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A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
| A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra |
| Autore | Garris Molly |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Cell phone advertising
Internet marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
analytics
apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging |
| ISBN |
1-78684-340-4
1-60649-841-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. |
| Record Nr. | UNINA-9910459813803321 |
Garris Molly
|
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
| A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra |
| Autore | Garris Molly |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Cell phone advertising
Internet marketing |
| Soggetto non controllato |
analytics
apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging |
| ISBN |
1-78684-340-4
1-60649-841-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. |
| Record Nr. | UNINA-9910787494003321 |
|
Garris Molly
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
| A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra |
| Autore | Garris Molly |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Cell phone advertising
Internet marketing |
| Soggetto non controllato |
analytics
apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging |
| ISBN |
1-78684-340-4
1-60649-841-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. |
| Record Nr. | UNINA-9910818460803321 |
|
Garris Molly
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer Loyalty and Brand Management
| Customer Loyalty and Brand Management |
| Autore | Rubio Natalia |
| Pubbl/distr/stampa | MDPI - Multidisciplinary Digital Publishing Institute, 2019 |
| Descrizione fisica | 1 electronic resource (122 p.) |
| Soggetto non controllato |
trust
online booking purchases shopping time engagement local food website quality value chain shopping frequency bibliometric analysis retail PLS-SEM structural equation modeling (SEM) mapping study attachment consumer engagement customer loyalty e-commerce brand love shopping experience brand consumer purchase intentions transaction costs website brand equity financial performance behavioural e-loyalty commitment satisfaction re-purchase intentions earnings unlisted firms revisit intentions B2C tourism online customer |
| ISBN | 3-03921-336-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910367758403321 |
|
Rubio Natalia
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| MDPI - Multidisciplinary Digital Publishing Institute, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein
| Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein |
| Autore | Lowenstein Michael W. <1942-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations
Relationship marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
marketing
customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships |
| ISBN | 1-60649-897-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910453452103321 |
|
Lowenstein Michael W. <1942-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein
| Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein |
| Autore | Lowenstein Michael W. <1942-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations
Relationship marketing |
| Soggetto non controllato |
marketing
customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships |
| ISBN | 1-60649-897-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910790990503321 |
|
Lowenstein Michael W. <1942-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein
| Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / / Michael W. Lowenstein |
| Autore | Lowenstein Michael W. <1942-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 658.812 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Customer relations
Relationship marketing |
| Soggetto non controllato |
marketing
customer loyalty customer centricity customer experience employee loyalty employee ambassadorship performance metrics communication corporate image and reputation customer data big data chief customer officer word-of-mouth trust brand loyalty program customer complaints advertising social media leadership relationships |
| ISBN | 1-60649-897-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910813618403321 |
|
Lowenstein Michael W. <1942-, >
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||