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#Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz
| #Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz |
| Autore | Wood Natalie T. <1970-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xii, 238 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Viral marketing
Word-of-mouth advertising |
| Soggetto non controllato |
Brand Advocates
Brand Ambassadors Brand Endorsers Consumer Reviews eWOM Google+ Influencers Social Influence Social Media Marketing Social Media Policy Social Media Regulations sWOM Viral Marketing WOMM Word of mouth marketing YouTube |
| ISBN | 1-63157-442-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index. |
| Record Nr. | UNINA-9910164036403321 |
Wood Natalie T. <1970-, >
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Passages: Migrant Youth 2.0 : Migrant Youth 2.0 / / Koen Leurs
| Digital Passages: Migrant Youth 2.0 : Migrant Youth 2.0 / / Koen Leurs |
| Autore | Leurs Koen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Amsterdam University Press, 2015 |
| Descrizione fisica | 1 online resource (319 pages) : illustrations |
| Disciplina | 305.8 |
| Collana | MediaMatters |
| Soggetto topico |
Mass media - Netherlands
Ethnic mass media Digital media - Social aspects - Netherlands |
| Soggetto non controllato |
youth culture
transnationalism internet diaspora gender Dutch language Hyves Islam Moroccan-Dutch Morocco MSN Netherlands YouTube |
| ISBN | 90-485-2304-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Table of Contents -- List of figures -- List of tables -- List of diagrams -- Acknowledgements -- Introduction -- 1. Methodological trajectory -- 2. Voices from the margins on Internet forums -- 3. Expanding socio-cultural parameters of action using Instant messaging -- 4. Selfies and hypertextual selves on social networking sites -- 5. Affective geographies on YouTube -- Conclusions -- Bibliography -- Appendix 1: Meet the informants -- Index |
| Record Nr. | UNISA-996379047703316 |
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Leurs Koen
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| Amsterdam University Press, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Digital Twins in Industry
| Digital Twins in Industry |
| Autore | Nee A.Y.C |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 online resource (226 p.) |
| Soggetto topico | Technology: general issues |
| Soggetto non controllato |
360 modules
API augmented reality Balas® building computer-aided design construction crane digital pedagogy digital thread digital twin Digital Twin digital twins digital twins (DTs) digital-twin directed graph e-learning engine block ergonomics framework geometry assurance gerotor pump hydraulic-systems industrial process industry 4.0 Industry 4.0 integration internet of things Internet of Things (IoT) interoperability machine design maintenance manufacturing n/a online App open source operation piping and instrumentation diagram product design production process risk management role play safety shipyard simulation smart manufacturing smart operator standardization steady state simulation sustainability requirements sustainable development tolerancing virtual reality YouTube |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557393303321 |
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Nee A.Y.C
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Exploring the Role of Social Media in Health Promotion
| Exploring the Role of Social Media in Health Promotion |
| Autore | Stellefson Michael |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
| Descrizione fisica | 1 online resource (178 p.) |
| Soggetto topico |
Humanities
Social interaction |
| Soggetto non controllato |
activity
American Communities Project autism China chronic obstructive pulmonary disease communication theory of identity consumer health informatics COPD drive for thinness emotional support ethics excessive drinking expectation confirmation health education health promotion health-oriented websites healthcare healthy consumption HONcode Internet micro-video n/a natural language processing natural language processing (NLP) neuroticism online community online resource online social support online support groups openness to new experience physical literacy privacy concern Provincial Health Committee purchase intention rural health self-management social identity social media social media-based health management systems social support sustained health engagement theory of planned behavior Tik Tok trust wearable technology web content internalization YouTube |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557123103321 |
