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Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910464830303321 |
Randazzo Gary W.
|
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910786412103321 |
|
Randazzo Gary W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910817422503321 |
|
Randazzo Gary W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Information and Organizations / / Arthur L. Stinchcombe
| Information and Organizations / / Arthur L. Stinchcombe |
| Autore | Stinchcombe Arthur L. |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Berkeley, CA : , : University of California Press, , [1990] |
| Descrizione fisica | 1 online resource (404 p.) |
| Disciplina |
658.4/038
658.403 |
| Collana | California Series on Social Choice and Political Economy |
| Soggetto topico |
Uncertainty
Management information systems Organizational behavior Industrial organization Industrial sociology |
| Soggetto non controllato |
alfred chandler
artisans business and industry business capitalism centralization certainty consumers cost reduction decentralization division of labor divisionalization dupont general motors industrial revolution information systems innovation james march macroeconomics market forces mass production microeconomics monopoly nonfiction oliver williamson organizational structure organizational theory organizations political science professionals sears social science uncertainty wholesaling workers |
| ISBN |
1-282-35558-9
9786612355585 0-520-90962-3 0-585-29942-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- 1. Information, Uncertainty, Structure, And Function In Organizational Sociology -- 2. Individuals' Skills As Information Processing: Charles F. Sabel And The Division Of Labor -- 3. Manufacturing Information Systems: Sources Of Technical Uncertainty And The Information For Technical Decisions -- 4. Market Uncertainty And Divisionalization: Alfred D. Chandler's Strategy And Structure -- 5. Turning Inventions Into Innovations: Schumpeter's Organizational Sociology Modernized -- 6. Organizing Information Outside The Firm: Contracts As Hierarchical Documents -- 7. Segmentation Of The Labor Market And Information On The Skill Of Workers -- 8. Class Consciousness And Organizational Sociology: E. P. Thompson Applied To Contemporary Class Consciousness -- 9. University Administration Of Research Space And Teaching Loads: Managers Who Do Not Know What Their Workers Are Doing -- 10. Conclusion -- Bibliography -- Author Index -- Subject Index |
| Record Nr. | UNINA-9910495888603321 |
|
Stinchcombe Arthur L.
|
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| Berkeley, CA : , : University of California Press, , [1990] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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