A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra |
Autore | Garris Molly |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
Descrizione fisica | 1 online resource (168 p.) |
Disciplina | 658.872 |
Collana | Digital and social media marketing and advertising collection |
Soggetto topico |
Cell phone advertising
Internet marketing |
Soggetto genere / forma | Electronic books. |
Soggetto non controllato |
analytics
apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging |
ISBN |
1-78684-340-4
1-60649-841-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. |
Record Nr. | UNINA-9910459813803321 |
Garris Molly
![]() |
||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra |
Autore | Garris Molly |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
Descrizione fisica | 1 online resource (168 p.) |
Disciplina | 658.872 |
Collana | Digital and social media marketing and advertising collection |
Soggetto topico |
Cell phone advertising
Internet marketing |
Soggetto non controllato |
analytics
apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging |
ISBN |
1-78684-340-4
1-60649-841-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. |
Record Nr. | UNINA-9910787494003321 |
Garris Molly
![]() |
||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra |
Autore | Garris Molly |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
Descrizione fisica | 1 online resource (168 p.) |
Disciplina | 658.872 |
Collana | Digital and social media marketing and advertising collection |
Soggetto topico |
Cell phone advertising
Internet marketing |
Soggetto non controllato |
analytics
apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging |
ISBN |
1-78684-340-4
1-60649-841-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. |
Record Nr. | UNINA-9910818460803321 |
Garris Molly
![]() |
||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
CITIES: Energetic Efficiency, Sustainability; Infrastructures, Energy and the Environment; Mobility and IoT; Governance and Citizenship |
Autore | Hernández-Callejo Luis |
Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
Descrizione fisica | 1 electronic resource (480 p.) |
Soggetto topico | Technology: general issues |
Soggetto non controllato |
electric buses
public transportation PV supplied sustainable transportation digitization knowledge sharing human resources management competitiveness Industry 4.0 home energy management Zigbee smart socket monitoring appliances scheduling urban mobility data analysis origin-destination ITS tall building locating criteria fuzzy visibility visual impact water accounting resource efficiencies virtual water trade Australian trade sustainability sustainable resource management governance-engineering nexus smart mobility demand responsive transport connected and autonomous vehicle Mobility-as-a-Service (MaaS) electric mobility shared transportation intelligent transportation systems smart city transportation disadvantage social exclusion Android application energy-efficient mobile ads gamma correction energy performance certificate (EPC) hedonic pricing method real estate market property prices Alicante DIALux simulation lighting quality teaching institution classroom lighting flood risk management measures approaches design criteria plans schemes hazard vulnerability risk expected annual damages direct and indirect flood losses computational intelligence image processing pedestrian movement patterns surveillance cameras cost–benefit analysis multicriteria analysis comparative risk assessment economic rent internal rate of return present value optimal risk point flood management ratio photovoltaic cell defect classifier artificial intelligence traffic congestion public urban transport daily infections by COVID-19 flood integrated flood risk management resilience building emergency planning disaster risk reduction community participation disaster preparedness environmental footprint cleanup green remediation renewable energy sources smart microgrid Home Assistant monitoring and control system older adults mobility systematic review municipal electric bike system electric bike-sharing sustainable urban transport travel behavior timetable synchronization public transportation planning mixed integer programming evolutionary algorithms real case study smart cities battery energy storage system dimensioning methodology industrial consumption electricity fixed term demand response smart grid discomfort index water heaters thermal model |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Altri titoli varianti | CITIES |
Record Nr. | UNINA-9910557725203321 |
Hernández-Callejo Luis
![]() |
||
Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Side Channel Attacks |
Autore | Hong Seokhie |
Pubbl/distr/stampa | MDPI - Multidisciplinary Digital Publishing Institute, 2019 |
Descrizione fisica | 1 electronic resource (258 p.) |
Soggetto non controllato |
binary Huff curve
FPGA post quantum cryptography data loss side-channel cache attacks rsa cryptosystem first-order analysis chaotic circuit integrity ad libraries power-analysis attack single trace analysis side-channel authentication provable security ad lib cache misses cache side-channel attack leakage model NTRU graph AES hardware security recovery of secret exponent by triangular trace analysis side-channel attacks information leakage data outsourcing CPLD scatter-gather implementation modular exponentiation lattice-based cryptography elliptic curve cryptography Gaussian sampling post-quantum cryptography reliability unified point addition ad networks graph similarity mobile ads physically unclonable function tweakable block cipher Merkle (hash) tree machine-learning classification side channel attack online authentication side channel analysis financial IC card side-channel attack re-keying cloud computing cryptographic keys chaos theory horizontal collision correlation analysis countermeasure embedded system security cache attack single-trace attack software development kit (SDK) CDT sampling key bit-dependent attack side-channel analysis second-order analysis constant-time cryptographic algorithm android package (APK) challenge-response authentication |
ISBN | 3-03921-001-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910346673703321 |
Hong Seokhie
![]() |
||
MDPI - Multidisciplinary Digital Publishing Institute, 2019 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|