Competitive intelligence and the sales force : how to gain market leadership through competitive intelligence / / Joël Le Bon |
Autore | Le Bon Joël |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
Descrizione fisica | 1 online resource (150 p.) |
Disciplina | 658.47 |
Collana | Selling and sales force management collection |
Soggetto topico |
Business intelligence
Sales force management |
Soggetto genere / forma | Electronic books. |
Soggetto non controllato |
sales management and leadership
competitive advantage customer relationship competitor analysis market orientation Sales force competitive intelligence |
ISBN | 1-60649-617-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Biography -- Acknowledgments -- Preface -- Introduction -- 1. Information, intelligence, and sales strategy -- 2. Competitive intelligence and the market-oriented organization -- 3. Competitive intelligence and the sales organization -- 4. Competitive intelligence acquisition, management, and sales ethics -- Conclusion -- Notes -- References -- Index. |
Record Nr. | UNINA-9910453702903321 |
Le Bon Joël | ||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Competitive intelligence and the sales force : how to gain market leadership through competitive intelligence / / Joël Le Bon |
Autore | Le Bon Joël |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
Descrizione fisica | 1 online resource (150 p.) |
Disciplina | 658.47 |
Collana | Selling and sales force management collection |
Soggetto topico |
Business intelligence
Sales force management |
Soggetto non controllato |
sales management and leadership
competitive advantage customer relationship competitor analysis market orientation Sales force competitive intelligence |
ISBN | 1-60649-617-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Biography -- Acknowledgments -- Preface -- Introduction -- 1. Information, intelligence, and sales strategy -- 2. Competitive intelligence and the market-oriented organization -- 3. Competitive intelligence and the sales organization -- 4. Competitive intelligence acquisition, management, and sales ethics -- Conclusion -- Notes -- References -- Index. |
Record Nr. | UNINA-9910790765203321 |
Le Bon Joël | ||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Competitive intelligence and the sales force : how to gain market leadership through competitive intelligence / / Joël Le Bon |
Autore | Le Bon Joël |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
Descrizione fisica | 1 online resource (150 p.) |
Disciplina | 658.47 |
Collana | Selling and sales force management collection |
Soggetto topico |
Business intelligence
Sales force management |
Soggetto non controllato |
sales management and leadership
competitive advantage customer relationship competitor analysis market orientation Sales force competitive intelligence |
ISBN | 1-60649-617-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Biography -- Acknowledgments -- Preface -- Introduction -- 1. Information, intelligence, and sales strategy -- 2. Competitive intelligence and the market-oriented organization -- 3. Competitive intelligence and the sales organization -- 4. Competitive intelligence acquisition, management, and sales ethics -- Conclusion -- Notes -- References -- Index. |
Record Nr. | UNINA-9910821543203321 |
Le Bon Joël | ||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers / / Joël Le Bon, Carl A. Herman |
Autore | Le Bon Joël (College teacher) |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
Descrizione fisica | 1 online resource (176 p.) |
Disciplina | 658.804 |
Collana | Selling and sales force management collection |
Soggetto topico |
Selling - Key accounts
Marketing - Key accounts Customer services |
Soggetto genere / forma | Electronic books. |
Soggetto non controllato |
Key account management
key account managers large customers complex sales selling center buying center buyer-seller relationships sales management and leadership value co-creation collaborative CRM sales technology |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Key account management, organizational alignment, and the selling center -- 2. Building and delivering value to key accounts -- 3. Leveraging collaborative CRM and technology -- 4. Business customer marketing and key account development -- Conclusion -- Biographies -- References -- Index. |
Record Nr. | UNINA-9910463747803321 |
Le Bon Joël (College teacher) | ||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers / / Joël Le Bon, Carl A. Herman |
Autore | Le Bon Joël (College teacher) |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
Descrizione fisica | 1 online resource (176 p.) |
Disciplina | 658.804 |
Collana | Selling and sales force management collection |
Soggetto topico |
Selling - Key accounts
Marketing - Key accounts Customer services |
Soggetto non controllato |
Key account management
key account managers large customers complex sales selling center buying center buyer-seller relationships sales management and leadership value co-creation collaborative CRM sales technology |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Key account management, organizational alignment, and the selling center -- 2. Building and delivering value to key accounts -- 3. Leveraging collaborative CRM and technology -- 4. Business customer marketing and key account development -- Conclusion -- Biographies -- References -- Index. |
Record Nr. | UNINA-9910788135103321 |
Le Bon Joël (College teacher) | ||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers / / Joël Le Bon, Carl A. Herman |
Autore | Le Bon Joël (College teacher) |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
Descrizione fisica | 1 online resource (176 p.) |
Disciplina | 658.804 |
Collana | Selling and sales force management collection |
Soggetto topico |
Selling - Key accounts
Marketing - Key accounts Customer services |
Soggetto non controllato |
Key account management
key account managers large customers complex sales selling center buying center buyer-seller relationships sales management and leadership value co-creation collaborative CRM sales technology |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Key account management, organizational alignment, and the selling center -- 2. Building and delivering value to key accounts -- 3. Leveraging collaborative CRM and technology -- 4. Business customer marketing and key account development -- Conclusion -- Biographies -- References -- Index. |
Record Nr. | UNINA-9910809209003321 |
Le Bon Joël (College teacher) | ||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|