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Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]]
| Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]] |
| Autore | Biagioli Mario |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cambridge University Press, 2022 |
| Descrizione fisica | 1 online resource (xiv, 231 pages) : digital, PDF file(s) |
| Disciplina | 378.1/01 |
| Collana | Social Sciences |
| Soggetto topico |
Universities and colleges - Marketing
Education, Higher - Marketing Trademarks Branding (Marketing) |
| Soggetto non controllato |
branding
universities marketing logos trademarks |
| ISBN |
1-108-89810-6
1-108-89819-X 1-108-88192-0 |
| Classificazione | LAW050000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910585963703321 |
Biagioli Mario
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| Cambridge University Press, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / / Rajkumar Venkatesan & Jim Lecinski
| The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / / Rajkumar Venkatesan & Jim Lecinski |
| Autore | Venkatesan Rajkumar |
| Pubbl/distr/stampa | Stanford, California : , : Stanford Business Books, , [2021] |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 658.800285/63 |
| Soggetto topico | Artificial intelligence - Marketing applications |
| Soggetto non controllato |
AI for marketing
AI strategy AI artificial intelligence digital marketing machine learning marketing strategy marketing one-to-one marketing online marketing |
| ISBN | 1-5036-2804-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Notice to Readers -- Figures -- PART 1. The Challenge and the Solution -- PART 2. AI and Marketing Essentials -- PART 3. The AI Marketing Canvas -- PART 4. Implementation -- Acknowledgments -- Notes -- Index -- About the Authors |
| Record Nr. | UNINA-9910554206203321 |
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Venkatesan Rajkumar
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| Stanford, California : , : Stanford Business Books, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
| Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine |
| Autore | Grapentine Terry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (262 p.) |
| Disciplina | 658.802 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Marketing - Management
Marketing - Decision making |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
marketing
marketing management marketing strategy strategy critical thinking marketing research |
| ISBN |
1-283-89502-1
1-60649-368-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A personal observation -- Acknowledgments -- Section 1. Laying the groundwork -- 1. Introduction -- 2. Epistemology and philosophy of science: why they are useful for marketing -- 3. Applying scientific reasoning to the field of marketing and business: the Dow Chemical story -- 4. Barriers to scientific reasoning -- 5. Worldviews: the lens that can distort reality -- Section 2. Thinking scientifically -- 6. An introduction to scientific reasoning -- 7. Attributes versus constructs -- 8. Causation -- 9. Coherence -- 10. Logic: deduction, induction, and inference to the best explanation -- 11. Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. Your journey -- 15. Additional readings -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910462263603321 |
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Grapentine Terry
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| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
| Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine |
| Autore | Grapentine Terry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (262 p.) |
| Disciplina | 658.802 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Marketing - Management
Marketing - Decision making |
| Soggetto non controllato |
marketing
marketing management marketing strategy strategy critical thinking marketing research |
| ISBN |
1-283-89502-1
1-60649-368-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A personal observation -- Acknowledgments -- Section 1. Laying the groundwork -- 1. Introduction -- 2. Epistemology and philosophy of science: why they are useful for marketing -- 3. Applying scientific reasoning to the field of marketing and business: the Dow Chemical story -- 4. Barriers to scientific reasoning -- 5. Worldviews: the lens that can distort reality -- Section 2. Thinking scientifically -- 6. An introduction to scientific reasoning -- 7. Attributes versus constructs -- 8. Causation -- 9. Coherence -- 10. Logic: deduction, induction, and inference to the best explanation -- 11. Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. Your journey -- 15. Additional readings -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910785733003321 |
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Grapentine Terry
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| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
| Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine |
| Autore | Grapentine Terry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (262 p.) |
| Disciplina | 658.802 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Marketing - Management
Marketing - Decision making |
| Soggetto non controllato |
marketing
marketing management marketing strategy strategy critical thinking marketing research |
| ISBN |
1-283-89502-1
