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Anti-Americanism [[electronic resource] /] / edited by Andrew Ross and Kristin Ross
| Anti-Americanism [[electronic resource] /] / edited by Andrew Ross and Kristin Ross |
| Pubbl/distr/stampa | New York ; ; London : , : New York University Press, , [2004] |
| Descrizione fisica | 1 online resource (350 p.) |
| Disciplina | 327.73 |
| Altri autori (Persone) |
RossKristin
RossAndrew <1956-> |
| Soggetto topico | Anti-Americanism |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
US
animosity group past present scholars stellar towards unravel worlds |
| ISBN |
0-8147-7718-X
0-8147-6909-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | I. Latin America. The narcissism of violent differences / Greg Grandin -- Back yard with views / Mary Louise Pratt -- The 3:10 to Yuma / Ana Maria Dopico -- U.S. prepotencia : Latin Americans respond / George Yúdice -- II. The Middle East. American power and anti-Americanism in the Middle East / Timothy Mitchell -- A conversation with Rashid Khalidi / Ella Shohat -- III. Europe. Anti-Americanization in Germany / Mary Nolan -- The French declaration of independence / Kristin Ross -- The dogs of war : myths of British anti-Americanism / Patrick Deer -- The beekeeper, the icon painter, family and friends : "November 17" and the end of Greek history / Vangelis Calotychos -- IV. East Asia. An "etiquette of anti-Americanism" : being Japanese in the American imperium / Harry Harootunian -- Desires for North Korea / Hyun Ok Park -- China's repressed returns / Rebecca Karl -- "We threaten the world" : U.S. foreign policy through an Asian lens / Moss Roberts -- The United States. Hating Amerika : anti-Americanism and the American left / Linda Gordon -- The domestic front / Andrew Ross -- Vigilante Americanism / Jack Tchen. |
| Record Nr. | UNISA-996571867203316 |
| New York ; ; London : , : New York University Press, , [2004] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince
| Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 658.8342 |
| Altri autori (Persone) | PrinceMelvin |
| Collana | Consumer behavior collection |
| Soggetto topico |
Consumer behavior
Cosmopolitanism Market segmentation Globalization |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
acculturation
animosity beliefs consumers cosmopolitan culture consumption customs ethnocentrism globalization social identity international locals materialism national identity purchase behavior relationship marketing market segmentation tastes values xenocentrism |
| ISBN |
1-283-89500-5
1-60649-365-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910462557803321 |
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince
| Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 658.8342 |
| Altri autori (Persone) | PrinceMelvin |
| Collana | Consumer behavior collection |
| Soggetto topico |
Consumer behavior
Cosmopolitanism Market segmentation Globalization |
| Soggetto non controllato |
acculturation
animosity beliefs consumers cosmopolitan culture consumption customs ethnocentrism globalization social identity international locals materialism national identity purchase behavior relationship marketing market segmentation tastes values xenocentrism |
| ISBN |
1-283-89500-5
1-60649-365-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910785733803321 |
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||