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A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini
A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini
Autore Parravicini Massimo
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (254 p.)
Disciplina 658.81
Collana Selling and sales force management collection
Soggetto topico Sales management
Soggetto genere / forma Electronic books.
Soggetto non controllato Sales management
route to market
sales strategy
key performance indicators
sales organization
sales processes
customer business planning
sales and operations planning
order to cash
distributive strategy
sales channels
account management
trade terms
trade marketing
category management
shopper marketing
field marketing
sales operations
customer service
ISBN 1-63157-259-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Trade structure and route to market -- 2. The sales strategy -- 3. The performance indicators for sales management -- 4. Organizational roles and responsibilities -- 5. Organization models, recruitment, and incentives -- 6. The business planning process -- 7. The order to cash process -- 8. The sales and operations planning process -- 9. The challenges of sales management -- References -- Index.
Record Nr. UNINA-9910461374003321
Parravicini Massimo  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini
A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini
Autore Parravicini Massimo
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (254 p.)
Disciplina 658.81
Collana Selling and sales force management collection
Soggetto topico Sales management
Soggetto non controllato Sales management
route to market
sales strategy
key performance indicators
sales organization
sales processes
customer business planning
sales and operations planning
order to cash
distributive strategy
sales channels
account management
trade terms
trade marketing
category management
shopper marketing
field marketing
sales operations
customer service
ISBN 1-63157-259-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Trade structure and route to market -- 2. The sales strategy -- 3. The performance indicators for sales management -- 4. Organizational roles and responsibilities -- 5. Organization models, recruitment, and incentives -- 6. The business planning process -- 7. The order to cash process -- 8. The sales and operations planning process -- 9. The challenges of sales management -- References -- Index.
Record Nr. UNINA-9910797588803321
Parravicini Massimo  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini
A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini
Autore Parravicini Massimo
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (254 p.)
Disciplina 658.81
Collana Selling and sales force management collection
Soggetto topico Sales management
Soggetto non controllato Sales management
route to market
sales strategy
key performance indicators
sales organization
sales processes
customer business planning
sales and operations planning
order to cash
distributive strategy
sales channels
account management
trade terms
trade marketing
category management
shopper marketing
field marketing
sales operations
customer service
ISBN 1-63157-259-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Trade structure and route to market -- 2. The sales strategy -- 3. The performance indicators for sales management -- 4. Organizational roles and responsibilities -- 5. Organization models, recruitment, and incentives -- 6. The business planning process -- 7. The order to cash process -- 8. The sales and operations planning process -- 9. The challenges of sales management -- References -- Index.
Record Nr. UNINA-9910823783903321
Parravicini Massimo  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui