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Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910464830303321 |
Randazzo Gary W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910786412103321 |
|
Randazzo Gary W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910817422503321 |
|
Randazzo Gary W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ieder zijn eigen Arnon Grunberg : vertaling, promotie en receptie in Italië, Spanje, Catalonië, Portugal en Roemenië / / Dolores Ross, Arie Pos & Marleen Mertens (red.)
| Ieder zijn eigen Arnon Grunberg : vertaling, promotie en receptie in Italië, Spanje, Catalonië, Portugal en Roemenië / / Dolores Ross, Arie Pos & Marleen Mertens (red.) |
| Autore | Ross Dolores |
| Pubbl/distr/stampa | Gent, : Academia Press, 2012 |
| Descrizione fisica | 1 online resource (267 pages) : illustrations |
| Altri autori (Persone) | RossDolores |
| Collana | Lage Landen studies |
| Soggetto topico |
Reception
Languages & Literatures Germanic Literature |
| Soggetto non controllato |
arnon grunberg
translation reception romance languages dutch literature promotion |
| ISBN | 9789038219042 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | dut |
| Record Nr. | UNINA-9910141534503321 |
|
Ross Dolores
|
||
| Gent, : Academia Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ieder zijn eigen Arnon Grunberg : vertaling, promotie en receptie in Italië, Spanje, Catalonië, Portugal en Roemenië / / Dolores Ross, Arie Pos & Marleen Mertens (red.)
| Ieder zijn eigen Arnon Grunberg : vertaling, promotie en receptie in Italië, Spanje, Catalonië, Portugal en Roemenië / / Dolores Ross, Arie Pos & Marleen Mertens (red.) |
| Autore | Ross Dolores |
| Pubbl/distr/stampa | Gent, : Academia Press, 2012 |
| Descrizione fisica | 1 online resource (267 pages) : illustrations |
| Altri autori (Persone) | RossDolores |
| Collana | Lage Landen studies |
| Soggetto topico |
Reception
Languages & Literatures Germanic Literature |
| Soggetto non controllato |
arnon grunberg
translation reception romance languages dutch literature promotion |
| ISBN | 9789038219042 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | dut |
| Record Nr. | UNISA-996200688103316 |
|
Ross Dolores
|
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| Gent, : Academia Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Retail Strategies to Support Healthy Eating
| Retail Strategies to Support Healthy Eating |
| Autore | Moran Alyssa |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 online resource (214 p.) |
| Soggetto topico | Business strategy |
| Soggetto non controllato |
beverage tax
choice architecture chronic disease conceptual framework consumer behavior consumer packaged goods COVID-19 diet disparities diet quality dietary behaviors dietary intake environment ethnicity federal nutrition assistance federal nutrition assistance programs financial incentives food access food and beverage food choices food environment food purchase food purchasing food purchasing behavior food retailer grocery grocery retail grocery store grocery stores health disparities healthier food healthy food retail income disparities intersectionality marketing menu labeling n/a nutrition online food retail online shopping packaged foods placement policy price promotion race research agenda restaurant restaurants retail retail food environment retailer policies review rural socioeconomic socioeconomic status supermarket trade promotion urban |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557635703321 |
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Moran Alyssa
|
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||