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Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila
| Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila |
| Autore | Dávila Arlene M. <1965-> |
| Edizione | [Updated ed.] |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2012 |
| Descrizione fisica | 1 online resource (331 p.) |
| Disciplina | 658.8/34/08968073 |
| Soggetto topico |
Hispanic American consumers
Market segmentation - United States Hispanic Americans - Ethnic identity |
| Soggetto non controllato |
american history
american markets american society anthropology coffee table books corporate america cultural examination discrimination of hispanics easy to read engaging hispanic culture hispanic marketing industry hispanic marketing homeschool history books informative reading latino history latinos in america learning while reading nonfiction books oppression of hispanics quarantine books social culture struggles of hispanics united states history united states latinos |
| ISBN |
1-283-57151-X
9786613883964 0-520-95359-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Illustrations -- Acknowledgments -- Foreword -- Preface to the 2012 Edition -- Introduction -- Chapter 1. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows -- Chapter 2. Knowledges: Facts and Fictions of a People as a Market -- Chapter 3. Images: Producing Culture for the Market -- Chapter 4. Screening the Image -- Chapter 5. Language and Culture in the Media Battle Zone -- Chapter 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? -- Chapter 7. Selling Marginality: The Business of Culture -- Notes -- References -- Index |
| Altri titoli varianti | Latinos Incorporated |
| Record Nr. | UNINA-9910785618203321 |
Dávila Arlene M. <1965->
|
||
| Berkeley, : University of California Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila
| Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila |
| Autore | Dávila Arlene M. <1965-> |
| Edizione | [Updated ed.] |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2012 |
| Descrizione fisica | 1 online resource (331 p.) |
| Disciplina | 658.8/34/08968073 |
| Soggetto topico |
Hispanic American consumers
Market segmentation - United States Hispanic Americans - Ethnic identity |
| Soggetto non controllato |
american history
american markets american society anthropology coffee table books corporate america cultural examination discrimination of hispanics easy to read engaging hispanic culture hispanic marketing industry hispanic marketing homeschool history books informative reading latino history latinos in america learning while reading nonfiction books oppression of hispanics quarantine books social culture struggles of hispanics united states history united states latinos |
| ISBN |
1-283-57151-X
9786613883964 0-520-95359-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Illustrations -- Acknowledgments -- Foreword -- Preface to the 2012 Edition -- Introduction -- Chapter 1. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows -- Chapter 2. Knowledges: Facts and Fictions of a People as a Market -- Chapter 3. Images: Producing Culture for the Market -- Chapter 4. Screening the Image -- Chapter 5. Language and Culture in the Media Battle Zone -- Chapter 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? -- Chapter 7. Selling Marginality: The Business of Culture -- Notes -- References -- Index |
| Altri titoli varianti | Latinos Incorporated |
| Record Nr. | UNINA-9910814504503321 |
|
Dávila Arlene M. <1965->
|
||
| Berkeley, : University of California Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||