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Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier
| Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier |
| Autore | Lanier Pamela |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xix, 153 pages) : illustrations |
| Disciplina | 647.9573 |
| Collana | Tourism and hospitality management collection |
| Soggetto topico |
Bed and breakfast accommodations - Marketing
Hotels - Marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
marketing
bed & breakfast boutique hotel ecotourism guesthouse inn lodge lodging OTA print marketing public relations social media travel agent |
| ISBN | 1-63157-597-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. |
| Record Nr. | UNINA-9910467899203321 |
Lanier Pamela
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier
| Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier |
| Autore | Lanier Pamela |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xix, 153 pages) : illustrations |
| Disciplina | 647.9573 |
| Collana | Tourism and hospitality management collection |
| Soggetto topico |
Bed and breakfast accommodations - Marketing
Hotels - Marketing |
| Soggetto non controllato |
marketing
bed & breakfast boutique hotel ecotourism guesthouse inn lodge lodging OTA print marketing public relations social media travel agent |
| ISBN | 1-63157-597-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. |
| Record Nr. | UNINA-9910794836503321 |
|
Lanier Pamela
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier
| Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier |
| Autore | Lanier Pamela |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xix, 153 pages) : illustrations |
| Disciplina | 647.9573 |
| Collana | Tourism and hospitality management collection |
| Soggetto topico |
Bed and breakfast accommodations - Marketing
Hotels - Marketing |
| Soggetto non controllato |
marketing
bed & breakfast boutique hotel ecotourism guesthouse inn lodge lodging OTA print marketing public relations social media travel agent |
| ISBN | 1-63157-597-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. |
| Record Nr. | UNINA-9910828878003321 |
|
Lanier Pamela
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||