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A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
Autore Garris Molly
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (168 p.)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Cell phone advertising
Internet marketing
Soggetto genere / forma Electronic books.
Soggetto non controllato analytics
apps
banners
beacons
brand
case studies
display
iBeacon
integrated strategy
location-based services
MMS
mobile ads
mobile advertising
mobile at retail
mobile marketing
mobile search
mobile site
mobile web
mobile website
multi-media messaging
NFC
nonprofit
omni-channel experience
push notifications
QR code
retailer
RMM
ROI
search
SMS
social
SOLOMO
sports marketing
success measurement
tablets
text messaging
ISBN 1-78684-340-4
1-60649-841-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index.
Record Nr. UNINA-9910459813803321
Garris Molly  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
Autore Garris Molly
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (168 p.)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Cell phone advertising
Internet marketing
Soggetto non controllato analytics
apps
banners
beacons
brand
case studies
display
iBeacon
integrated strategy
location-based services
MMS
mobile ads
mobile advertising
mobile at retail
mobile marketing
mobile search
mobile site
mobile web
mobile website
multi-media messaging
NFC
nonprofit
omni-channel experience
push notifications
QR code
retailer
RMM
ROI
search
SMS
social
SOLOMO
sports marketing
success measurement
tablets
text messaging
ISBN 1-78684-340-4
1-60649-841-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index.
Record Nr. UNINA-9910787494003321
Garris Molly  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
Autore Garris Molly
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (168 p.)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Cell phone advertising
Internet marketing
Soggetto non controllato analytics
apps
banners
beacons
brand
case studies
display
iBeacon
integrated strategy
location-based services
MMS
mobile ads
mobile advertising
mobile at retail
mobile marketing
mobile search
mobile site
mobile web
mobile website
multi-media messaging
NFC
nonprofit
omni-channel experience
push notifications
QR code
retailer
RMM
ROI
search
SMS
social
SOLOMO
sports marketing
success measurement
tablets
text messaging
ISBN 1-78684-340-4
1-60649-841-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index.
Record Nr. UNINA-9910818460803321
Garris Molly  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
CITIES: Energetic Efficiency, Sustainability; Infrastructures, Energy and the Environment; Mobility and IoT; Governance and Citizenship
CITIES: Energetic Efficiency, Sustainability; Infrastructures, Energy and the Environment; Mobility and IoT; Governance and Citizenship
Autore Hernández-Callejo Luis
Pubbl/distr/stampa Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021
Descrizione fisica 1 electronic resource (480 p.)
Soggetto topico Technology: general issues
Soggetto non controllato electric buses
public transportation
PV supplied sustainable transportation
digitization
knowledge sharing
human resources management
competitiveness
Industry 4.0
home energy management
Zigbee
smart socket
monitoring
appliances scheduling
urban mobility
data analysis
origin-destination
ITS
tall building
locating criteria
fuzzy visibility
visual impact
water accounting
resource efficiencies
virtual water trade
Australian trade sustainability
sustainable resource management
governance-engineering nexus
smart mobility
demand responsive transport
connected and autonomous vehicle
Mobility-as-a-Service (MaaS)
electric mobility
shared transportation
intelligent transportation systems
smart city
transportation disadvantage
social exclusion
Android application
energy-efficient
mobile ads
gamma correction
energy performance certificate (EPC)
hedonic pricing method
real estate market
property prices
Alicante
DIALux
simulation
lighting quality
teaching institution
classroom lighting
flood risk management
measures
approaches
design criteria
plans
schemes
hazard
vulnerability
risk
expected annual damages
direct and indirect flood losses
computational intelligence
image processing
pedestrian movement patterns
surveillance cameras
cost–benefit analysis
multicriteria analysis
comparative risk assessment
economic rent
internal rate of return
present value
optimal risk point
flood management ratio
photovoltaic cell defect
classifier
artificial intelligence
traffic congestion
public urban transport
daily infections by COVID-19
flood
integrated flood risk management
resilience building
emergency planning
disaster risk reduction
community participation
disaster preparedness
environmental footprint
cleanup
green remediation
renewable energy sources
smart microgrid
Home Assistant
monitoring and control system
older adults
mobility
systematic review
municipal electric bike system
electric bike-sharing
sustainable urban transport
travel behavior
timetable synchronization
public transportation planning
mixed integer programming
evolutionary algorithms
real case study
smart cities
battery energy storage system
dimensioning methodology
industrial consumption
electricity fixed term
demand response
smart grid
discomfort index
water heaters
thermal model
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Altri titoli varianti CITIES
Record Nr. UNINA-9910557725203321
Hernández-Callejo Luis  
Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Side Channel Attacks
Side Channel Attacks
Autore Hong Seokhie
Pubbl/distr/stampa MDPI - Multidisciplinary Digital Publishing Institute, 2019
Descrizione fisica 1 electronic resource (258 p.)
Soggetto non controllato binary Huff curve
FPGA
post quantum cryptography
data loss
side-channel cache attacks
rsa cryptosystem
first-order analysis
chaotic circuit
integrity
ad libraries
power-analysis attack
single trace analysis
side-channel authentication
provable security
ad lib
cache misses
cache side-channel attack
leakage model
NTRU
graph
AES
hardware security
recovery of secret exponent by triangular trace analysis
side-channel attacks
information leakage
data outsourcing
CPLD
scatter-gather implementation
modular exponentiation
lattice-based cryptography
elliptic curve cryptography
Gaussian sampling
post-quantum cryptography
reliability
unified point addition
ad networks
graph similarity
mobile ads
physically unclonable function
tweakable block cipher
Merkle (hash) tree
machine-learning classification
side channel attack
online authentication
side channel analysis
financial IC card
side-channel attack
re-keying
cloud computing
cryptographic keys
chaos theory
horizontal collision correlation analysis
countermeasure
embedded system security
cache attack
single-trace attack
software development kit (SDK)
CDT sampling
key bit-dependent attack
side-channel analysis
second-order analysis
constant-time cryptographic algorithm
android package (APK)
challenge-response authentication
ISBN 3-03921-001-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910346673703321
Hong Seokhie  
MDPI - Multidisciplinary Digital Publishing Institute, 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui