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Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon
| Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon |
| Autore | Le Bon Caroline |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 687.0688 |
| Collana | Consumer behavior collection |
| Soggetto topico | Fashion merchandising |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
customer loyalty
fashion fashion equity fashion marketing social influence symbolic influence |
| ISBN |
1-78684-339-0
1-60649-905-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- Introduction -- 1. Fashion as the empire of seduction -- 2. Fashion as a world of influences -- 3. Fashion and product variety -- 4. Overseeing cost and price in fashion marketing -- 5. Fashion as a means of communication -- 6. Managing channels of distribution and enhancing fashion's impact -- 7. Leveraging fashion equity, the absolute benefit -- 8. Handling managers' challenges for successful fashion products -- Conclusion -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910463713903321 |
Le Bon Caroline
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon
| Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon |
| Autore | Le Bon Caroline |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 687.0688 |
| Collana | Consumer behavior collection |
| Soggetto topico | Fashion merchandising |
| Soggetto non controllato |
customer loyalty
fashion fashion equity fashion marketing social influence symbolic influence |
| ISBN |
1-78684-339-0
1-60649-905-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- Introduction -- 1. Fashion as the empire of seduction -- 2. Fashion as a world of influences -- 3. Fashion and product variety -- 4. Overseeing cost and price in fashion marketing -- 5. Fashion as a means of communication -- 6. Managing channels of distribution and enhancing fashion's impact -- 7. Leveraging fashion equity, the absolute benefit -- 8. Handling managers' challenges for successful fashion products -- Conclusion -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910787949103321 |
|
Le Bon Caroline
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon
| Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon |
| Autore | Le Bon Caroline |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 687.0688 |
| Collana | Consumer behavior collection |
| Soggetto topico | Fashion merchandising |
| Soggetto non controllato |
customer loyalty
fashion fashion equity fashion marketing social influence symbolic influence |
| ISBN |
1-78684-339-0
1-60649-905-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- Introduction -- 1. Fashion as the empire of seduction -- 2. Fashion as a world of influences -- 3. Fashion and product variety -- 4. Overseeing cost and price in fashion marketing -- 5. Fashion as a means of communication -- 6. Managing channels of distribution and enhancing fashion's impact -- 7. Leveraging fashion equity, the absolute benefit -- 8. Handling managers' challenges for successful fashion products -- Conclusion -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910809119403321 |
|
Le Bon Caroline
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Research, Literacy, and Communication Education: New Challenges Facing Disinformation
| Research, Literacy, and Communication Education: New Challenges Facing Disinformation |
| Autore | Puebla-Martínez Belén |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 electronic resource (272 p.) |
| Soggetto topico |
Research & information: general
Relacions amb els clients - Direcció i administració |
| Soggetto non controllato |
digital literacy
COVID-19 generation Z students lockdown higher education communication demonization hate speech arab world Islamophobia social media fake news young adults Spain post-trust disinformation trust media credibility gatekeepers management communication strategic communication public relations journalism sport press Marca As Mundo Deportivo sport rumor signing transfer Real Madrid Barcelona journalistic rumor fashion marketing fashion brands content analysis branded content engagement social networks political bias left–right dimension misinformation media consumption Generation Z young people media literacy science education human evolution communication media Spanish media science communication knowledge didactic video storytelling digital media YouTube virtual learning digital marketing innovation high education information hoaxes citizen perceptions social media and new challenges fact checkers fact-checking agency the United Kingdom fact-checking services business model business key elements responsibility in young people in Spain credibility social effects communication solutions educational influencers new audiences transmedia production descriptive analysis methodology online community questionnaires vulnerability |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Research, Literacy, and Communication Education |
| Record Nr. | UNINA-9910557681003321 |
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Puebla-Martínez Belén
|
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||