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Stellefson Michael
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Future Intelligent Systems and Networks 2019
| Future Intelligent Systems and Networks 2019 |
| Autore | de Pablos Heredero Carmen |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 online resource (100 p.) |
| Soggetto topico |
Films, cinema
Television |
| Soggetto non controllato |
audio-visual genre
authors clubs digital communication digital transformation elRubius engagement features prediction football innovation in communication models, prediction intelligent systems and networks journals knowledge areas literature review LSTM marketing methodological characteristics neural networks open data open innovation personal income tax polymediation prediction sentiment analysis SocialBlade tax fraud webs YouTube YouTubers |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557784003321 |
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de Pablos Heredero Carmen
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Research, Literacy, and Communication Education: New Challenges Facing Disinformation
| Research, Literacy, and Communication Education: New Challenges Facing Disinformation |
| Autore | Puebla-Martínez Belén |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 online resource (272 p.) |
| Soggetto topico | Research and information: general |
| Soggetto non controllato |
arab world
As Barcelona branded content business key elements business model citizen perceptions communication communication media communication solutions consumption content analysis COVID-19 credibility customer relationship management demonization descriptive analysis didactic video digital literacy digital marketing digital media disinformation educational influencers engagement fact checkers fact-checking agency fact-checking services fake news fashion brands fashion marketing gatekeepers generation Z Generation Z hate speech high education higher education hoaxes human evolution information innovation Islamophobia journalism journalistic rumor knowledge left-right dimension lockdown management communication Marca media media credibility media literacy methodology misinformation Mundo Deportivo new audiences online community political bias post-trust public relations questionnaires Real Madrid responsibility in young people in Spain rumor science communication science education signing social effects social media social media and new challenges social networks Spain Spanish media sport sport press storytelling strategic communication students the United Kingdom transfer transmedia production trust virtual learning vulnerability young adults young people YouTube |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Research, Literacy, and Communication Education |
| Record Nr. | UNINA-9910557681003321 |
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Puebla-Martínez Belén
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Verschwörungstheorien Im Videoformat : Multimodale Kommunikationsmuster in Deutschsprachigen YouTube-Videos Zur COVID-19-Pandemie
| Verschwörungstheorien Im Videoformat : Multimodale Kommunikationsmuster in Deutschsprachigen YouTube-Videos Zur COVID-19-Pandemie |
| Autore | Christ Katharina |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Berlin/Boston : , : Walter de Gruyter GmbH, , 2025 |
| Descrizione fisica | 1 online resource (282 pages) |
| Collana | Pathways to Multimodality Series |
| Soggetto topico | LANGUAGE ARTS & DISCIPLINES / Linguistics / General |
| Soggetto non controllato |
Conspiracy theory
YouTube multimodality video |
| ISBN |
9783111608938
311160893X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Open-Access-Transformation in der Linguistik -- Danke -- Inhalt -- 1 Verschwörungstheorien im Videoformat -- 2 Definition, Charakteristika und Kontexte von Verschwörungstheorien -- 3 Wissenschaftlicher Forschungsstand zu Verschwörungstheorien -- 4 Synopse -- 5 Methodologie -- 6 Ergebnisse der Videoanalyse -- 7 Zusammenfassung und Fazit -- Literatur- und Quellenverzeichnis -- Glossar -- Index -- Nachbemerkungen |
| Record Nr. | UNINA-9911011319203321 |
