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Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein
| Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein |
| Autore | Lowenstein Michael W. <1942-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations
Relationship marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
marketing
customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships |
| ISBN | 1-60649-897-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910453452103321 |
Lowenstein Michael W. <1942-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein
| Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein |
| Autore | Lowenstein Michael W. <1942-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations
Relationship marketing |
| Soggetto non controllato |
marketing
customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships |
| ISBN | 1-60649-897-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910790990503321 |
|
Lowenstein Michael W. <1942-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein
| Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein |
| Autore | Lowenstein Michael W. <1942-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations
Relationship marketing |
| Soggetto non controllato |
marketing
customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships |
| ISBN | 1-60649-897-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910813618403321 |
|
Lowenstein Michael W. <1942-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Profiting from services and solutions : what product-centric firms need to know / / Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas
| Profiting from services and solutions : what product-centric firms need to know / / Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas |
| Autore | Zeithaml Valarie A. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (134 p.) |
| Disciplina | 658.575 |
| Collana | Service systems and innovations in business and society collection |
| Soggetto topico |
Service industries
Manufacturing industries Production management New products |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
solutions
solutions marketing servitization service- oriented service transition service strategies service scorecard service marketing service leadership service innovation service infusion service design service continuum service-centered product-service systems organizational culture integrated solutions integrated product services growth through service customization customer centricity collaboration classification of services change management business-to-business |
| ISBN | 1-60649-749-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: transitioning from products to services and solutions -- The service infusion continuum -- Company configuration for services and solutions -- Capabilities: skills, training, and technology -- Customization: balancing uniqueness with operational realities -- Collaboration with customers: engaging customers in service and solution design, development, and challenges to offering new services and solutions -- Conclusion: cultivating a service and solution -- Appendix 1. Research approach, resources, and methodology -- Appendix 2. Company interview guide -- About the authors -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910464297003321 |
|
Zeithaml Valarie A.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Profiting from services and solutions : what product-centric firms need to know / / Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas
| Profiting from services and solutions : what product-centric firms need to know / / Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas |
| Autore | Zeithaml Valarie A. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (134 p.) |
| Disciplina | 658.575 |
| Collana | Service systems and innovations in business and society collection |
| Soggetto topico |
Service industries
Manufacturing industries Production management New products |
| Soggetto non controllato |
solutions
solutions marketing servitization service- oriented service transition service strategies service scorecard service marketing service leadership service innovation service infusion service design service continuum service-centered product-service systems organizational culture integrated solutions integrated product services growth through service customization customer centricity collaboration classification of services change management business-to-business |
| ISBN | 1-60649-749-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: transitioning from products to services and solutions -- The service infusion continuum -- Company configuration for services and solutions -- Capabilities: skills, training, and technology -- Customization: balancing uniqueness with operational realities -- Collaboration with customers: engaging customers in service and solution design, development, and challenges to offering new services and solutions -- Conclusion: cultivating a service and solution -- Appendix 1. Research approach, resources, and methodology -- Appendix 2. Company interview guide -- About the authors -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910789306403321 |
|
Zeithaml Valarie A.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Profiting from services and solutions : what product-centric firms need to know / / Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas
| Profiting from services and solutions : what product-centric firms need to know / / Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas |
| Autore | Zeithaml Valarie A. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (134 p.) |
| Disciplina | 658.575 |
| Collana | Service systems and innovations in business and society collection |
| Soggetto topico |
Service industries
Manufacturing industries Production management New products |
| Soggetto non controllato |
solutions
solutions marketing servitization service- oriented service transition service strategies service scorecard service marketing service leadership service innovation service infusion service design service continuum service-centered product-service systems organizational culture integrated solutions integrated product services growth through service customization customer centricity collaboration classification of services change management business-to-business |
| ISBN | 1-60649-749-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: transitioning from products to services and solutions -- The service infusion continuum -- Company configuration for services and solutions -- Capabilities: skills, training, and technology -- Customization: balancing uniqueness with operational realities -- Collaboration with customers: engaging customers in service and solution design, development, and challenges to offering new services and solutions -- Conclusion: cultivating a service and solution -- Appendix 1. Research approach, resources, and methodology -- Appendix 2. Company interview guide -- About the authors -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910821696903321 |
|
Zeithaml Valarie A.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||