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Dynamic customer strategy : today's CRM / / John F. Tanner, Jr
| Dynamic customer strategy : today's CRM / / John F. Tanner, Jr |
| Autore | Tanner John F. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico | Customer relations - Management |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
big data
customer relationship management customer strategy omnichannel marketing multichannel marketing shopper journey path to purchase attribution modeling dynamic customer strategy integrated marketing management marketing automation |
| ISBN | 1-60649-697-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910453416903321 |
Tanner John F.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar
| Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar |
| Autore | Malhotra Naresh K. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xii, 162 pages) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico | Relationship marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
B2B relationships
B2C relationships customer lifetime value customer loyalty customer relationship management customer satisfaction electronic relationship marketing internal marketing loyalty and rewards programs mindful relationship marketing relationship marketing value cocreation |
| ISBN | 1-63157-434-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. What is relationship marketing? -- 3. B2B relationship marketing -- 4. B2C relationship marketing -- 5. Internal relationship marketing -- 6. Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship marketing -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910465346003321 |
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Malhotra Naresh K.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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