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The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / / Rajkumar Venkatesan & Jim Lecinski
| The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / / Rajkumar Venkatesan & Jim Lecinski |
| Autore | Venkatesan Rajkumar |
| Pubbl/distr/stampa | Stanford, California : , : Stanford Business Books, , [2021] |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 658.800285/63 |
| Soggetto topico | Artificial intelligence - Marketing applications |
| Soggetto non controllato |
AI for marketing
AI strategy AI artificial intelligence digital marketing machine learning marketing strategy marketing one-to-one marketing online marketing |
| ISBN | 1-5036-2804-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Notice to Readers -- Figures -- PART 1. The Challenge and the Solution -- PART 2. AI and Marketing Essentials -- PART 3. The AI Marketing Canvas -- PART 4. Implementation -- Acknowledgments -- Notes -- Index -- About the Authors |
| Record Nr. | UNINA-9910554206203321 |
Venkatesan Rajkumar
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| Stanford, California : , : Stanford Business Books, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910459808603321 |
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Barry Jim.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910787494203321 |
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Barry Jim.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910811979403321 |
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Barry Jim.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sustainable Tourism Marketing
| Sustainable Tourism Marketing |
| Autore | Marine-Roig Estela |
| Pubbl/distr/stampa | MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
| Descrizione fisica | 1 online resource (204 p.) |
| Soggetto non controllato |
air disaster
attachment to place attitude brand image brand loyalty cultural distance cultural heritage cultural tourism Cultural tourism cultural tourist destination management destination marketing organization effectiveness emotional experiences environment exotic local culture Flamenco art flamenco tourism guest house halal-friendly image hotel industry intangible cultural heritage Islamic religiosity lean canvas lean startup loyalty Malaysia Malaysia Airlines marketization Muslim tourism non-Muslim destination online marketing Pakistan path analysis perceived inconveniences perceived risk preventive conservation purchase intention return on investments satisfaction sense of home Slovakia social problems socio-cultural factors subjective knowledge sustainability sustainable tourism tourism tourism intention tourism marketing tourist behavior urbanization usefulness of public opinion value cognition |
| ISBN | 3-03928-683-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910404085403321 |
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Marine-Roig Estela
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| MDPI - Multidisciplinary Digital Publishing Institute, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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