Marketing Strategies of the Horticultural Production Chain |
Autore | Palma Marco A |
Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
Descrizione fisica | 1 electronic resource (150 p.) |
Soggetto topico | Business strategy |
Soggetto non controllato |
marketing
relationship marketing social-media marketing new-media marketing green industry qualitative garden center nursery landscape Acer rubrum Taxodium distichum Vitex agnus-castus gain loss landscape establishment tree establishment food loss sustainability food supply chain food security loss management productivity Keywords: food security horticulture tomato postharvest loss food loss and waste private food policy and standards destination of loss price consciousness visual attention in-store signage ornamental plants conjoint analysis smallholders farm production diversity food consumption diversity seasonal food consumption Tanzania ornamental horticulture businesses nurseries garden centers landscape businesses social media marketing costs export performance ARDL bound test cointegration Ethiopia postharvest post-harvest Pacific municipal market road-side market Honiara Guadalcanal Malaita |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910557297103321 |
Palma Marco A
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Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
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Lo trovi qui: Univ. Federico II | ||
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Sustainability and Consumer Behaviour |
Autore | Kasim Azilah |
Pubbl/distr/stampa | Basel, : MDPI Books, 2022 |
Descrizione fisica | 1 electronic resource (272 p.) |
Soggetto topico | Business strategy |
Soggetto non controllato |
recreationist-environment fit
guests’ satisfaction revisit intention guest’ pro-environmental behavior green-hotel electric vehicle theory of planned behavior unified theory of acceptance and use of technology perceived risk intention to use religious tourism 100 religious attractions destination marketing consumer behavior emotion information social media sustainability practices cotton apparel sustainable fashion dispositional optimism explanatory optimism eco-friendly tourist behavior positive psychology green consumer behavior customer satisfaction online consumer complaining behavior hospitality cultural differences TripAdvisor Vietnam destination image destination regeneration consumer recycled products purchase intention VBN theory structural equation modeling SmartPLS corporate social responsibility community-based CSR community perspectives hotel legitimacy theory entrepreneurial self-efficacy perceived lecturers’ entrepreneurial competency perceived social support entrepreneurial attitude orientation flow experience loyalty GTTT electric vehicles fashion consciousness leadership consciousness environmental consciousness price consciousness interpersonal influence market disruption luxury pre-owned purchasing behavior second-hand sustainability |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910595075903321 |
Kasim Azilah
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Basel, : MDPI Books, 2022 | ||
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Lo trovi qui: Univ. Federico II | ||
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