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Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry / / Cathy A. Enz, Sheryl E. Kimes, Judy A. Siguaw, Rohit Verma, and Kate Walsh ; edited by Glenn Withiam
| Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry / / Cathy A. Enz, Sheryl E. Kimes, Judy A. Siguaw, Rohit Verma, and Kate Walsh ; edited by Glenn Withiam |
| Autore | Enz Cathy A. <1956-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (x, 200 pages) |
| Disciplina | 647.94068 |
| Collana | Service systems and innovations in business and society collection |
| Soggetto topico |
Hospitality industry - Management
Tourism - Management Technological innovations |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
customer service
food-service concepts hospitality innovation human resources innovation innovation strategy international hotel operation lodging concepts technology innovation |
| ISBN | 1-63157-044-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The nature of innovation -- 2. Improving the customer experience -- 3. Better human resources for improved operations -- 4. Sustainability innovation -- 5. Applying technology for corporate success -- 6. Innovative restaurant concepts -- 7. Lodging concept innovation -- 8. Strategic intermediation -- 9. Achieving success through innovation -- About the authors -- Index. |
| Record Nr. | UNINA-9910466346903321 |
Enz Cathy A. <1956-, >
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry / / Cathy A. Enz [et al.] ; edited by Glenn Withiam
| Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry / / Cathy A. Enz [et al.] ; edited by Glenn Withiam |
| Autore | Enz Cathy A. <1956-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (x, 200 pages) |
| Disciplina | 647.94068 |
| Collana | Service systems and innovations in business and society collection |
| Soggetto topico |
Hospitality industry - Management
Tourism - Management Technological innovations |
| Soggetto non controllato |
customer service
food-service concepts hospitality innovation human resources innovation innovation strategy international hotel operation lodging concepts technology innovation |
| ISBN | 1-63157-044-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The nature of innovation -- 2. Improving the customer experience -- 3. Better human resources for improved operations -- 4. Sustainability innovation -- 5. Applying technology for corporate success -- 6. Innovative restaurant concepts -- 7. Lodging concept innovation -- 8. Strategic intermediation -- 9. Achieving success through innovation -- About the authors -- Index. |
| Record Nr. | UNINA-9910798751703321 |
|
Enz Cathy A. <1956-, >
|
||
| New York : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry / / Cathy A. Enz [et al.] ; edited by Glenn Withiam
| Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry / / Cathy A. Enz [et al.] ; edited by Glenn Withiam |
| Autore | Enz Cathy A. <1956-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (x, 200 pages) |
| Disciplina | 647.94068 |
| Collana | Service systems and innovations in business and society collection |
| Soggetto topico |
Hospitality industry - Management
Tourism - Management Technological innovations |
| Soggetto non controllato |
customer service
food-service concepts hospitality innovation human resources innovation innovation strategy international hotel operation lodging concepts technology innovation |
| ISBN | 1-63157-044-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The nature of innovation -- 2. Improving the customer experience -- 3. Better human resources for improved operations -- 4. Sustainability innovation -- 5. Applying technology for corporate success -- 6. Innovative restaurant concepts -- 7. Lodging concept innovation -- 8. Strategic intermediation -- 9. Achieving success through innovation -- About the authors -- Index. |
| Record Nr. | UNINA-9910828389703321 |
|
Enz Cathy A. <1956-, >
|
||
| New York : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo
| Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo |
| Autore | Humphrey William F. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | [ix], 88 páginas : ilustraciones ; ; 23 cm |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Social media Online social networks in business |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Branding
brand community customer service Foursquare Snapchat social media |
| ISBN | 9781606499405 (paperback) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910465864703321 |
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Humphrey William F.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo
| Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo |
| Autore | Humphrey William F. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | [ix], 88 páginas : ilustraciones ; ; 23 cm |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Social media Online social networks in business |
| Soggetto non controllato |
Branding
brand community customer service Foursquare Snapchat social media |
| ISBN | 1-60649-941-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910798172203321 |
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Humphrey William F.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo
| Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo |
| Autore | Humphrey William F. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | [ix], 88 páginas : ilustraciones ; ; 23 cm |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Social media Online social networks in business |
