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Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]]
Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]]
Autore Biagioli Mario
Edizione [1st ed.]
Pubbl/distr/stampa Cambridge University Press, 2022
Descrizione fisica 1 online resource (xiv, 231 pages) : digital, PDF file(s)
Disciplina 378.1/01
Collana Social Sciences
Soggetto topico Universities and colleges - Marketing
Education, Higher - Marketing
Trademarks
Branding (Marketing)
Soggetto non controllato branding
universities
marketing
logos
trademarks
ISBN 1-108-89810-6
1-108-89819-X
1-108-88192-0
Classificazione LAW050000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910585963703321
Biagioli Mario  
Cambridge University Press, 2022
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / / Rajkumar Venkatesan & Jim Lecinski
The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / / Rajkumar Venkatesan & Jim Lecinski
Autore Venkatesan Rajkumar
Pubbl/distr/stampa Stanford, California : , : Stanford Business Books, , [2021]
Descrizione fisica 1 online resource (272 p.)
Disciplina 658.800285/63
Soggetto topico Artificial intelligence - Marketing applications
Soggetto non controllato AI for marketing
AI strategy
AI
artificial intelligence
digital marketing
machine learning
marketing strategy
marketing
one-to-one marketing
online marketing
ISBN 1-5036-2804-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- Notice to Readers -- Figures -- PART 1. The Challenge and the Solution -- PART 2. AI and Marketing Essentials -- PART 3. The AI Marketing Canvas -- PART 4. Implementation -- Acknowledgments -- Notes -- Index -- About the Authors
Record Nr. UNINA-9910554206203321
Venkatesan Rajkumar  
Stanford, California : , : Stanford Business Books, , [2021]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
Autore Grapentine Terry
Edizione [1st ed.]
Pubbl/distr/stampa [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012
Descrizione fisica 1 online resource (262 p.)
Disciplina 658.802
Collana Marketing strategy collection
Soggetto topico Marketing - Management
Marketing - Decision making
Soggetto genere / forma Electronic books.
Soggetto non controllato marketing
marketing management
marketing strategy
strategy
critical thinking
marketing research
ISBN 1-283-89502-1
1-60649-368-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto A personal observation -- Acknowledgments -- Section 1. Laying the groundwork -- 1. Introduction -- 2. Epistemology and philosophy of science: why they are useful for marketing -- 3. Applying scientific reasoning to the field of marketing and business: the Dow Chemical story -- 4. Barriers to scientific reasoning -- 5. Worldviews: the lens that can distort reality -- Section 2. Thinking scientifically -- 6. An introduction to scientific reasoning -- 7. Attributes versus constructs -- 8. Causation -- 9. Coherence -- 10. Logic: deduction, induction, and inference to the best explanation -- 11. Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. Your journey -- 15. Additional readings -- Notes -- Bibliography -- Index.
Record Nr. UNINA-9910462263603321
Grapentine Terry  
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
Applying scientific reasoning to the field of marketing [[electronic resource] ] : make better decisions / / Terry Grapentine
Autore Grapentine Terry
Edizione [1st ed.]
Pubbl/distr/stampa [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012
Descrizione fisica 1 online resource (262 p.)
Disciplina 658.802
Collana Marketing strategy collection
Soggetto topico Marketing - Management
Marketing - Decision making
Soggetto non controllato marketing
marketing management
marketing strategy
strategy
critical thinking
marketing research
ISBN 1-283-89502-1
1-60649-368-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto A personal observation -- Acknowledgments -- Section 1. Laying the groundwork -- 1. Introduction -- 2. Epistemology and philosophy of science: why they are useful for marketing -- 3. Applying scientific reasoning to the field of marketing and business: the Dow Chemical story -- 4. Barriers to scientific reasoning -- 5. Worldviews: the lens that can distort reality -- Section 2. Thinking scientifically -- 6. An introduction to scientific reasoning -- 7. Attributes versus constructs -- 8. Causation -- 9. Coherence -- 10. Logic: deduction, induction, and inference to the best explanation -- 11. Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. Your journey -- 15. Additional readings -- Notes -- Bibliography -- Index.
Record Nr. UNINA-9910785733003321
Grapentine Terry  
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Applying scientific reasoning to the field of marketing : make better decisions / / Terry Grapentine
Applying scientific reasoning to the field of marketing : make better decisions / / Terry Grapentine
Autore Grapentine Terry
Edizione [1st ed.]
Pubbl/distr/stampa [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012
Descrizione fisica 1 online resource (262 p.)
