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The inscrutable shopper [[electronic resource] ] : consumer resistance in retail / / Stella Minahan, Sean Sands, Carla Ferraro
| The inscrutable shopper [[electronic resource] ] : consumer resistance in retail / / Stella Minahan, Sean Sands, Carla Ferraro |
| Autore | Minahan Stella |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
| Descrizione fisica | 1 online resource (164 p.) |
| Disciplina | 658.8342 |
| Altri autori (Persone) |
SandsSean
FerraroCarla |
| Collana | Consumer behavior collection |
| Soggetto topico |
Consumer behavior
Consumption (Economics) Marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Consumer resistance
anticonsumption retail strategy consumer behavior environmentalism green consumer consumer boycotts |
| ISBN |
1-78268-109-4
1-283-89273-1 1-60649-172-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index. |
| Record Nr. | UNINA-9910462140603321 |
Minahan Stella
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The inscrutable shopper [[electronic resource] ] : consumer resistance in retail / / Stella Minahan, Sean Sands, Carla Ferraro
| The inscrutable shopper [[electronic resource] ] : consumer resistance in retail / / Stella Minahan, Sean Sands, Carla Ferraro |
| Autore | Minahan Stella |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
| Descrizione fisica | 1 online resource (164 p.) |
| Disciplina | 658.8342 |
| Altri autori (Persone) |
SandsSean
FerraroCarla |
| Collana | Consumer behavior collection |
| Soggetto topico |
Consumer behavior
Consumption (Economics) Marketing |
| Soggetto non controllato |
Consumer resistance
anticonsumption retail strategy consumer behavior environmentalism green consumer consumer boycotts |
| ISBN |
1-78268-109-4
1-283-89273-1 1-60649-172-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Part I. Retailing and the consumer -- 1. A brief history of the consumer society -- 2. A brief history of shopping -- 3. The inscrutable shopper -- Part II. Elements of consumer resistance -- 4. A model of consumer resistance -- 5. Responses: mainstream and fringe -- Part III. The strategic retailer -- 6. Implications for retailers -- 7. Responsible retailing -- 8. Best practice considerations -- 9. Conclusion -- Notes -- References -- Recommended reading -- Index. |
| Record Nr. | UNINA-9910790168103321 |
|
Minahan Stella
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||