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Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910464830303321 |
Randazzo Gary W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910786412103321 |
|
Randazzo Gary W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910817422503321 |
|
Randazzo Gary W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ieder zijn eigen Arnon Grunberg : vertaling, promotie en receptie in Italië, Spanje, Catalonië, Portugal en Roemenië / / Dolores Ross, Arie Pos & Marleen Mertens (red.)
| Ieder zijn eigen Arnon Grunberg : vertaling, promotie en receptie in Italië, Spanje, Catalonië, Portugal en Roemenië / / Dolores Ross, Arie Pos & Marleen Mertens (red.) |
| Autore | Ross Dolores |
| Pubbl/distr/stampa | Gent, : Academia Press, 2012 |
| Descrizione fisica | 1 online resource (267 pages) : illustrations |
| Altri autori (Persone) | RossDolores |
| Collana | Lage Landen studies |
| Soggetto topico |
Reception
Languages & Literatures Germanic Literature |
| Soggetto non controllato |
arnon grunberg
translation reception romance languages dutch literature promotion |
| ISBN | 9789038219042 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | dut |
| Record Nr. | UNINA-9910141534503321 |
|
Ross Dolores
|
||
| Gent, : Academia Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ieder zijn eigen Arnon Grunberg : vertaling, promotie en receptie in Italië, Spanje, Catalonië, Portugal en Roemenië / / Dolores Ross, Arie Pos & Marleen Mertens (red.)
| Ieder zijn eigen Arnon Grunberg : vertaling, promotie en receptie in Italië, Spanje, Catalonië, Portugal en Roemenië / / Dolores Ross, Arie Pos & Marleen Mertens (red.) |
| Autore | Ross Dolores |
| Pubbl/distr/stampa | Gent, : Academia Press, 2012 |
| Descrizione fisica | 1 online resource (267 pages) : illustrations |
| Altri autori (Persone) | RossDolores |
| Collana | Lage Landen studies |
| Soggetto topico |
Reception
Languages & Literatures Germanic Literature |
| Soggetto non controllato |
arnon grunberg
translation reception romance languages dutch literature promotion |
| ISBN | 9789038219042 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | dut |
| Record Nr. | UNISA-996200688103316 |
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Ross Dolores
|
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| Gent, : Academia Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Retail Strategies to Support Healthy Eating
| Retail Strategies to Support Healthy Eating |
| Autore | Moran Alyssa |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 electronic resource (214 p.) |
| Soggetto topico | Business strategy |
| Soggetto non controllato |
trade promotion
price promotion placement food and beverage food retailer grocery consumer behavior marketing chronic disease choice architecture retail food environment food purchasing federal nutrition assistance COVID-19 grocery stores restaurants dietary intake food purchase policy federal nutrition assistance programs beverage tax menu labeling financial incentives health disparities food access nutrition healthier food dietary behaviors review grocery store restaurant environment retail food purchasing behavior diet quality diet disparities urban rural socioeconomic income disparities consumer packaged goods packaged foods intersectionality race ethnicity socioeconomic status grocery retail supermarket research agenda healthy food retail food environment online food retail conceptual framework food choices online shopping retailer policies |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557635703321 |
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Moran Alyssa
|
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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