1-60649-368-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A personal observation -- Acknowledgments -- Section 1. Laying the groundwork -- 1. Introduction -- 2. Epistemology and philosophy of science: why they are useful for marketing -- 3. Applying scientific reasoning to the field of marketing and business: the Dow Chemical story -- 4. Barriers to scientific reasoning -- 5. Worldviews: the lens that can distort reality -- Section 2. Thinking scientifically -- 6. An introduction to scientific reasoning -- 7. Attributes versus constructs -- 8. Causation -- 9. Coherence -- 10. Logic: deduction, induction, and inference to the best explanation -- 11. Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. Your journey -- 15. Additional readings -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910809196603321 |
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Grapentine Terry
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| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Asia-Australia marketing journal
| Asia-Australia marketing journal |
| Pubbl/distr/stampa | Amsterdam : , : Elsevier B.V., , 1993-1997 |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Marketing - Australasia
Marketing |
| Soggetto genere / forma |
Periodicals
Periodicals. |
| Soggetto non controllato |
marketing
Marketing (General) Marketing (algemeen) |
| ISSN | 1839-3462 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | AMJ |
| Record Nr. | UNINA-9910333252203321 |
| Amsterdam : , : Elsevier B.V., , 1993-1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Asia-Australia marketing journal
| Asia-Australia marketing journal |
| Pubbl/distr/stampa | Amsterdam : , : Elsevier B.V., , 1993-1997 |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Marketing - Australasia
Marketing |
| Soggetto genere / forma |
Periodicals
Periodicals. |
| Soggetto non controllato |
marketing
Marketing (General) Marketing (algemeen) |
| ISSN | 1839-3462 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | AMJ |
| Record Nr. | UNISA-996216570103316 |
| Amsterdam : , : Elsevier B.V., , 1993-1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Australasian marketing journal : AMJ
| Australasian marketing journal : AMJ |
| Pubbl/distr/stampa | Sydney : , : School of Marketing, University of New South Wales, , [2018]- |
| Disciplina | 658.8480905 |
| Soggetto topico |
Marketing - Australasia
Marketing - New Zealand Marketing Marketing - Australasie |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato |
marketing
australasia Marketing (General) Marketing (algemeen) |
| ISSN | 1839-3349 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | AMJ |
| Record Nr. | UNISA-996203826303316 |
| Sydney : , : School of Marketing, University of New South Wales, , [2018]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Banque et identité commerciale. La Société générale (1864-2014) / / Hubert Bonin
| Banque et identité commerciale. La Société générale (1864-2014) / / Hubert Bonin |
| Autore | Bonin Hubert |
| Pubbl/distr/stampa | Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2016 |
| Descrizione fisica | 1 online resource (292 p.) |
| Soggetto topico |
History
Economics (General) banque communication image de marque publicité promotion commerciale relation clients stratégie capital immatériel services marketing |
| Soggetto non controllato |
marketing
image de marque banque publicité services communication promotion commerciale relation clients capital immatériel stratégie |
| ISBN |
2-7574-0652-3
2-7574-1419-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Altri titoli varianti | Banque et identité commerciale. La Société générale |
| Record Nr. | UNINA-9910136988503321 |
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Bonin Hubert
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| Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Big data war : how to survive global big data competition / / Patrick H. Park
| Big data war : how to survive global big data competition / / Patrick H. Park |
| Autore | Park Patrick H. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 recurso en línea (x, 195 páginas) |
| Disciplina | 005.7 |
| Collana | Big data and business analytics collection |
| Soggetto topico |
Big data
Quantitative research |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Amazon
Apple big data business intelligence consulting customer analysis customer profiling CRM data deep learning IT machine learning MBA marketing product profiling problem solving strategy Tech Venture |
| ISBN | 1-63157-561-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Dump the data -- 1. Global data war -- 2. Why did Google TV fail? -- 3. Why do they analyze data? -- Part 2. Data is human -- 4. Think as a customer -- 5. Big data, start from human -- 6. Why does Nike compete with Nintendo? -- Part 3. Data is created by me -- 7. Knowing necessary data is everything in data analytics -- 8. Create data -- Part 4. We don't need the past -- 9. Predict human unconsciousness -- 10. Anything with a pattern can be predicted -- Part 5. What matters at the end is performance -- 11. Data is strategy -- 12. Big data, a long way to go -- Epilogue -- About the author -- Index. |
| Record Nr. | UNINA-9910465673703321 |
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Park Patrick H.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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