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A profile of the United States toy industry : serious fun / / Christopher Byrne
| A profile of the United States toy industry : serious fun / / Christopher Byrne |
| Autore | Byrne Christopher |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xiv, 154 pages) |
| Disciplina | 338.7688720973 |
| Collana | Industry profiles collection |
| Soggetto topico | Toy industry - United States |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
retailing
research preschool Mattel merchandising marketing manufacturing industry Hasbro dolls Toy: consumption, design, development games |
| ISBN | 1-63157-607-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising, and marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue: play it forward: forecasting the future -- Bibliography -- Index. |
| Record Nr. | UNINA-9910162798703321 |
Byrne Christopher
|
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A profile of the United States toy industry : serious fun / / Christopher Byrne
| A profile of the United States toy industry : serious fun / / Christopher Byrne |
| Autore | Byrne Christopher |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xiv, 154 pages) |
| Disciplina | 338.7688720973 |
| Collana | Industry profiles collection |
| Soggetto topico | Toy industry - United States |
| Soggetto non controllato |
retailing
research preschool Mattel merchandising marketing manufacturing industry Hasbro dolls Toy: consumption, design, development games |
| ISBN | 1-63157-607-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising, and marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue: play it forward: forecasting the future -- Bibliography -- Index. |
| Record Nr. | UNINA-9910792627703321 |
|
Byrne Christopher
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A profile of the United States toy industry : serious fun / / Christopher Byrne
| A profile of the United States toy industry : serious fun / / Christopher Byrne |
| Autore | Byrne Christopher |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xiv, 154 pages) |
| Disciplina | 338.7688720973 |
| Collana | Industry profiles collection |
| Soggetto topico | Toy industry - United States |
| Soggetto non controllato |
retailing
research preschool Mattel merchandising marketing manufacturing industry Hasbro dolls Toy: consumption, design, development games |
| ISBN | 1-63157-607-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising, and marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue: play it forward: forecasting the future -- Bibliography -- Index. |
| Record Nr. | UNINA-9910814859303321 |
|
Byrne Christopher
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retailing et localisation : Une approche multidisciplinaire / / Rozenn Perrigot
| Retailing et localisation : Une approche multidisciplinaire / / Rozenn Perrigot |
| Autore | Baray Jérôme |
| Pubbl/distr/stampa | Aix-en-Provence, : Presses universitaires de Provence, 2021 |
| Descrizione fisica | 1 online resource (354 p.) |
| Altri autori (Persone) |
BassetGuy
BobrieFrançois CassouFabrice ChaudeyMagali DeparisMartine Des GaretsVéronique De La RobertieCatherine DroulersOlivier FadairoMuriel FattamNejib FerrandiJean-Marc FilserMarc GahinetMarie-Christine HuréElodie JaraMagali LagrangeSamuel LebrumentNorbert Michaud-TrévinalAurélia MinvielleMorgane PachéGilles PerrigotRozenn Picot-CoupeyKarine RichardHubert Robert-DemontrondPhilippe ThielDaniel TroivilleJulien VoropanovaEkaterina VytDany |
| Collana | Travail & Gouvernance |
| Soggetto topico |
Economics
Business travail gouvernance retailing distribution commerce localisation |
| Soggetto non controllato |
travail
gouvernance retailing distribution commerce localisation |
| ISBN | 979-1-03-656952-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910495656603321 |
|
Baray Jérôme
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| Aix-en-Provence, : Presses universitaires de Provence, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus
| Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus |
| Autore | Ebster Claus. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 658.87 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Stores, Retail - Design and construction
Display of merchandise |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
consumer behavior
marketing retailing shopper marketing store design visual merchandising |
| ISBN |
1-78539-576-9
1-63157-113-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. |
| Record Nr. | UNINA-9910464207903321 |
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Ebster Claus.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus
| Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus |
| Autore | Ebster Claus. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 658.87 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Stores, Retail - Design and construction
Display of merchandise |
| Soggetto non controllato |
consumer behavior
marketing retailing shopper marketing store design visual merchandising |
| ISBN |
1-78539-576-9
1-63157-113-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. |
| Record Nr. | UNINA-9910788169203321 |
|
Ebster Claus.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus
| Store design and visual merchandising : creating store space that encourages buying / / Claus Ebster and Marion Garaus |
| Autore | Ebster Claus. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 658.87 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Stores, Retail - Design and construction
Display of merchandise |
| Soggetto non controllato |
consumer behavior
marketing retailing shopper marketing store design visual merchandising |
| ISBN |
1-78539-576-9
1-63157-113-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction. What store design can do for you -- 1. Store layout: understanding and influencing how shoppers navigate your store -- 2. Where am I? Helping shopper orientation in your store -- 3. Store design factors: looking good from store front to store back -- 4. Visual merchandising: capturing customer attention -- 5. Store atmosphere: communicating using the senses -- 6. Experiential store design: make shopping memorable and fun -- 7. A cookbook for best store design: seven recipes -- Notes -- References -- Illustration credits -- Index. |
| Record Nr. | UNINA-9910817894303321 |
|
Ebster Claus.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||