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Mobile commerce : how it contrasts, challenges and enhances electronic commerce / / Esther Swilley
| Mobile commerce : how it contrasts, challenges and enhances electronic commerce / / Esther Swilley |
| Autore | Swilley Esther |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xvii, 71 pages) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico | Mobile commerce |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
digital commerce
digital shopping experience electronic commerce mobile commerce omnichannel strategy touchpoint |
| ISBN | 1-60649-845-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is digital commerce? -- 2. Contrasting e-commerce and m-commerce -- 3. What connects the target? -- 4. Touchpoints -- 5. Challenges to digital commerce -- 6. Enhancing digital commerce -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910460682203321 |
Swilley Esther
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mobile commerce : how it contrasts, challenges and enhances electronic commerce / / Esther Swilley
| Mobile commerce : how it contrasts, challenges and enhances electronic commerce / / Esther Swilley |
| Autore | Swilley Esther |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xvii, 71 pages) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico | Mobile commerce |
| Soggetto non controllato |
digital commerce
digital shopping experience electronic commerce mobile commerce omnichannel strategy touchpoint |
| ISBN | 1-60649-845-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is digital commerce? -- 2. Contrasting e-commerce and m-commerce -- 3. What connects the target? -- 4. Touchpoints -- 5. Challenges to digital commerce -- 6. Enhancing digital commerce -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910797733403321 |
|
Swilley Esther
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mobile commerce : how it contrasts, challenges and enhances electronic commerce / / Esther Swilley
| Mobile commerce : how it contrasts, challenges and enhances electronic commerce / / Esther Swilley |
| Autore | Swilley Esther |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xvii, 71 pages) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico | Mobile commerce |
| Soggetto non controllato |
digital commerce
digital shopping experience electronic commerce mobile commerce omnichannel strategy touchpoint |
| ISBN | 1-60649-845-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is digital commerce? -- 2. Contrasting e-commerce and m-commerce -- 3. What connects the target? -- 4. Touchpoints -- 5. Challenges to digital commerce -- 6. Enhancing digital commerce -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910814341103321 |
|
Swilley Esther
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||