| Soggetto non controllato |
Branding
brand community customer service Foursquare Snapchat social media |
| ISBN | 1-60649-941-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910811173603321 |
|
Humphrey William F.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini
| A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini |
| Autore | Parravicini Massimo |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (254 p.) |
| Disciplina | 658.81 |
| Collana | Selling and sales force management collection |
| Soggetto topico | Sales management |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Sales management
route to market sales strategy key performance indicators sales organization sales processes customer business planning sales and operations planning order to cash distributive strategy sales channels account management trade terms trade marketing category management shopper marketing field marketing sales operations customer service |
| ISBN | 1-63157-259-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Trade structure and route to market -- 2. The sales strategy -- 3. The performance indicators for sales management -- 4. Organizational roles and responsibilities -- 5. Organization models, recruitment, and incentives -- 6. The business planning process -- 7. The order to cash process -- 8. The sales and operations planning process -- 9. The challenges of sales management -- References -- Index. |
| Record Nr. | UNINA-9910461374003321 |
|
Parravicini Massimo
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini
| A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini |
| Autore | Parravicini Massimo |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (254 p.) |
| Disciplina | 658.81 |
| Collana | Selling and sales force management collection |
| Soggetto topico | Sales management |
| Soggetto non controllato |
Sales management
route to market sales strategy key performance indicators sales organization sales processes customer business planning sales and operations planning order to cash distributive strategy sales channels account management trade terms trade marketing category management shopper marketing field marketing sales operations customer service |
| ISBN | 1-63157-259-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Trade structure and route to market -- 2. The sales strategy -- 3. The performance indicators for sales management -- 4. Organizational roles and responsibilities -- 5. Organization models, recruitment, and incentives -- 6. The business planning process -- 7. The order to cash process -- 8. The sales and operations planning process -- 9. The challenges of sales management -- References -- Index. |
| Record Nr. | UNINA-9910797588803321 |
|
Parravicini Massimo
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini
| A guide to sales management : a practitioner's view of trade sales organizations / / Massimo Parravicini |
| Autore | Parravicini Massimo |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (254 p.) |
| Disciplina | 658.81 |
| Collana | Selling and sales force management collection |
| Soggetto topico | Sales management |
| Soggetto non controllato |
Sales management
route to market sales strategy key performance indicators sales organization sales processes customer business planning sales and operations planning order to cash distributive strategy sales channels account management trade terms trade marketing category management shopper marketing field marketing sales operations customer service |
| ISBN | 1-63157-259-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Trade structure and route to market -- 2. The sales strategy -- 3. The performance indicators for sales management -- 4. Organizational roles and responsibilities -- 5. Organization models, recruitment, and incentives -- 6. The business planning process -- 7. The order to cash process -- 8. The sales and operations planning process -- 9. The challenges of sales management -- References -- Index. |
| Record Nr. | UNINA-9910823783903321 |
|
Parravicini Massimo
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Surprise! : The secret to customer loyalty in the service sector / / Vincent P. Magnini
| Surprise! : The secret to customer loyalty in the service sector / / Vincent P. Magnini |
| Autore | Magnini Vincent P. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (138 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Service industries - Customer services
Customer relations Surprise |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
customer delight
customer service customer surprise services marketing |
| ISBN | 1-63157-103-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Your customers are usually not paying attention -- 1. Information overload -- 2. Script deviation -- Part II. Surprise! -- 3. Stories from the hotel sector -- 4. Surprises in many forms -- 5. Novel surprise ideas -- Part III. Generating surprise ideas: an employee's perspective -- 6. Employees' motivation to surprise -- 7. Employees' ability to surprise -- 8. Expertise awareness in organizational relationships -- 9. Expertise access in organizational relationships -- Part IV. Generating surprise ideas: a customer's perspective -- 10. Rapport building with your customers -- 11. Feedback from your customers -- 12. Scanning the business environment for surprise ideas -- Final thought: 3 + 4 = 9 or 10 -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910463957603321 |
|
Magnini Vincent P.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
