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Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier
| Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier |
| Autore | Lanier Pamela |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xix, 153 pages) : illustrations |
| Disciplina | 647.9573 |
| Collana | Tourism and hospitality management collection |
| Soggetto topico |
Bed and breakfast accommodations - Marketing
Hotels - Marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
marketing
bed & breakfast boutique hotel ecotourism guesthouse inn lodge lodging OTA print marketing public relations social media travel agent |
| ISBN | 1-63157-597-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. |
| Record Nr. | UNINA-9910467899203321 |
Lanier Pamela
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier
| Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier |
| Autore | Lanier Pamela |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xix, 153 pages) : illustrations |
| Disciplina | 647.9573 |
| Collana | Tourism and hospitality management collection |
| Soggetto topico |
Bed and breakfast accommodations - Marketing
Hotels - Marketing |
| Soggetto non controllato |
marketing
bed & breakfast boutique hotel ecotourism guesthouse inn lodge lodging OTA print marketing public relations social media travel agent |
| ISBN | 1-63157-597-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. |
| Record Nr. | UNINA-9910794836503321 |
|
Lanier Pamela
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier
| Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier |
| Autore | Lanier Pamela |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xix, 153 pages) : illustrations |
| Disciplina | 647.9573 |
| Collana | Tourism and hospitality management collection |
| Soggetto topico |
Bed and breakfast accommodations - Marketing
Hotels - Marketing |
| Soggetto non controllato |
marketing
bed & breakfast boutique hotel ecotourism guesthouse inn lodge lodging OTA print marketing public relations social media travel agent |
| ISBN | 1-63157-597-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. |
| Record Nr. | UNINA-9910828878003321 |
|
Lanier Pamela
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
That religion in which all men agree : freemasonry in American culture / / David G. Hackett
| That religion in which all men agree : freemasonry in American culture / / David G. Hackett |
| Autore | Hackett David G |
| Pubbl/distr/stampa | Berkeley, California : , : University of California Press, , 2014 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina | 366/.10973 |
| Soggetto topico |
Freemasonry - United States - History
Group identity - United States - History |
| Soggetto non controllato |
all male society
american cultural studies american freemasonry american history american religious history brotherhood christianity colonial america english freemasonry fraternal organisations freemasonry gender studies historical history local fraternities of stonemasons lodge masculinity studies masonic studies masonry mythical legacies newton newtonian revolution protestant public sphere race and gender race in america religion religious social order stonemasons united states of america |
| ISBN |
0-520-28760-6
0-520-95762-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. Colonial Freemasonry and Polite Society, 1733-1776 -- 2. Revolutionary Masonry: Republican and Christian, 1757-1825 -- 3. A Private World of Ritual, 1797-1825 -- 4. Anti-Masonry and the Public Sphere, 1826-1850 -- 5. Gender, Protestants, and Freemasonry, 1850-1920 -- 6. The Prince Hall Masons and the African American Church: The Labors of Grand Master and Bishop James Walker Hood, 1864-1918 -- 7. Freemasonry and Native Americans, 1776-1920 -- 8. Jews and Catholics, 1723-1920 -- Epilogue -- Notes -- Index |
| Record Nr. | UNINA-9910790704303321 |
|
Hackett David G
|
||
| Berkeley, California : , : University of California Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
That religion in which all men agree : freemasonry in American culture / / David G. Hackett
| That religion in which all men agree : freemasonry in American culture / / David G. Hackett |
| Autore | Hackett David G |
| Pubbl/distr/stampa | Berkeley, California : , : University of California Press, , 2014 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina | 366/.10973 |
| Soggetto topico |
Freemasonry - United States - History
Group identity - United States - History |
| Soggetto non controllato |
all male society
american cultural studies american freemasonry american history american religious history brotherhood christianity colonial america english freemasonry fraternal organisations freemasonry gender studies historical history local fraternities of stonemasons lodge masculinity studies masonic studies masonry mythical legacies newton newtonian revolution protestant public sphere race and gender race in america religion religious social order stonemasons united states of america |
| ISBN |
0-520-28760-6
0-520-95762-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. Colonial Freemasonry and Polite Society, 1733-1776 -- 2. Revolutionary Masonry: Republican and Christian, 1757-1825 -- 3. A Private World of Ritual, 1797-1825 -- 4. Anti-Masonry and the Public Sphere, 1826-1850 -- 5. Gender, Protestants, and Freemasonry, 1850-1920 -- 6. The Prince Hall Masons and the African American Church: The Labors of Grand Master and Bishop James Walker Hood, 1864-1918 -- 7. Freemasonry and Native Americans, 1776-1920 -- 8. Jews and Catholics, 1723-1920 -- Epilogue -- Notes -- Index |
| Record Nr. | UNINA-9910823842503321 |
|
Hackett David G
|
||
| Berkeley, California : , : University of California Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||