digital marketing FMCG key account management retail marketing shopper insights shopper marketing |
| ISBN | 1-63157-358-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910816059203321 |
|
Barnett Paul
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus
| Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus |
| Autore | Ebster Claus. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 658.87 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Stores, Retail - Design and construction
Display of merchandise |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
consumer behavior
marketing retailing shopper marketing store design visual merchandising |
| ISBN |
1-78539-576-9
1-63157-113-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. |
| Record Nr. | UNINA-9910464207903321 |
|
Ebster Claus.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus
| Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus |
| Autore | Ebster Claus. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 658.87 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Stores, Retail - Design and construction
Display of merchandise |
| Soggetto non controllato |
consumer behavior
marketing retailing shopper marketing store design visual merchandising |
| ISBN |
1-78539-576-9
1-63157-113-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. |
| Record Nr. | UNINA-9910788169203321 |
|
Ebster Claus.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus
| Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus |
| Autore | Ebster Claus. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 658.87 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Stores, Retail - Design and construction
Display of merchandise |
| Soggetto non controllato |
consumer behavior
marketing retailing shopper marketing store design visual merchandising |
| ISBN |
1-78539-576-9
1-63157-113-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. |
| Record Nr. | UNINA-9910817894303321 |
|
Ebster Claus.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||