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The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / / Rajkumar Venkatesan & Jim Lecinski
| The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / / Rajkumar Venkatesan & Jim Lecinski |
| Autore | Venkatesan Rajkumar |
| Pubbl/distr/stampa | Stanford, California : , : Stanford Business Books, , [2021] |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 658.800285/63 |
| Soggetto topico | Artificial intelligence - Marketing applications |
| Soggetto non controllato |
AI for marketing
AI strategy AI artificial intelligence digital marketing machine learning marketing strategy marketing one-to-one marketing online marketing |
| ISBN | 1-5036-2804-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Notice to Readers -- Figures -- PART 1. The Challenge and the Solution -- PART 2. AI and Marketing Essentials -- PART 3. The AI Marketing Canvas -- PART 4. Implementation -- Acknowledgments -- Notes -- Index -- About the Authors |
| Record Nr. | UNINA-9910554206203321 |
Venkatesan Rajkumar
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| Stanford, California : , : Stanford Business Books, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Cultural Heritage Storytelling, Engagement and Management in the Era of Big Data and the Semantic Web
| Cultural Heritage Storytelling, Engagement and Management in the Era of Big Data and the Semantic Web |
| Autore | Dimoulas Charalampos |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 electronic resource (241 p.) |
| Soggetto topico | Film, TV & radio |
| Soggetto non controllato |
3D modeling
3D reconstruction event detection spectral clustering cultural heritage social media news journalism semantic analysis big data data center digital marketing eco-friendly environmental communication green websites green culture green hosting sustainability software sustainability multimedia tools static analysis evolution analytics interactive documentary audience engagement digital storytelling intangible heritage media users' engagement marine heritage biocultural heritage heritage management heritage communication digital narrative UNESCO marine protected areas of outstanding universal value soundscapes audiovisual heritage semantic audio data-driven storytelling content crowdsourcing requirements engineering authoring tools 3D content IEEE 830 standard semantic indexing text classification Greek literature TextRank BERT smart cities energy transition Évora POCITYF relation extraction distant supervision deep neural networks Transformers Greek NLP literary fiction metadata extraction Katharevousa |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557613403321 |
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Dimoulas Charalampos
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| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Research, Literacy, and Communication Education: New Challenges Facing Disinformation
| Research, Literacy, and Communication Education: New Challenges Facing Disinformation |
| Autore | Puebla-Martínez Belén |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 electronic resource (272 p.) |
| Soggetto topico |
Research & information: general
Relacions amb els clients - Direcció i administració |
| Soggetto non controllato |
digital literacy
COVID-19 generation Z students lockdown higher education communication demonization hate speech arab world Islamophobia social media fake news young adults Spain post-trust disinformation trust media credibility gatekeepers management communication strategic communication public relations journalism sport press Marca As Mundo Deportivo sport rumor signing transfer Real Madrid Barcelona journalistic rumor fashion marketing fashion brands content analysis branded content engagement social networks political bias left–right dimension misinformation media consumption Generation Z young people media literacy science education human evolution communication media Spanish media science communication knowledge didactic video storytelling digital media YouTube virtual learning digital marketing innovation high education information hoaxes citizen perceptions social media and new challenges fact checkers fact-checking agency the United Kingdom fact-checking services business model business key elements responsibility in young people in Spain credibility social effects communication solutions educational influencers new audiences transmedia production descriptive analysis methodology online community questionnaires vulnerability |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Research, Literacy, and Communication Education |
| Record Nr. | UNINA-9910557681003321 |
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Puebla-Martínez Belén
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Shopper marketing : a how-to business story / / Paul Barnett
| Shopper marketing : a how-to business story / / Paul Barnett |
| Autore | Barnett Paul |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 261 pages) : illustrations |
| Disciplina | 658.8 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Marketing
Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
category management
digital marketing FMCG key account management retail marketing shopper insights shopper marketing |
| ISBN | 1-63157-358-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910460376503321 |
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Barnett Paul
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Shopper marketing : a how-to business story / / Paul Barnett
| Shopper marketing : a how-to business story / / Paul Barnett |
| Autore | Barnett Paul |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 261 pages) : illustrations |
| Disciplina | 658.8 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Marketing
Consumer behavior |
| Soggetto non controllato |
category management
digital marketing FMCG key account management retail marketing shopper insights shopper marketing |
| ISBN | 1-63157-358-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910798041703321 |
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Barnett Paul
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Shopper marketing : a how-to business story / / Paul Barnett
| Shopper marketing : a how-to business story / / Paul Barnett |
| Autore | Barnett Paul |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 261 pages) : illustrations |
| Disciplina | 658.8 |
| Collana | Consumer behavior collection |
| Soggetto topico |
Marketing
Consumer behavior |
| Soggetto non controllato |
category management
digital marketing FMCG key account management retail marketing shopper insights shopper marketing |
| ISBN | 1-63157-358-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910816059203321 |
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Barnett Paul
