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The Frodo franchise [[electronic resource] ] : the Lord of the rings and modern Hollywood / / Kristin Thompson
| The Frodo franchise [[electronic resource] ] : the Lord of the rings and modern Hollywood / / Kristin Thompson |
| Autore | Thompson Kristin <1950-> |
| Pubbl/distr/stampa | Berkeley, : University of California Press, 2007 |
| Descrizione fisica | 1 online resource (431 p.) |
| Disciplina | 791.43/75 |
| Soggetto topico | Lord of the Rings films - History and criticism |
| Soggetto non controllato |
academic
blockbuster cultural history cultural studies famous author famous literature famous movies fantasy creatures fantasy literature fantasy novel fantasy film franchise franchise frodo hobbits hollywood interactive lord of the rings middle earth modern hollywood pop culture promotions scholarly social studies tolkien |
| ISBN |
1-282-35906-1
9786612359064 0-520-93287-0 |
| Classificazione | AP 59800 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Illustrations -- Preface and acknowledgments -- Interviews -- Abbreviations -- Introduction: Sequel-itis -- Chapter 1. Prudent Aggression -- Chapter 2. Not Your Father's Tolkien -- Chapter 3. Handcrafting a Blockbuster -- Chapter 4. Flying Billboards and FAQs -- Chapter 5. Click to View Trailer -- Chapter 6. Fans on the Margins, Pervy Hobbit Fanciers, and Partygoers -- Chapter 7. Licenses to Print Money -- Chapter 8. Interactive Middle-earth -- Part four. The Lasting Power of the Rings -- Chapter 9. Fantasy Come True -- Chapter 10. Right in Your Own Backyard -- Notes -- Index |
| Record Nr. | UNINA-9910778492703321 |
Thompson Kristin <1950->
|
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| Berkeley, : University of California Press, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Frodo franchise : the Lord of the rings and modern Hollywood / / Kristin Thompson
| The Frodo franchise : the Lord of the rings and modern Hollywood / / Kristin Thompson |
| Autore | Thompson Kristin <1950-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Berkeley, : University of California Press, 2007 |
| Descrizione fisica | 1 online resource (431 p.) |
| Disciplina | 791.43/75 |
| Soggetto topico | Lord of the Rings films - History and criticism |
| Soggetto non controllato |
academic
blockbuster cultural history cultural studies famous author famous literature famous movies fantasy creatures fantasy literature fantasy novel fantasy film franchise franchise frodo hobbits hollywood interactive lord of the rings middle earth modern hollywood pop culture promotions scholarly social studies tolkien |
| ISBN |
1-282-35906-1
9786612359064 0-520-93287-0 |
| Classificazione | AP 59800 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Illustrations -- Preface and acknowledgments -- Interviews -- Abbreviations -- Introduction: Sequel-itis -- Chapter 1. Prudent Aggression -- Chapter 2. Not Your Father's Tolkien -- Chapter 3. Handcrafting a Blockbuster -- Chapter 4. Flying Billboards and FAQs -- Chapter 5. Click to View Trailer -- Chapter 6. Fans on the Margins, Pervy Hobbit Fanciers, and Partygoers -- Chapter 7. Licenses to Print Money -- Chapter 8. Interactive Middle-earth -- Part four. The Lasting Power of the Rings -- Chapter 9. Fantasy Come True -- Chapter 10. Right in Your Own Backyard -- Notes -- Index |
| Record Nr. | UNINA-9910818103703321 |
|
Thompson Kristin <1950->
|
||
| Berkeley, : University of California Press, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pricing and revenue optimization / / Robert L. Phillips
| Pricing and revenue optimization / / Robert L. Phillips |
| Autore | Phillips Robert L (Robert Lewis), <1955-> |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Stanford, California : , : Stanford Business Books, , [2021] |
| Descrizione fisica | 1 online resource (472 p.) |
| Disciplina | 658.1554 |
| Soggetto topico |
Pricing
Revenue management |
| Soggetto non controllato |
Pricing
markdowns marketing pricing optimization promotions revenue management segmentation |
| ISBN | 1-5036-1426-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface to the Second Edition -- 1 Background -- 2 Introduction to Pricing and Revenue Optimization -- 3 Models of Demand -- 4 Estimating Price Response -- 5 Optimization -- 6 Price Differentiation -- 7 Pricing with Constrained Supply -- 8 Revenue Management -- 9 Capacity Allocation -- 10 Network Manageme -- 11 Overbooking -- 12 Markdown Management -- 13 Customized Pricing -- 14 Behavioral Economics and Pricing -- Appendix A optimization -- Appendix B probability -- References -- Index |
| Record Nr. | UNINA-9910554218903321 |
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Phillips Robert L (Robert Lewis), <1955->
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| Stanford, California : , : Stanford Business Books, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pricing segmentation and analytics [[electronic resource] /] / Tudor Bodea and Mark Ferguson
| Pricing segmentation and analytics [[electronic resource] /] / Tudor Bodea and Mark Ferguson |
| Autore | Bodea Tudor |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
| Descrizione fisica | 1 online resource (173 p.) |
| Disciplina | 658.816 |
| Altri autori (Persone) | FergusonMark |
| Collana | Marketing strategy collection |
| Soggetto topico |
Pricing
Revenue management Market segmentation |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Segmentation
revenue management price optimization price elasticity promotions pricing |
| ISBN |
1-78268-088-8
1-283-89292-8 1-60649-258-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910457438203321 |
|
Bodea Tudor
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pricing segmentation and analytics [[electronic resource] /] / Tudor Bodea and Mark Ferguson
| Pricing segmentation and analytics [[electronic resource] /] / Tudor Bodea and Mark Ferguson |
| Autore | Bodea Tudor |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
| Descrizione fisica | 1 online resource (173 p.) |
| Disciplina | 658.816 |
| Altri autori (Persone) | FergusonMark |
| Collana | Marketing strategy collection |
| Soggetto topico |
Pricing
Revenue management Market segmentation |
| Soggetto non controllato |
Segmentation
revenue management price optimization price elasticity promotions pricing |
| ISBN |
1-78268-088-8
1-283-89292-8 1-60649-258-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910779079303321 |
|
Bodea Tudor
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pricing segmentation and analytics / / Tudor Bodea and Mark Ferguson
| Pricing segmentation and analytics / / Tudor Bodea and Mark Ferguson |
| Autore | Bodea Tudor |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
| Descrizione fisica | 1 online resource (173 p.) |
| Disciplina | 658.816 |
| Altri autori (Persone) | FergusonMark |
| Collana | Marketing strategy collection |
| Soggetto topico |
Pricing
Revenue management Market segmentation |
| Soggetto non controllato |
Segmentation
revenue management price optimization price elasticity promotions pricing |
| ISBN |
1-78268-088-8
1-283-89292-8 1-60649-258-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910807195103321 |
|
Bodea Tudor
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||