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A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks
| A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks |
| Autore | Michaelson David |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico |
Public relations - Evaluation
Public relations - Research |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
public relations
nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research |
| ISBN |
1-78684-357-9
1-60649-985-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction to public relations research, measurement, and evaluation -- 1. Introduction to research and evaluations in public relations -- 2. The move toward standardization -- 3. The business of public relations -- 4. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- 5. Secondary research -- 6. Qualitative research methodologies -- 7. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- 8. Survey methodology -- 9. Statistical reasoning -- 10. Sampling -- Part IV. Wrapping up -- 11. The application of standards and best practices in research and evaluation for public relations -- Appendix. Dictionary of public relations measurement and research -- References -- Index. |
| Record Nr. | UNINA-9910458032403321 |
Michaelson David
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks
| A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks |
| Autore | Michaelson David |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico |
Public relations - Evaluation
Public relations - Research |
| Soggetto non controllato |
public relations
nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research |
| ISBN |
1-78684-357-9
1-60649-985-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction to public relations research, measurement, and evaluation -- 1. Introduction to research and evaluations in public relations -- 2. The move toward standardization -- 3. The business of public relations -- 4. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- 5. Secondary research -- 6. Qualitative research methodologies -- 7. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- 8. Survey methodology -- 9. Statistical reasoning -- 10. Sampling -- Part IV. Wrapping up -- 11. The application of standards and best practices in research and evaluation for public relations -- Appendix. Dictionary of public relations measurement and research -- References -- Index. |
| Record Nr. | UNINA-9910791042003321 |
|
Michaelson David
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks
| A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks |
| Autore | Michaelson David |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico |
Public relations - Evaluation
Public relations - Research |
| Soggetto non controllato |
public relations
nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research |
| ISBN |
1-78684-357-9
1-60649-985-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction to public relations research, measurement, and evaluation -- 1. Introduction to research and evaluations in public relations -- 2. The move toward standardization -- 3. The business of public relations -- 4. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- 5. Secondary research -- 6. Qualitative research methodologies -- 7. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- 8. Survey methodology -- 9. Statistical reasoning -- 10. Sampling -- Part IV. Wrapping up -- 11. The application of standards and best practices in research and evaluation for public relations -- Appendix. Dictionary of public relations measurement and research -- References -- Index. |
| Record Nr. | UNINA-9910826755103321 |
|
Michaelson David
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||