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Nation branding in modern history / / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will
| Nation branding in modern history / / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will |
| Pubbl/distr/stampa | New York ; ; Oxford : , : Berghahn Books, , 2018 |
| Descrizione fisica | 1 online resource (300 pages) |
| Disciplina | 327.2 |
| Collana | Explorations in culture and international history series |
| Soggetto topico |
Cultural diplomacy - History
Place marketing - Political aspects National characteristics - Political aspects Branding (Marketing) - Political aspects |
| Soggetto non controllato |
business economics
career case studies china cultural marketing diplomacy engaging government and governing historical historiographical essays history international relations international marketing modern history multivalent investigation nation branding political power political science political primary documents promotional purposes public relations self-representation society suriname united states us |
| ISBN | 1-78533-924-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for post-communist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. |
| Record Nr. | UNINA-9910793176403321 |
| New York ; ; Oxford : , : Berghahn Books, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Nation branding in modern history / / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will
| Nation branding in modern history / / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will |
| Pubbl/distr/stampa | New York ; ; Oxford : , : Berghahn Books, , 2018 |
| Descrizione fisica | 1 online resource (300 pages) |
| Disciplina | 327.2 |
| Collana | Explorations in culture and international history series |
| Soggetto topico |
Cultural diplomacy - History
Place marketing - Political aspects National characteristics - Political aspects Branding (Marketing) - Political aspects |
| Soggetto non controllato |
business economics
career case studies china cultural marketing diplomacy engaging government and governing historical historiographical essays history international relations international marketing modern history multivalent investigation nation branding political power political science political primary documents promotional purposes public relations self-representation society suriname united states us |
| ISBN | 1-78533-924-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for post-communist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. |
| Record Nr. | UNINA-9910815124503321 |
| New York ; ; Oxford : , : Berghahn Books, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||