Disciplina 658.802
Collana Marketing strategy collection
Soggetto topico Marketing - Management
Marketing - Decision making
Soggetto non controllato marketing
marketing management
marketing strategy
strategy
critical thinking
marketing research
ISBN 1-283-89502-1
1-60649-368-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto A personal observation -- Acknowledgments -- Section 1. Laying the groundwork -- 1. Introduction -- 2. Epistemology and philosophy of science: why they are useful for marketing -- 3. Applying scientific reasoning to the field of marketing and business: the Dow Chemical story -- 4. Barriers to scientific reasoning -- 5. Worldviews: the lens that can distort reality -- Section 2. Thinking scientifically -- 6. An introduction to scientific reasoning -- 7. Attributes versus constructs -- 8. Causation -- 9. Coherence -- 10. Logic: deduction, induction, and inference to the best explanation -- 11. Arguments and logical fallacies -- Section 3. Developing theories -- 12. Theory -- 13. Creative thinking in theory development -- 14. Your journey -- 15. Additional readings -- Notes -- Bibliography -- Index.
Record Nr. UNINA-9910809196603321
Grapentine Terry  
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Asia-Australia marketing journal
Asia-Australia marketing journal
Pubbl/distr/stampa Amsterdam : , : Elsevier B.V., , 1993-1997
Descrizione fisica 1 online resource
Soggetto topico Marketing - Australasia
Marketing
Soggetto genere / forma Periodicals
Periodicals.
Soggetto non controllato marketing
Marketing (General)
Marketing (algemeen)
ISSN 1839-3462
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Altri titoli varianti AMJ
Record Nr. UNISA-996216570103316
Amsterdam : , : Elsevier B.V., , 1993-1997
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Asia-Australia marketing journal
Asia-Australia marketing journal
Pubbl/distr/stampa Amsterdam : , : Elsevier B.V., , 1993-1997
Descrizione fisica 1 online resource
Soggetto topico Marketing - Australasia
Marketing
Soggetto genere / forma Periodicals
Periodicals.
Soggetto non controllato marketing
Marketing (General)
Marketing (algemeen)
ISSN 1839-3462
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Altri titoli varianti AMJ
Record Nr. UNINA-9910333252203321
Amsterdam : , : Elsevier B.V., , 1993-1997
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Australasian marketing journal : AMJ
Australasian marketing journal : AMJ
Pubbl/distr/stampa Sydney : , : School of Marketing, University of New South Wales, , [2018]-
Disciplina 658.8480905
Soggetto topico Marketing - Australasia
Marketing - New Zealand
Marketing
Marketing - Australasie
Soggetto genere / forma Periodicals.
Soggetto non controllato marketing
australasia
Marketing (General)
Marketing (algemeen)
ISSN 1839-3349
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Altri titoli varianti AMJ
Record Nr. UNISA-996203826303316
Sydney : , : School of Marketing, University of New South Wales, , [2018]-
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Banque et identité commerciale. La Société générale (1864-2014) / / Hubert Bonin
Banque et identité commerciale. La Société générale (1864-2014) / / Hubert Bonin
Autore Bonin Hubert
Pubbl/distr/stampa Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2016
Descrizione fisica 1 online resource (292 p.)
Soggetto topico History
Economics (General)
banque
communication
image de marque
publicité
promotion commerciale
relation clients
stratégie
capital immatériel
services
marketing
Soggetto non controllato marketing
image de marque
banque
publicité
services
communication
promotion commerciale
relation clients
capital immatériel
stratégie
ISBN 2-7574-0652-3
2-7574-1419-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione fre
Altri titoli varianti Banque et identité commerciale. La Société générale
Record Nr. UNINA-9910136988503321
Bonin Hubert  
Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Big data war : how to survive global big data competition / / Patrick H. Park
Big data war : how to survive global big data competition / / Patrick H. Park
Autore Park Patrick H.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016
Descrizione fisica 1 recurso en línea (x, 195 páginas)
Disciplina 005.7
Collana Big data and business analytics collection
Soggetto topico Big data
Quantitative research
Soggetto genere / forma Electronic books.
Soggetto non controllato Amazon
Apple
big data
business intelligence
consulting
customer analysis
customer profiling
CRM
data
deep learning
Facebook
Google
IT
machine learning
MBA
marketing
product profiling
problem solving
strategy
Tech
Venture
ISBN 1-63157-561-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part 1. Dump the data -- 1. Global data war -- 2. Why did Google TV fail? -- 3. Why do they analyze data? -- Part 2. Data is human -- 4. Think as a customer -- 5. Big data, start from human -- 6. Why does Nike compete with Nintendo? -- Part 3. Data is created by me -- 7. Knowing necessary data is everything in data analytics -- 8. Create data -- Part 4. We don't need the past -- 9. Predict human unconsciousness -- 10. Anything with a pattern can be predicted -- Part 5. What matters at the end is performance -- 11. Data is strategy -- 12. Big data, a long way to go -- Epilogue -- About the author -- Index.
Record Nr. UNINA-9910465673703321
Park Patrick H.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui