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Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon
| Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon |
| Autore | Le Bon Caroline |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 687.0688 |
| Collana | Consumer behavior collection |
| Soggetto topico | Fashion merchandising |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
customer loyalty
fashion fashion equity fashion marketing social influence symbolic influence |
| ISBN |
1-78684-339-0
1-60649-905-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- Introduction -- 1. Fashion as the empire of seduction -- 2. Fashion as a world of influences -- 3. Fashion and product variety -- 4. Overseeing cost and price in fashion marketing -- 5. Fashion as a means of communication -- 6. Managing channels of distribution and enhancing fashion's impact -- 7. Leveraging fashion equity, the absolute benefit -- 8. Handling managers' challenges for successful fashion products -- Conclusion -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910463713903321 |
Le Bon Caroline
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon
| Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon |
| Autore | Le Bon Caroline |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 687.0688 |
| Collana | Consumer behavior collection |
| Soggetto topico | Fashion merchandising |
| Soggetto non controllato |
customer loyalty
fashion fashion equity fashion marketing social influence symbolic influence |
| ISBN |
1-78684-339-0
1-60649-905-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- Introduction -- 1. Fashion as the empire of seduction -- 2. Fashion as a world of influences -- 3. Fashion and product variety -- 4. Overseeing cost and price in fashion marketing -- 5. Fashion as a means of communication -- 6. Managing channels of distribution and enhancing fashion's impact -- 7. Leveraging fashion equity, the absolute benefit -- 8. Handling managers' challenges for successful fashion products -- Conclusion -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910787949103321 |
|
Le Bon Caroline
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon
| Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon |
| Autore | Le Bon Caroline |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 687.0688 |
| Collana | Consumer behavior collection |
| Soggetto topico | Fashion merchandising |
| Soggetto non controllato |
customer loyalty
fashion fashion equity fashion marketing social influence symbolic influence |
| ISBN |
1-78684-339-0
1-60649-905-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- Introduction -- 1. Fashion as the empire of seduction -- 2. Fashion as a world of influences -- 3. Fashion and product variety -- 4. Overseeing cost and price in fashion marketing -- 5. Fashion as a means of communication -- 6. Managing channels of distribution and enhancing fashion's impact -- 7. Leveraging fashion equity, the absolute benefit -- 8. Handling managers' challenges for successful fashion products -- Conclusion -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910809119403321 |
|
Le Bon Caroline
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Research, Literacy, and Communication Education: New Challenges Facing Disinformation
| Research, Literacy, and Communication Education: New Challenges Facing Disinformation |
| Autore | Puebla-Martínez Belén |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 online resource (272 p.) |
| Soggetto topico | Research and information: general |
| Soggetto non controllato |
arab world
As Barcelona branded content business key elements business model citizen perceptions communication communication media communication solutions consumption content analysis COVID-19 credibility customer relationship management demonization descriptive analysis didactic video digital literacy digital marketing digital media disinformation educational influencers engagement fact checkers fact-checking agency fact-checking services fake news fashion brands fashion marketing gatekeepers generation Z Generation Z hate speech high education higher education hoaxes human evolution information innovation Islamophobia journalism journalistic rumor knowledge left-right dimension lockdown management communication Marca media media credibility media literacy methodology misinformation Mundo Deportivo new audiences online community political bias post-trust public relations questionnaires Real Madrid responsibility in young people in Spain rumor science communication science education signing social effects social media social media and new challenges social networks Spain Spanish media sport sport press storytelling strategic communication students the United Kingdom transfer transmedia production trust virtual learning vulnerability young adults young people YouTube |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Research, Literacy, and Communication Education |
| Record Nr. | UNINA-9910557681003321 |
|
Puebla-Martínez Belén
|
||
| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||