Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910464830303321 |
Randazzo Gary W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910786412103321 |
|
Randazzo Gary W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developing successful marketing strategies / / Gary W. Randazzo
| Developing successful marketing strategies / / Gary W. Randazzo |
| Autore | Randazzo Gary W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (xv, 148 pages) |
| Disciplina | 658.8 |
| Collana | Marketing strategy collection |
| Soggetto topico | Marketing - Management |
| Soggetto non controllato |
workforce
tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency |
| ISBN | 1-60649-961-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910817422503321 |
|
Randazzo Gary W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Nutrition, Choice and Health-Related Claims
| Nutrition, Choice and Health-Related Claims |
| Autore | De Magistris Tiziana |
| Pubbl/distr/stampa | MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
| Descrizione fisica | 1 online resource (362 p.) |
| Soggetto topico | Medicine |
| Soggetto non controllato |
a discrete choice-based experiment
alcohol content allergen Aragón binary logistic regression biscuits Brexit campus cancer carrier foods cereal grains changes in prices changes in quality choice architecture choice experiment claim claims clean labels cluster analysis college students consumer consumer behavior consumer choice consumer heterogeneity consumer home-test consumer preferences consumer research cross-cultural comparison dietary fiber dining environment emotional eating environmental information experimental auction exposure time focus groups food choice food choices food labelling food labels food neophobia Food Neophobia Scale (FNS) functional food functional ingredients green tea greenhouse gas emissions health health attitudes health claim health claims health consciousness health halo health information information label labeling local loglinear analysis lycopene market success menu n/a new product development non-communicable disease non-communicable diseases nudging nutrient labels nutrition nutrition claim nutrition claims nutritional claims nutritional knowledge nutritional labels older adult organic organic consumer choices organic dried strawberries packaging pastries perceptions plant extract policy portion size purchase intentions qualified health claim qualitative quantile regression random forest red wine segmentation sustainability trade-offs trans-fatty acids ultra-processed food products United Kingdom visual appraisal vitamins willingness to pay willingness to purchase WTP yoghurt |
| ISBN | 3-03928-649-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910404077003321 |
|
De Magistris Tiziana
|
||
| MDPI - Multidisciplinary Digital Publishing Institute, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory Analysis and Consumer Research in New Product Development
| Sensory Analysis and Consumer Research in New Product Development |
| Autore | Ruiz-Capillas Claudia |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 online resource (221 p.) |
| Soggetto topico | Technology: general issues |
| Soggetto non controllato |
acceptability
affective test aftertaste CATA Check All That Apply (CATA) check-all-that-apply (CATA) check-all-that-apply method classical dishes consumer consumer research consumer test consumers corpus linguistics edible insect emotions enrichment entomophagy ethanol extracts of spices fish valorization Flash Profile flash profile (FP) flexitarianism food acceptability food design food industry food quality food quality and safety functional food healthier meat products healthier products hedonic tests hydrothermally treated soybeans ideation knowledge management low commercial value maize-based stiff porridge marketplace meat product meat products molecular and Note by Note products napping Napping new meat product development new product development new product development (NPD) novel food oat biscuit online product reviews oolong tea preference product reformulation PROP quality quantitative descriptive analysis (QDA) Quantitative Descriptive Analysis (QDA) Reb A Reb D Reb M rebaudiosides Regional Innovation Scheme (RIS) sensory analysis sensory analytical test sensory attributes sensory evaluation sensory profile sensory profiling sensory properties sensory quality snacks stevia steviol glycosides sustainability tea temporal dominance of sensations (TDS) Temporal Dominance of Sensations (TDS) texture texture properties unexploited white space yoghurt |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557372903321 |
|
Ruiz-Capillas Claudia
|
||
| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||