Autore	Gronlund Jay.
Edizione	[First edition.]
Pubbl/distr/stampa	New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2013
Descrizione fisica	1 online resource (208 pages)
Disciplina	658.827
Collana	Marketing strategy collection
Soggetto topico	Branding (Marketing)
Soggetto genere / forma	Electronic books.
Soggetto non controllato	basics of branding positioning statement emotional branding consumer insights corporate branding global branding country branding market research creativity ideation innovation model brand names and logos B2B business-to-business value proposition value pricing commoditization marketing and sales alignment silos brand trust social media brand architecture personal branding employer branding brand equity B2C business-to-consumer
ISBN	1-60649-593-3
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	1. What is branding really about? -- A classic, ubiquitous misunderstanding of "branding" -- So what really is "branding"? -- Summary -- 2. The positioning statement, emotions, and brand equity -- A simple tool, but a must for branding -- The emotional side of branding -- The ultimate: brand equity -- 3. Branding applications -- Corporate branding -- Employer branding -- Personal branding -- Global branding -- Country branding -- 4. Building strong brands -- A market-driven success -- Market research for brand development, the basics -- Innovation and idea generation for brand building -- Brand names, logos, symbols, and taglines -- Growth from brand/line extensions -- 5. Branding in the B2B world, new opportunities -- Building strong customer loyalty -- A more compelling value proposition -- How value pricing can prevent perceptions of "commoditization" -- Marketing and sales alignment, breaking down silos -- Why emotion is critical for B2B brand marketing -- 6. Marketing today: branding for digital marketing and social media -- Transformative shifts in the marketplace, consumer tastes and media -- How the internet has changed the way consumers buy -- The rise of "content marketing" -- Importance of integrated marketing -- How the role of "marketing" is changing in corporations -- Impact on branding -- Five issues to determine whether/how to market your brand in social media -- Conclusion: 20 key principles for developing strong brands -- Notes -- References -- Index.
Record Nr.	UNINA-9910453059603321

Autore	Skalkos Dimitris
Pubbl/distr/stampa	MDPI - Multidisciplinary Digital Publishing Institute, 2022
Descrizione fisica	1 online resource (194 p.)
Soggetto topico	Biology, life sciences Food & society Research & information: general
Soggetto non controllato	agri-food supply chain anti-inflammatory antithrombotic bakery snacks bioactive compounds confidence and satisfaction constructed wetlands consumer trust critical factors eco-innovation edible films edible insects environment essential oils food packaging functional cookies ginger Greece impact in vitro nutritional functionality information knowledge lamb minced meat marine aquaculture market research measurement instrument mechanical properties metabolic biomarkers microbiology n/a NbSs olive paste omega-3 fatty acids open innovation organic pollutants package information passive sampling performance personal information plastic pork meat post COVID-19 period post-COVID-19 post-COVID-19 era postprandial bioactivity practices process information product information quality information questionnaire survey recycling rosemary sensory evaluation solid-phase extraction sustainability sustainable supply chain management traceability traditional foods whey protein isolate
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910576878203321

Autore	Rahman Pattanathu K. S. M.
Pubbl/distr/stampa	Frontiers Media SA, 2016
Descrizione fisica	1 online resource (126 p.)
Collana	Frontiers Research Topics.
Soggetto topico	Microbiology (non-medical)
Soggetto non controllato	Actinobacteria Bioemulsifier biosurfactant deep sea bacterium Dietzia maris market research Renewable substrate Rhamnolipid rhlABC gene
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910758469703321