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Burma : business and investment opportunities in emerging Myanmar / / Balbir B. Bhasin
| Burma : business and investment opportunities in emerging Myanmar / / Balbir B. Bhasin |
| Autore | Bhasin Balbir B. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (172 p.) |
| Disciplina | 338.9591 |
| Collana | International business collection |
| Soggetto topico |
Investments, Foreign - Burma
Business enterprises, Foreign - Burma |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Burma
Myanmar Association of Southeast Asian Nations Asian cultures business opportunities business strategy cross-cultural communications emerging markets foreign direct investment global business global strategy technology transfer international trade international management international marketing international marketing research |
| ISBN | 1-60649-410-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Acknowledgments -- 1. Background: understanding Myanmar -- 2. Business potential and markets -- 3. Recognizing and mitigating risks -- 4. Strategies for success in emerging Myanmar -- 5. Epilogue: opportunities and challenges in an emerging Myanmar -- 6. Web resources -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910464663803321 |
Bhasin Balbir B.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Burma : business and investment opportunities in emerging Myanmar / / Balbir B. Bhasin
| Burma : business and investment opportunities in emerging Myanmar / / Balbir B. Bhasin |
| Autore | Bhasin Balbir B. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (172 p.) |
| Disciplina | 338.9591 |
| Collana | International business collection |
| Soggetto topico |
Investments, Foreign - Burma
Business enterprises, Foreign - Burma |
| Soggetto non controllato |
Burma
Myanmar Association of Southeast Asian Nations Asian cultures business opportunities business strategy cross-cultural communications emerging markets foreign direct investment global business global strategy technology transfer international trade international management international marketing international marketing research |
| ISBN | 1-60649-410-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Acknowledgments -- 1. Background: understanding Myanmar -- 2. Business potential and markets -- 3. Recognizing and mitigating risks -- 4. Strategies for success in emerging Myanmar -- 5. Epilogue: opportunities and challenges in an emerging Myanmar -- 6. Web resources -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910789012503321 |
|
Bhasin Balbir B.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Burma : business and investment opportunities in emerging Myanmar / / Balbir B. Bhasin
| Burma : business and investment opportunities in emerging Myanmar / / Balbir B. Bhasin |
| Autore | Bhasin Balbir B. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (172 p.) |
| Disciplina | 338.9591 |
| Collana | International business collection |
| Soggetto topico |
Investments, Foreign - Burma
Business enterprises, Foreign - Burma |
| Soggetto non controllato |
Burma
Myanmar Association of Southeast Asian Nations Asian cultures business opportunities business strategy cross-cultural communications emerging markets foreign direct investment global business global strategy technology transfer international trade international management international marketing international marketing research |
| ISBN | 1-60649-410-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Acknowledgments -- 1. Background: understanding Myanmar -- 2. Business potential and markets -- 3. Recognizing and mitigating risks -- 4. Strategies for success in emerging Myanmar -- 5. Epilogue: opportunities and challenges in an emerging Myanmar -- 6. Web resources -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910821113503321 |
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Bhasin Balbir B.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong
| Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong |
| Autore | Tian Kelly |
| Pubbl/distr/stampa | Taylor & Francis, 2010 |
| Descrizione fisica | 1 online resource (xviii, 147 pages) : digital, PDF file(s) |
| Disciplina | 306.30951 |
| Altri autori (Persone) | DongLily |
| Collana | Routledge contemporary China series |
| Soggetto topico |
Consumers - China - Psychology
Brand choice - China - Psychological aspects Nationalism - China |
| Soggetto non controllato |
internationale marketing
aziatische studies marketing international marketing chinese studies consumentengedrag consumer behaviour asian studies Beijing Brand China Western culture Western world |
| ISBN |
1-136-88935-3
1-136-88936-1 1-283-04377-7 9786613043771 0-203-84011-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization. |
| Record Nr. | UNINA-9910141037403321 |
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Tian Kelly
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| Taylor & Francis, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong
| Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong |
| Autore | Tian Kelly |
| Pubbl/distr/stampa | Taylor & Francis, 2010 |
| Descrizione fisica | 1 online resource (xviii, 147 pages) : digital, PDF file(s) |
| Disciplina | 306.30951 |
| Altri autori (Persone) | DongLily |
| Collana | Routledge contemporary China series |
| Soggetto topico |
Consumers - China - Psychology
Brand choice - China - Psychological aspects Nationalism - China |
| Soggetto non controllato |
internationale marketing
aziatische studies marketing international marketing chinese studies consumentengedrag consumer behaviour asian studies Beijing Brand China Western culture Western world |
