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Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein
| Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein |
| Autore | Lowenstein Michael W. <1942-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations
Relationship marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
marketing
customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships |
| ISBN | 1-60649-897-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910453452103321 |
Lowenstein Michael W. <1942-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein
| Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein |
| Autore | Lowenstein Michael W. <1942-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations
Relationship marketing |
| Soggetto non controllato |
marketing
customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships |
| ISBN | 1-60649-897-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910790990503321 |
|
Lowenstein Michael W. <1942-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein
| Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein |
| Autore | Lowenstein Michael W. <1942-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations
Relationship marketing |
| Soggetto non controllato |
marketing
customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships |
| ISBN | 1-60649-897-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910813618403321 |
|
Lowenstein Michael W. <1942-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Service excellence : creating customer experiences that build relationships / / Ruth N. Bolton
| Service excellence : creating customer experiences that build relationships / / Ruth N. Bolton |
| Autore | Bolton Ruth N (Ruth Nancy) |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 recurso en línea (vi, 204 páginas) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico | Customer services |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
big data
business analytics cocreation customer equity customer experience customer journey customer lifetime value customer retention design digital media innovation loyalty relationship satisfaction service |
| ISBN | 1-63157-372-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A service-centered view of the customer experience -- 2. New challenges: technology and new media -- 3. Customer participation and its implications for managing demand and supply -- 4. The building blocks of the customer experience -- 5. Managing customer relationships to achieve growth and profitability -- 6. Customer-focused innovation -- 7. Service design and multichannel management -- 8. Managing partners, people, and physical evidence -- 9. Globalization: learning to tailor the customer experience to new markets -- References -- Index. |
| Record Nr. | UNINA-9910465347903321 |
|
Bolton Ruth N (Ruth Nancy)
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Service excellence : creating customer experiences that build relationships / / Ruth N. Bolton
| Service excellence : creating customer experiences that build relationships / / Ruth N. Bolton |
| Autore | Bolton Ruth N (Ruth Nancy) |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 recurso en línea (vi, 204 páginas) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico | Customer services |
| Soggetto non controllato |
big data
business analytics cocreation customer equity customer experience customer journey customer lifetime value customer retention design digital media innovation loyalty relationship satisfaction service |
| ISBN | 1-63157-372-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A service-centered view of the customer experience -- 2. New challenges: technology and new media -- 3. Customer participation and its implications for managing demand and supply -- 4. The building blocks of the customer experience -- 5. Managing customer relationships to achieve growth and profitability -- 6. Customer-focused innovation -- 7. Service design and multichannel management -- 8. Managing partners, people, and physical evidence -- 9. Globalization: learning to tailor the customer experience to new markets -- References -- Index. |
| Record Nr. | UNINA-9910798112303321 |
|
Bolton Ruth N (Ruth Nancy)
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Service excellence : creating customer experiences that build relationships / / Ruth N. Bolton
| Service excellence : creating customer experiences that build relationships / / Ruth N. Bolton |
| Autore | Bolton Ruth N (Ruth Nancy) |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 recurso en línea (vi, 204 páginas) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico | Customer services |
| Soggetto non controllato |
big data
business analytics cocreation customer equity customer experience customer journey customer lifetime value customer retention design digital media innovation loyalty relationship satisfaction service |
| ISBN | 1-63157-372-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A service-centered view of the customer experience -- 2. New challenges: technology and new media -- 3. Customer participation and its implications for managing demand and supply -- 4. The building blocks of the customer experience -- 5. Managing customer relationships to achieve growth and profitability -- 6. Customer-focused innovation -- 7. Service design and multichannel management -- 8. Managing partners, people, and physical evidence -- 9. Globalization: learning to tailor the customer experience to new markets -- References -- Index. |
| Record Nr. | UNINA-9910821511503321 |
|
Bolton Ruth N (Ruth Nancy)
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||