Mobile commerce : how it contrasts, challenges and enhances electronic commerce / / Esther Swilley |
Autore | Swilley Esther |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
Descrizione fisica | 1 online resource (xvii, 71 pages) |
Disciplina | 658.872 |
Collana | Digital and social media marketing and advertising collection |
Soggetto topico | Mobile commerce |
Soggetto genere / forma | Electronic books. |
Soggetto non controllato |
digital commerce
digital shopping experience electronic commerce mobile commerce omnichannel strategy touchpoint |
ISBN | 1-60649-845-2 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. What is digital commerce? -- 2. Contrasting e-commerce and m-commerce -- 3. What connects the target? -- 4. Touchpoints -- 5. Challenges to digital commerce -- 6. Enhancing digital commerce -- Conclusion -- References -- Index. |
Record Nr. | UNINA-9910460682203321 |
Swilley Esther | ||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Mobile commerce : how it contrasts, challenges and enhances electronic commerce / / Esther Swilley |
Autore | Swilley Esther |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
Descrizione fisica | 1 online resource (xvii, 71 pages) |
Disciplina | 658.872 |
Collana | Digital and social media marketing and advertising collection |
Soggetto topico | Mobile commerce |
Soggetto non controllato |
digital commerce
digital shopping experience electronic commerce mobile commerce omnichannel strategy touchpoint |
ISBN | 1-60649-845-2 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. What is digital commerce? -- 2. Contrasting e-commerce and m-commerce -- 3. What connects the target? -- 4. Touchpoints -- 5. Challenges to digital commerce -- 6. Enhancing digital commerce -- Conclusion -- References -- Index. |
Record Nr. | UNINA-9910797733403321 |
Swilley Esther | ||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Mobile commerce : how it contrasts, challenges and enhances electronic commerce / / Esther Swilley |
Autore | Swilley Esther |
Edizione | [First edition.] |
Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
Descrizione fisica | 1 online resource (xvii, 71 pages) |
Disciplina | 658.872 |
Collana | Digital and social media marketing and advertising collection |
Soggetto topico | Mobile commerce |
Soggetto non controllato |
digital commerce
digital shopping experience electronic commerce mobile commerce omnichannel strategy touchpoint |
ISBN | 1-60649-845-2 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. What is digital commerce? -- 2. Contrasting e-commerce and m-commerce -- 3. What connects the target? -- 4. Touchpoints -- 5. Challenges to digital commerce -- 6. Enhancing digital commerce -- Conclusion -- References -- Index. |
Record Nr. | UNINA-9910814341103321 |
Swilley Esther | ||
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|