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Abiotic Stress Effects on Performance of Horticultural Crops
| Abiotic Stress Effects on Performance of Horticultural Crops |
| Autore | Sebastiani Luca |
| Pubbl/distr/stampa | MDPI - Multidisciplinary Digital Publishing Institute, 2019 |
| Descrizione fisica | 1 electronic resource (126 p.) |
| Soggetto non controllato |
heat
polyphenols stomatal conductance shelf-life transpiration productivity transcription ornamental plants cold green areas flowering agronomic tools gas exchange ornamental prolonged storage transpiration greenhouse production dormancy temperature irradiance chilling requirements qPCR phenolics lodging hypoxia salinity relative humidity signal transduction chlorophyll fluorescence leaf water saturation deficit solar radiation plant choice partial root zone drying drought electro-conductivity growth flavonoids transpiration efficiency cloning oxidative stress breeding |
| ISBN | 3-03921-751-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910367747703321 |
Sebastiani Luca
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| MDPI - Multidisciplinary Digital Publishing Institute, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier
| Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier |
| Autore | Lanier Pamela |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xix, 153 pages) : illustrations |
| Disciplina | 647.9573 |
| Collana | Tourism and hospitality management collection |
| Soggetto topico |
Bed and breakfast accommodations - Marketing
Hotels - Marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
marketing
bed & breakfast boutique hotel ecotourism guesthouse inn lodge lodging OTA print marketing public relations social media travel agent |
| ISBN | 1-63157-597-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. |
| Record Nr. | UNINA-9910467899203321 |
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Lanier Pamela
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier
| Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier |
| Autore | Lanier Pamela |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xix, 153 pages) : illustrations |
| Disciplina | 647.9573 |
| Collana | Tourism and hospitality management collection |
| Soggetto topico |
Bed and breakfast accommodations - Marketing
Hotels - Marketing |
| Soggetto non controllato |
marketing
bed & breakfast boutique hotel ecotourism guesthouse inn lodge lodging OTA print marketing public relations social media travel agent |
| ISBN | 1-63157-597-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. |
| Record Nr. | UNINA-9910794836503321 |
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Lanier Pamela
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier
| Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier |
| Autore | Lanier Pamela |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xix, 153 pages) : illustrations |
| Disciplina | 647.9573 |
| Collana | Tourism and hospitality management collection |
| Soggetto topico |
Bed and breakfast accommodations - Marketing
Hotels - Marketing |
| Soggetto non controllato |
marketing
bed & breakfast boutique hotel ecotourism guesthouse inn lodge lodging OTA print marketing public relations social media travel agent |
| ISBN | 1-63157-597-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. |
| Record Nr. | UNINA-9910828878003321 |
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Lanier Pamela
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Remote Sensing in Agriculture: State-of-the-Art
| Remote Sensing in Agriculture: State-of-the-Art |
| Autore | Borgogno-Mondino Enrico |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 electronic resource (220 p.) |
| Soggetto topico |
Technology: general issues
History of engineering & technology Environmental science, engineering & technology |
| Soggetto non controllato |
feature selection
spectral angle mapper support vector machine support vector regression hyperspectral imaging UAV cross-scale yellow rust spatial resolution winter wheat MODIS northern Mongolia remote sensing indices spring wheat yield estimation UAV-based LiDAR biomass crop height field phenotyping oasis crop type mapping Sentinel-1 and 2 integration statistically homogeneous pixels (SHPs) red-edge spectral bands and indices recursive feature increment (RFI) random forest (RF) unmanned aerial vehicles (UAVs) remote sensing (RS) thermal UAV RS thermal infrared (TIR) precision agriculture (PA) crop water stress monitoring plant disease detection vegetation status monitoring Landsat data blending crop yield prediction gap-filling volumetric soil moisture synthetic aperture radar (SAR) Sentinel-1 soil moisture semi-empirical model soil moisture Karnataka India reflectance digital number (DN) vegetation index (VI) Parrot Sequoia (Sequoia) DJI Phantom 4 Multispectral (P4M) Synthetic Aperture Radar SAR lodging Hidden Markov Random Field HMRF CDL corn soybean crop Monitoring crop management apple orchard damage polarimetric decomposition entropy anisotropy alpha angle storm damage mapping economic loss insurance support |
| ISBN | 3-0365-5484-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Remote Sensing in Agriculture |
| Record Nr. | UNINA-9910637779903321 |
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Borgogno-Mondino Enrico
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| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Tourism Destination Management
| Tourism Destination Management |
| Autore | Rodríguez-Díaz Manuel |
| Pubbl/distr/stampa | MDPI - Multidisciplinary Digital Publishing Institute, 2019 |
| Descrizione fisica | 1 electronic resource (122 p.) |
| Soggetto non controllato |
Upper Silesian Conurbation
post-industrial cities development abstract and figurative clues rating of online reputation price hotel sector’s competitiveness regional image innovation lodging online reputation service quality online customer review tourism destination customer online review community manager sustainable tourism added value cultural and creative community social media content exploration circular economy negative stereotypes destination image |
| ISBN | 3-03921-472-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910367759703321 |
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Rodríguez-Díaz Manuel
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| MDPI - Multidisciplinary Digital Publishing Institute, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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