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A profile of the United States toy industry : serious fun / / Christopher Byrne
| A profile of the United States toy industry : serious fun / / Christopher Byrne |
| Autore | Byrne Christopher |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xiv, 154 pages) |
| Disciplina | 338.7688720973 |
| Collana | Industry profiles collection |
| Soggetto topico | Toy industry - United States |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
retailing
research preschool Mattel merchandising marketing manufacturing industry Hasbro dolls Toy: consumption, design, development games |
| ISBN | 1-63157-607-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising, and marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue: play it forward: forecasting the future -- Bibliography -- Index. |
| Record Nr. | UNINA-9910162798703321 |
Byrne Christopher
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A profile of the United States toy industry : serious fun / / Christopher Byrne
| A profile of the United States toy industry : serious fun / / Christopher Byrne |
| Autore | Byrne Christopher |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xiv, 154 pages) |
| Disciplina | 338.7688720973 |
| Collana | Industry profiles collection |
| Soggetto topico | Toy industry - United States |
| Soggetto non controllato |
retailing
research preschool Mattel merchandising marketing manufacturing industry Hasbro dolls Toy: consumption, design, development games |
| ISBN | 1-63157-607-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising, and marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue: play it forward: forecasting the future -- Bibliography -- Index. |
| Record Nr. | UNINA-9910792627703321 |
|
Byrne Christopher
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A profile of the United States toy industry : serious fun / / Christopher Byrne
| A profile of the United States toy industry : serious fun / / Christopher Byrne |
| Autore | Byrne Christopher |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xiv, 154 pages) |
| Disciplina | 338.7688720973 |
| Collana | Industry profiles collection |
| Soggetto topico | Toy industry - United States |
| Soggetto non controllato |
retailing
research preschool Mattel merchandising marketing manufacturing industry Hasbro dolls Toy: consumption, design, development games |
| ISBN | 1-63157-607-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising, and marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue: play it forward: forecasting the future -- Bibliography -- Index. |
| Record Nr. | UNINA-9910814859303321 |
|
Byrne Christopher
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||