| ISBN |
1-136-88935-3
1-136-88936-1 1-283-04377-7 9786613043771 0-203-84011-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization. |
| Record Nr. | UNISA-996213124003316 |
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Tian Kelly
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| Taylor & Francis, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Global business and corporate governance : environment, structure, and challenges / / John Thanopoulos
| Global business and corporate governance : environment, structure, and challenges / / John Thanopoulos |
| Autore | Thanopoulos John |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 658.049 |
| Collana | International business collection |
| Soggetto topico |
International business enterprises - Management
Corporate governance |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
business challenges
business ethics corporate governance ethics global business global organizations international accounting international finance international management international marketing philosophy self-actualization |
| ISBN | 1-60649-865-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Abbreviations -- 1. The human enterprise and its governance -- 2. From geography to culture -- 3. Philosophical tenants and the 21st century -- 4. Political, legal, and economic issues -- 5. Global organizations and unions of nations -- 6. Accounting and finance perspectives -- 7. Marketing perspectives -- 8. Management perspectives -- 9. Capstone: global business challenges -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910464818203321 |
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Thanopoulos John
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global business and corporate governance : environment, structure, and challenges / / John Thanopoulos
| Global business and corporate governance : environment, structure, and challenges / / John Thanopoulos |
| Autore | Thanopoulos John |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 658.049 |
| Collana | International business collection |
| Soggetto topico |
International business enterprises - Management
Corporate governance |
| Soggetto non controllato |
business challenges
business ethics corporate governance ethics global business global organizations international accounting international finance international management international marketing philosophy self-actualization |
| ISBN | 1-60649-865-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Abbreviations -- 1. The human enterprise and its governance -- 2. From geography to culture -- 3. Philosophical tenants and the 21st century -- 4. Political, legal, and economic issues -- 5. Global organizations and unions of nations -- 6. Accounting and finance perspectives -- 7. Marketing perspectives -- 8. Management perspectives -- 9. Capstone: global business challenges -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910786411803321 |
|
Thanopoulos John
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global business and corporate governance : environment, structure, and challenges / / John Thanopoulos
| Global business and corporate governance : environment, structure, and challenges / / John Thanopoulos |
| Autore | Thanopoulos John |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 658.049 |
| Collana | International business collection |
| Soggetto topico |
International business enterprises - Management
Corporate governance |
| Soggetto non controllato |
business challenges
business ethics corporate governance ethics global business global organizations international accounting international finance international management international marketing philosophy self-actualization |
| ISBN | 1-60649-865-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Abbreviations -- 1. The human enterprise and its governance -- 2. From geography to culture -- 3. Philosophical tenants and the 21st century -- 4. Political, legal, and economic issues -- 5. Global organizations and unions of nations -- 6. Accounting and finance perspectives -- 7. Marketing perspectives -- 8. Management perspectives -- 9. Capstone: global business challenges -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910826458203321 |
|
Thanopoulos John
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Revista brasileira de marketing
| Revista brasileira de marketing |
| Pubbl/distr/stampa | [São Paulo, Brazil], : Universidade Nove de Julho |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Marketing
Marketing - Brazil |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato |
marketing
international marketing Brazilian marketing Business and Management |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | por |
| Altri titoli varianti |
REMark
Brazilian marketing journal |
| Record Nr. | UNINA-9910140807103321 |
| [São Paulo, Brazil], : Universidade Nove de Julho | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Revista brasileira de marketing
| Revista brasileira de marketing |
| Pubbl/distr/stampa | [São Paulo, Brazil], : Universidade Nove de Julho |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Marketing
Marketing - Brazil |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato |
marketing
international marketing Brazilian marketing Business and Management |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | por |
| Altri titoli varianti |
REMark
Brazilian marketing journal |
| Record Nr. | UNISA-996321489703316 |
| [São Paulo, Brazil], : Universidade Nove de Julho | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||