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Teaching ethics across the management curriculum . Volume II Principles and applications / / Kemi Ogunyemi
| Teaching ethics across the management curriculum . Volume II Principles and applications / / Kemi Ogunyemi |
| Autore | Ogunyemi Kemi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xi, 234 pages) : illustrations |
| Disciplina | 174.4 |
| Collana | Principles for responsible management education collection |
| Soggetto topico | Business ethics |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
adult learning
business ethics business law change management corporate social responsibility developed versus developing country perspectives digital marketing ethical management of human resources ethics in marketing communications generation Y integrated curricula millennials pedagogy safety in operations management team building |
| ISBN | 1-63157-287-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Embedding ethics in teaching management / Kemi Ogunyemi -- Module 1. Raise the pillars -- 2. Building ethics as a foundational principle across an integrated undergraduate curriculum / Steven A. Edelson and Karen L. Stock -- 3. Teaching ethics to grown-ups: coherent narratives / Kemi Ogunyemi -- 4. Enabling and embedding the oath project into student learning and ethical career pathways / Roy Smith and Rachel Welton -- 5. Ethics educators in generation Y classrooms / Kemi Ogunyemi -- Module 2. Mind the people -- 6. Socially responsible human resource policies / Jesus Barrena-Martinez, Macarena Lopez-Fernandez, and Pedro Miguel Romero-Fernández -- 7. Team building / Tim London -- 8. An ethical approach to teaching organizational change management / Greg Latemore -- Module 3. The how matters -- 9. Using safety to introduce ethics into operations management courses / Wayne Buck and Jeffrey Schaller -- 10. Ethics in marketing communications: emerging issues in digital media / Ogechi Adeola -- 11. Teaching ethics in business law courses / Keith William Diener -- Chapter summaries -- About the authors -- Index. |
| Altri titoli varianti | Principles and applications. |
| Record Nr. | UNINA-9910466058403321 |
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Ogunyemi Kemi
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Teaching ethics across the management curriculum . Volume II Principles and applications / / Kemi Ogunyemi
| Teaching ethics across the management curriculum . Volume II Principles and applications / / Kemi Ogunyemi |
| Autore | Ogunyemi Kemi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xi, 234 pages) : illustrations |
| Disciplina | 174.4 |
| Collana | Principles for responsible management education collection |
| Soggetto topico | Business ethics |
| Soggetto non controllato |
adult learning
business ethics business law change management corporate social responsibility developed versus developing country perspectives digital marketing ethical management of human resources ethics in marketing communications generation Y integrated curricula millennials pedagogy safety in operations management team building |
| ISBN | 1-63157-287-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Embedding ethics in teaching management / Kemi Ogunyemi -- Module 1. Raise the pillars -- 2. Building ethics as a foundational principle across an integrated undergraduate curriculum / Steven A. Edelson and Karen L. Stock -- 3. Teaching ethics to grown-ups: coherent narratives / Kemi Ogunyemi -- 4. Enabling and embedding the oath project into student learning and ethical career pathways / Roy Smith and Rachel Welton -- 5. Ethics educators in generation Y classrooms / Kemi Ogunyemi -- Module 2. Mind the people -- 6. Socially responsible human resource policies / Jesus Barrena-Martinez, Macarena Lopez-Fernandez, and Pedro Miguel Romero-Fernández -- 7. Team building / Tim London -- 8. An ethical approach to teaching organizational change management / Greg Latemore -- Module 3. The how matters -- 9. Using safety to introduce ethics into operations management courses / Wayne Buck and Jeffrey Schaller -- 10. Ethics in marketing communications: emerging issues in digital media / Ogechi Adeola -- 11. Teaching ethics in business law courses / Keith William Diener -- Chapter summaries -- About the authors -- Index. |
| Altri titoli varianti | Principles and applications. |
| Record Nr. | UNINA-9910798693703321 |
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Ogunyemi Kemi
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Teaching ethics across the management curriculum . Volume II Principles and applications / / Kemi Ogunyemi
| Teaching ethics across the management curriculum . Volume II Principles and applications / / Kemi Ogunyemi |
| Autore | Ogunyemi Kemi |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xi, 234 pages) : illustrations |
| Disciplina | 174.4 |
| Collana | Principles for responsible management education collection |
| Soggetto topico | Business ethics |
| Soggetto non controllato |
adult learning
business ethics business law change management corporate social responsibility developed versus developing country perspectives digital marketing ethical management of human resources ethics in marketing communications generation Y integrated curricula millennials pedagogy safety in operations management team building |
| ISBN | 1-63157-287-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Embedding ethics in teaching management / Kemi Ogunyemi -- Module 1. Raise the pillars -- 2. Building ethics as a foundational principle across an integrated undergraduate curriculum / Steven A. Edelson and Karen L. Stock -- 3. Teaching ethics to grown-ups: coherent narratives / Kemi Ogunyemi -- 4. Enabling and embedding the oath project into student learning and ethical career pathways / Roy Smith and Rachel Welton -- 5. Ethics educators in generation Y classrooms / Kemi Ogunyemi -- Module 2. Mind the people -- 6. Socially responsible human resource policies / Jesus Barrena-Martinez, Macarena Lopez-Fernandez, and Pedro Miguel Romero-Fernández -- 7. Team building / Tim London -- 8. An ethical approach to teaching organizational change management / Greg Latemore -- Module 3. The how matters -- 9. Using safety to introduce ethics into operations management courses / Wayne Buck and Jeffrey Schaller -- 10. Ethics in marketing communications: emerging issues in digital media / Ogechi Adeola -- 11. Teaching ethics in business law courses / Keith William Diener -- Chapter summaries -- About the authors -- Index. |
| Altri titoli varianti | Principles and applications. |
| Record Nr. | UNINA-9910808809103321 |
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Ogunyemi Kemi
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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