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Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910464830303321 |
Randazzo Gary W.
|
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910786412103321 |
|
Randazzo Gary W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910817422503321 |
|
Randazzo Gary W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Nutrition, Choice and Health-Related Claims
| Nutrition, Choice and Health-Related Claims |
| Autore | De Magistris Tiziana |
| Pubbl/distr/stampa | MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
| Descrizione fisica | 1 electronic resource (362 p.) |
| Soggetto non controllato |
allergen
consumer home-test cereal grains non-communicable diseases health information trans-fatty acids health halo Aragón nutritional knowledge WTP Food Neophobia Scale (FNS) qualitative choice architecture plant extract organic consumer choices loglinear analysis exposure time purchase intentions food labelling functional ingredients greenhouse gas emissions non-communicable disease functional food food labels dietary fiber dining environment food choices changes in quality random forest local labeling segmentation cluster analysis nudging policy green tea United Kingdom health menu perceptions nutritional labels consumer research vitamins quantile regression nutritional claims information market success red wine qualified health claim alcohol content cross-cultural comparison health attitudes environmental information health consciousness nutrition claims health claim choice experiment organic dried strawberries emotional eating Brexit claim food choice pastries nutrition claim a discrete choice-based experiment trade-offs campus sustainability food neophobia nutrition lycopene nutrient labels yoghurt claims ultra-processed food products health claims willingness to pay changes in prices binary logistic regression new product development carrier foods consumer behavior college students focus groups clean labels consumer heterogeneity consumer organic consumer choice biscuits packaging label portion size older adult visual appraisal willingness to purchase experimental auction cancer consumer preferences |
| ISBN | 3-03928-649-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910404077003321 |
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De Magistris Tiziana
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| MDPI - Multidisciplinary Digital Publishing Institute, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory Analysis and Consumer Research in New Product Development
| Sensory Analysis and Consumer Research in New Product Development |
| Autore | Ruiz-Capillas Claudia |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 electronic resource (221 p.) |
| Soggetto topico | Technology: general issues |
| Soggetto non controllato |
maize-based stiff porridge
enrichment hydrothermally treated soybeans acceptability new product development consumer research sensory profiling meat products ethanol extracts of spices stevia steviol glycosides rebaudiosides Reb A Reb D Reb M aftertaste CATA PROP consumer preference food acceptability knowledge management quality entomophagy edible insect novel food check-all-that-apply method oat biscuit functional food yoghurt tea oolong tea sensory quality texture properties food design sensory profile consumer test meat product consumers flexitarianism corpus linguistics online product reviews fish valorization unexploited low commercial value hedonic tests sustainability product reformulation molecular and Note by Note products classical dishes emotions sensory analysis food quality sensory attributes new meat product development healthier meat products Quantitative Descriptive Analysis (QDA) Check All That Apply (CATA) Napping Flash Profile Temporal Dominance of Sensations (TDS) sensory evaluation sensory analytical test affective test food industry Regional Innovation Scheme (RIS) new product development (NPD) texture snacks ideation white space marketplace sensory properties healthier products food quality and safety quantitative descriptive analysis (QDA) check-all-that-apply (CATA) napping flash profile (FP) temporal dominance of sensations (TDS) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557372903321 |
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Ruiz-Capillas Claudia
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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