Info
Marketing for Sustainable Tourism
| Marketing for Sustainable Tourism |
| Autore | Martini Umberto |
| Pubbl/distr/stampa | MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
| Descrizione fisica | 1 online resource (260 p.) |
| Soggetto non controllato |
airport image
alternative product development audit behavioral intention biospheric values business models Butler's Tourism Area Life Cycle China Chinese tourist country brand customer satisfaction decisive factors degree centrality density destination attribute destination marketing destination offering disaster-stricken counties economic growth economic sustainability environmental self-efficacy environmental self-identity expenditure experience economy experiential marketing gastronomy grounded theory hot spring interpretive structural modeling Lanzarote local attraction Mediterranean cruise destinations micro-scale destination mountain tourism multi-attraction travel n/a online review panel threshold regression model personal norm pleasure port of call positioning post-industrial tourism responsible tourism satisfaction Seasonality seemingly unrelated regression service innovation ski resorts ski-resort management ski-resort marketing social network analysis Spain strategy sustainability sustainable development of airport sustainable tourism The Industrial Monuments Route tourism tourism advertisement tourism demand tourism destination image tourism development tourism factory tourism marketing tourist behaviors tourist intelligence tourists' environmentally responsible behavior transit port UCG visitor experience Wenchuan earthquake |
| ISBN | 3-03928-874-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910404083403321 |
Martini Umberto
|
||
| MDPI - Multidisciplinary Digital Publishing Institute, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sentiment Analysis for Social Media
| Sentiment Analysis for Social Media |
| Autore | Moreno Antonio |
| Pubbl/distr/stampa | MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
| Descrizione fisica | 1 online resource (152 p.) |
| Soggetto topico | History of engineering and technology |
| Soggetto non controllato |
affect computing
big data-driven marketing collaborative schemes of sentiment analysis and sentiment systems convolutional neural network cyber-aggression deep learning emotion analysis emotion classification gender classification health insurance hybrid vectorization lexicon construction machine learning medical web forum online review opinion mining provider networks psychographic segmentation racism random forest recommender system review data mining semantic networks sentiment analysis sentiment classification sentiment lexicon sentiment word analysis sentiment-aware word embedding social media social networks text feature representation text mining user preference prediction violence against women violence based on sexual orientation word association |
| ISBN | 3-03928-573-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910404092303321 |
|
Moreno Antonio
|
||
| MDPI - Multidisciplinary Digital Publishing Institute, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sustainable Tourism in the Social Media and Big Data Era
| Sustainable Tourism in the Social Media and Big Data Era |
| Autore | Nam Yoonjae |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
| Descrizione fisica | 1 online resource (290 p.) |
| Soggetto topico |
Humanities
Social interaction |
| Soggetto non controllato |
Airbnb
attitude toward tourism destination Big Five personality traits brand awareness brand equity brand image city branding consumption value COVID-19 crowdfunding cultural consensus cultural consonance destination image dimensions of interest e-WOM era of big data Generation Y graffiti improve customer satisfaction inductive approach information characteristics inner innovativeness latent Dirichlet allocation mobile applications multiscale GWR musicals nighttime light remote sensing oblique photography online hotel reviews online review online reviews online travel agency OpenStreetMap organization-public relationship orientation overtourism perceived risk personality characteristics place-visitor relationship presence purchase decisions rural tourism shared short-term rental sharing economy smart city smart tourism smart tourism city SNSs social characteristics social media social media usage characteristics social media use social network analysis social networking service social networks spatial variance stakeholders sustainable development sustainable tourism technology acceptance model text analytics text mining the intention to visit festival theory of planned behavior topic modeling tourism tourism 4.0 tourist destinations travel reality variety program trust trustworthiness viewing motivation viewing satisfaction volunteered geographic information |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557103203321 |
|
Nam Yoonjae
|
||
| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||