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Innholdsmarkedsføring [[electronic resource] ] : konsept, forretningsmodeller, juss, etikk og praksis / / Jens Barland (red.), Tor Bang, Arne Krokan, Monica Viken
| Innholdsmarkedsføring [[electronic resource] ] : konsept, forretningsmodeller, juss, etikk og praksis / / Jens Barland (red.), Tor Bang, Arne Krokan, Monica Viken |
| Autore | Bang Tor |
| Pubbl/distr/stampa | Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing), 2016 |
| Descrizione fisica | 1 online resource (248 pages) : 1 illustration (colour); digital, PDF file(s) |
| Soggetto topico |
Marketing - Moral and ethical aspects - Norway
Marketing - Law and legislation Mass media - Marketing Digital communications - Law and legislation Digital communications - Moral and ethical aspects |
| Soggetto non controllato |
media
journalism marketing content marketing |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | nor |
| Record Nr. | UNINA-9910563157903321 |
Bang Tor
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| Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing), 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910459808603321 |
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Barry Jim.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910787494203321 |
|
Barry Jim.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social content marketing for entrepreneurs / / Jim Barry
| Social content marketing for entrepreneurs / / Jim Barry |
| Autore | Barry Jim. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 659.144 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet advertising
Online social networks |
| Soggetto non controllato |
Inbound marketing
content marketing social media marketing blogging online marketing social networking thought leadership search engine marketing |
| ISBN | 1-63157-213-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. |
| Record Nr. | UNINA-9910811979403321 |
|
Barry Jim.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||