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Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
| Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| Autore | Sanders G. Lawrence |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 658.575 |
| Altri autori (Persone) | HuefnerRonald J |
| Collana | Marketing research collection |
| Soggetto topico |
New products
Product differentiation |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Developing new products services
NPD product design learning, differentiation price discrimination product features innovation business planning organizational analysis diffusion entrepreneurship technology and product life cycles product and service versioning product demand product line optimization creativity lock-in real options business valuation and project management |
| ISBN |
1-78268-070-5
1-283-89286-3 1-60649-242-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910461494603321 |
Sanders G. Lawrence
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
| Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| Autore | Sanders G. Lawrence |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 658.575 |
| Altri autori (Persone) | HuefnerRonald J |
| Collana | Marketing research collection |
| Soggetto topico |
New products
Product differentiation |
| Soggetto non controllato |
Developing new products services
NPD product design learning, differentiation price discrimination product features innovation business planning organizational analysis diffusion entrepreneurship technology and product life cycles product and service versioning product demand product line optimization creativity lock-in real options business valuation and project management |
| ISBN |
1-78268-070-5
1-283-89286-3 1-60649-242-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910790465503321 |
|
Sanders G. Lawrence
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
| Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| Autore | Sanders G. Lawrence |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 658.575 |
| Altri autori (Persone) | HuefnerRonald J |
| Collana | Marketing research collection |
| Soggetto topico |
New products
Product differentiation |
| Soggetto non controllato |
Developing new products services
NPD product design learning, differentiation price discrimination product features innovation business planning organizational analysis diffusion entrepreneurship technology and product life cycles product and service versioning product demand product line optimization creativity lock-in real options business valuation and project management |
| ISBN |
1-78268-070-5
1-283-89286-3 1-60649-242-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910815904803321 |
|
Sanders G. Lawrence
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The economics of civil and common law / / Zagros Madjd-Sadjadi
| The economics of civil and common law / / Zagros Madjd-Sadjadi |
| Autore | Madjd-Sadjadi Zagros <1968-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (viii, 199 pages) |
| Disciplina | 340.11 |
| Collana | Economics collection |
| Soggetto topico |
Law and economics
Law - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
adverse selection
antitrust law civil law climate change Coase theorem common law contracts corporate personhood deadweight loss discrimination externalities family law free trade information asymmetry Laffer curve moral hazard patents Pigouvian tax precedent price discrimination principal-agent program property rights Supreme Court decisions tax incidence Theory of the Firm torts transaction costs unconscionability |
| ISBN | 1-60649-585-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The interaction of law and economics -- 2. Property rights -- 3. Contracts -- 4. Torts -- 5. Organization of the firm and competition law -- 6. Other laws -- Glossary -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910460528803321 |
|
Madjd-Sadjadi Zagros <1968-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The economics of civil and common law / / Zagros Madjd-Sadjadi
| The economics of civil and common law / / Zagros Madjd-Sadjadi |
| Autore | Madjd-Sadjadi Zagros <1968-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (viii, 199 pages) |
| Disciplina | 340.11 |
| Collana | Economics collection |
| Soggetto topico |
Law and economics
Law - Economic aspects |
| Soggetto non controllato |
adverse selection
antitrust law civil law climate change Coase theorem common law contracts corporate personhood deadweight loss discrimination externalities family law free trade information asymmetry Laffer curve moral hazard patents Pigouvian tax precedent price discrimination principal-agent program property rights Supreme Court decisions tax incidence Theory of the Firm torts transaction costs unconscionability |
| ISBN | 1-60649-585-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The interaction of law and economics -- 2. Property rights -- 3. Contracts -- 4. Torts -- 5. Organization of the firm and competition law -- 6. Other laws -- Glossary -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910797836103321 |
|
Madjd-Sadjadi Zagros <1968-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The economics of civil and common law / / Zagros Madjd-Sadjadi
| The economics of civil and common law / / Zagros Madjd-Sadjadi |
| Autore | Madjd-Sadjadi Zagros <1968-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (viii, 199 pages) |
| Disciplina | 340.11 |
| Collana | Economics collection |
| Soggetto topico |
Law and economics
Law - Economic aspects |
| Soggetto non controllato |
adverse selection
antitrust law civil law climate change Coase theorem common law contracts corporate personhood deadweight loss discrimination externalities family law free trade information asymmetry Laffer curve moral hazard patents Pigouvian tax precedent price discrimination principal-agent program property rights Supreme Court decisions tax incidence Theory of the Firm torts transaction costs unconscionability |
| ISBN | 1-60649-585-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The interaction of law and economics -- 2. Property rights -- 3. Contracts -- 4. Torts -- 5. Organization of the firm and competition law -- 6. Other laws -- Glossary -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910807777203321 |
|
Madjd-Sadjadi Zagros <1968-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovative pricing strategies to increase profits / / Daniel Marburger
| Innovative pricing strategies to increase profits / / Daniel Marburger |
| Autore | Marburger Daniel R. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (x, 148 pages) |
| Disciplina | 658.816 |
| Collana | Economics collection |
| Soggetto topico |
Pricing
Open price system Internet auctions |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Bundling
common value auction consumer surplus Dutch auction dynamic pricing e-commerce English auction first-price sealed bid auction online auctions peak-load pricing price discrimination price elasticity price penetration price skimming pricing private value auction quality choices quantity discounts reference price Robinson- Patman Act second-price sealed bid auction surge pricing two-part tariffs tying winner's curse |
| ISBN | 1-63157-370-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910460727103321 |
|
Marburger Daniel R.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovative pricing strategies to increase profits / / Daniel Marburger
| Innovative pricing strategies to increase profits / / Daniel Marburger |
| Autore | Marburger Daniel R. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (x, 148 pages) |
| Disciplina | 658.816 |
| Collana | Economics collection |
| Soggetto topico |
Pricing
Open price system Internet auctions |
| Soggetto non controllato |
Bundling
common value auction consumer surplus Dutch auction dynamic pricing e-commerce English auction first-price sealed bid auction online auctions peak-load pricing price discrimination price elasticity price penetration price skimming pricing private value auction quality choices quantity discounts reference price Robinson- Patman Act second-price sealed bid auction surge pricing two-part tariffs tying winner's curse |
| ISBN | 1-63157-370-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910797702903321 |
|
Marburger Daniel R.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovative pricing strategies to increase profits / / Daniel Marburger
| Innovative pricing strategies to increase profits / / Daniel Marburger |
| Autore | Marburger Daniel R. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (x, 148 pages) |
| Disciplina | 658.816 |
| Collana | Economics collection |
| Soggetto topico |
Pricing
Open price system Internet auctions |
| Soggetto non controllato |
Bundling
common value auction consumer surplus Dutch auction dynamic pricing e-commerce English auction first-price sealed bid auction online auctions peak-load pricing price discrimination price elasticity price penetration price skimming pricing private value auction quality choices quantity discounts reference price Robinson- Patman Act second-price sealed bid auction surge pricing two-part tariffs tying winner's curse |
| ISBN | 1-63157-370-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910814230103321 |
|
Marburger Daniel R.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||