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#Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz
| #Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz |
| Autore | Wood Natalie T. <1970-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xii, 238 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Viral marketing
Word-of-mouth advertising |
| Soggetto non controllato |
Brand Advocates
Brand Ambassadors Brand Endorsers Consumer Reviews eWOM Google+ Influencers Social Influence Social Media Marketing Social Media Policy Social Media Regulations sWOM Viral Marketing WOMM Word of mouth marketing YouTube |
| ISBN | 1-63157-442-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index. |
| Record Nr. | UNINA-9910164036403321 |
Wood Natalie T. <1970-, >
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Passages: Migrant Youth 2.0 : Migrant Youth 2.0 / / Koen Leurs
| Digital Passages: Migrant Youth 2.0 : Migrant Youth 2.0 / / Koen Leurs |
| Autore | Leurs Koen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Amsterdam University Press, 2015 |
| Descrizione fisica | 1 online resource (319 pages) : illustrations |
| Disciplina | 305.8 |
| Collana | MediaMatters |
| Soggetto topico |
Mass media - Netherlands
Ethnic mass media Digital media - Social aspects - Netherlands |
| Soggetto non controllato |
youth culture
transnationalism internet diaspora gender Dutch language Hyves Islam Moroccan-Dutch Morocco MSN Netherlands YouTube |
| ISBN | 90-485-2304-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Table of Contents -- List of figures -- List of tables -- List of diagrams -- Acknowledgements -- Introduction -- 1. Methodological trajectory -- 2. Voices from the margins on Internet forums -- 3. Expanding socio-cultural parameters of action using Instant messaging -- 4. Selfies and hypertextual selves on social networking sites -- 5. Affective geographies on YouTube -- Conclusions -- Bibliography -- Appendix 1: Meet the informants -- Index |
| Record Nr. | UNINA-9910131439003321 |
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Leurs Koen
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| Amsterdam University Press, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Passages: Migrant Youth 2.0 : Migrant Youth 2.0 / / Koen Leurs
| Digital Passages: Migrant Youth 2.0 : Migrant Youth 2.0 / / Koen Leurs |
| Autore | Leurs Koen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Amsterdam University Press, 2015 |
| Descrizione fisica | 1 online resource (319 pages) : illustrations |
| Disciplina | 305.8 |
| Collana | MediaMatters |
| Soggetto topico |
Mass media - Netherlands
Ethnic mass media Digital media - Social aspects - Netherlands |
| Soggetto non controllato |
youth culture
transnationalism internet diaspora gender Dutch language Hyves Islam Moroccan-Dutch Morocco MSN Netherlands YouTube |
| ISBN | 90-485-2304-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Table of Contents -- List of figures -- List of tables -- List of diagrams -- Acknowledgements -- Introduction -- 1. Methodological trajectory -- 2. Voices from the margins on Internet forums -- 3. Expanding socio-cultural parameters of action using Instant messaging -- 4. Selfies and hypertextual selves on social networking sites -- 5. Affective geographies on YouTube -- Conclusions -- Bibliography -- Appendix 1: Meet the informants -- Index |
| Record Nr. | UNISA-996379047703316 |
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Leurs Koen
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| Amsterdam University Press, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Digital Twins in Industry
| Digital Twins in Industry |
| Autore | Nee A.Y.C |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 electronic resource (226 p.) |
| Soggetto topico | Technology: general issues |
| Soggetto non controllato |
digital twin
manufacturing tolerancing geometry assurance digital thread virtual reality augmented reality 360 modules YouTube online App construction building digital pedagogy role play e-learning risk management internet of things interoperability standardization engine block industrial process steady state simulation directed graph piping and instrumentation diagram Balas® ergonomics production process Digital Twin digital twins crane machine design integration maintenance operation API open source framework shipyard industry 4.0 digital-twin gerotor pump hydraulic-systems simulation computer-aided design safety smart operator smart manufacturing Industry 4.0 digital twins (DTs) Internet of Things (IoT) sustainability requirements sustainable development product design |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557393303321 |
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Nee A.Y.C
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Exploring the Role of Social Media in Health Promotion
| Exploring the Role of Social Media in Health Promotion |
| Autore | Stellefson Michael |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
| Descrizione fisica | 1 electronic resource (178 p.) |
| Soggetto topico |
Humanities
Social interaction |
| Soggetto non controllato |
social media-based health management systems
theory of planned behavior openness to new experience sustained health engagement physical literacy activity social media online resource Internet HONcode YouTube COPD online community self-management social support healthy consumption purchase intention trust emotional support expectation confirmation privacy concern consumer health informatics natural language processing (NLP) online support groups autism micro-video Provincial Health Committee healthcare Tik Tok China online social support social identity communication theory of identity rural health chronic obstructive pulmonary disease excessive drinking natural language processing American Communities Project health education health promotion ethics wearable technology drive for thinness health-oriented websites neuroticism web content internalization |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557123103321 |
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Stellefson Michael
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Future Intelligent Systems and Networks 2019
| Future Intelligent Systems and Networks 2019 |
| Autore | de Pablos Heredero Carmen |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 electronic resource (100 p.) |
| Soggetto topico | Film, TV & radio |
| Soggetto non controllato |
polymediation
YouTube YouTubers audio-visual genre SocialBlade elRubius features prediction sentiment analysis LSTM open data open innovation literature review authors journals knowledge areas methodological characteristics tax fraud neural networks intelligent systems and networks personal income tax prediction football clubs webs digital communication marketing engagement digital transformation innovation in communication models, prediction |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557784003321 |
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de Pablos Heredero Carmen
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Research, Literacy, and Communication Education: New Challenges Facing Disinformation
| Research, Literacy, and Communication Education: New Challenges Facing Disinformation |
| Autore | Puebla-Martínez Belén |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 electronic resource (272 p.) |
| Soggetto topico |
Research & information: general
Relacions amb els clients - Direcció i administració |
| Soggetto non controllato |
digital literacy
COVID-19 generation Z students lockdown higher education communication demonization hate speech arab world Islamophobia social media fake news young adults Spain post-trust disinformation trust media credibility gatekeepers management communication strategic communication public relations journalism sport press Marca As Mundo Deportivo sport rumor signing transfer Real Madrid Barcelona journalistic rumor fashion marketing fashion brands content analysis branded content engagement social networks political bias left–right dimension misinformation media consumption Generation Z young people media literacy science education human evolution communication media Spanish media science communication knowledge didactic video storytelling digital media YouTube virtual learning digital marketing innovation high education information hoaxes citizen perceptions social media and new challenges fact checkers fact-checking agency the United Kingdom fact-checking services business model business key elements responsibility in young people in Spain credibility social effects communication solutions educational influencers new audiences transmedia production descriptive analysis methodology online community questionnaires vulnerability |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Research, Literacy, and Communication Education |
| Record Nr. | UNINA-9910557681003321 |
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Puebla-Martínez Belén
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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