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Christ Katharina
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| Berlin/Boston : , : Walter de Gruyter GmbH, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Verschwörungstheorien Im Videoformat : Multimodale Kommunikationsmuster in Deutschsprachigen YouTube-Videos Zur COVID-19-Pandemie
| Verschwörungstheorien Im Videoformat : Multimodale Kommunikationsmuster in Deutschsprachigen YouTube-Videos Zur COVID-19-Pandemie |
| Autore | Christ Katharina |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Berlin/Boston : , : Walter de Gruyter GmbH, , 2025 |
| Descrizione fisica | 1 online resource (282 pages) |
| Collana | Pathways to Multimodality Series |
| Soggetto topico | LANGUAGE ARTS & DISCIPLINES / Linguistics / General |
| Soggetto non controllato |
Conspiracy theory
YouTube multimodality video |
| ISBN |
9783111608938
311160893X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Open-Access-Transformation in der Linguistik -- Danke -- Inhalt -- 1 Verschwörungstheorien im Videoformat -- 2 Definition, Charakteristika und Kontexte von Verschwörungstheorien -- 3 Wissenschaftlicher Forschungsstand zu Verschwörungstheorien -- 4 Synopse -- 5 Methodologie -- 6 Ergebnisse der Videoanalyse -- 7 Zusammenfassung und Fazit -- Literatur- und Quellenverzeichnis -- Glossar -- Index -- Nachbemerkungen |
| Record Nr. | UNISA-996647829303316 |
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Christ Katharina
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| Berlin/Boston : , : Walter de Gruyter GmbH, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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YouTube vs. GEMA : Musik und Urheberrecht im digitalen Kapitalismus
| YouTube vs. GEMA : Musik und Urheberrecht im digitalen Kapitalismus |
| Autore | Stade Philip |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Marburg, : Büchner-Verlag, 2021 |
| Descrizione fisica | 1 online resource (377 pages) |
| Soggetto topico |
Music industry
Copyright law Media studies Music recording & reproduction |
| Soggetto non controllato |
YouTube
GEMA social media music industry streaming Cultural Studies Popular Music Studies media law sampling copyright intellectual property rights |
| ISBN |
9783963177699
3963177691 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Cover -- Inhalt -- Vorwort -- A. Einleitung -- B. Werkzeugkiste -- 1. Theorie -- 1.1 Cultural Studies -- 1.2 Diskurstheorie nach Foucault -- 1.3 Diskurs- und Hegemonietheorie nach Laclau und Mouffe -- 1.4 Framing -- 2. Methoden -- 2.1 Diskursanalysen -- 2.2 Netnographie und Online-Diskursanalyse -- 2.3 Situationsanalyse -- 3. Methodisches Vorgehen -- 3.1 Analyseschritte -- 3.2 Korpusbildung und Text-Selektion für die Feinanalyse -- 3.3 Kodieren mit MAXQDA -- 3.4 Heuristische Fragen -- 3.5 Forschungsethik -- 3.6 Sprache und Layout -- 4. Selbstreflexion -- 4.1 Autobiographisches -- 4.2 Methodenreflexion -- 4.3 Abschließende Reflexion -- 5. Forschungsstand -- C. Rahmung -- 1. Historische Wurzeln der Diskurskoalitionen -- 2. Musikwirtschaft im digitalen Wandel -- 3. (Musik-)Urheberrecht im digitalen Wandel -- 4. Kapitalismus im digitalen Wandel -- 4.1 Digitaler Kapitalismus -- 4.2 Kritik am digitalen Kapitalismus -- 4.3 Netzwerkalternativen zum digitalen Kapitalismus -- 5. Zusammenfassung -- D. Polarisierung -- 1. Exklusiv! Sven Regeners »Wut-Rede« -- 2. Zugang! Deichkinds »Illegale Fans« -- 3. Zusammenfassung -- E. YouTube vs. GEMA -- 1. YouTube vs. GEMA als institutionell-journalistischer Diskurs -- 2. YouTube vs. GEMA in Sozialen Medien -- 2.1 Der jetzt.de-Artikel »Die Dummheit der GEMA-Hasser« -- 2.2 Generelle Beobachtungen -- 2.3 Übergeordnete diskursive Strategien (jetzt.de-Kommentare) -- 2.4 GEMA-Kritik - generell (jetzt.de-Kommentare) -- 2.5 GEMA-Kritik - YouTube-GEMA-Konflikt (jetzt.de-Kommentare) -- 2.6 GEMA-Bashing (jetzt.de-Kommentare) -- 2.7 Google/YouTube-Kritik und -Bashing (jetzt.de-Kommentare) -- 2.8 Kontrastierung mit Facebook-Kommentaren -- 3. Zusammenfassung -- F. Fazit -- G. Danksagung -- H. Literaturverzeichnis -- I. Anhang. |
| Record Nr. | UNINA-9910547697203321 |
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Stade Philip
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| Marburg, : Büchner-Verlag, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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