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Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi
| Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 |
| Descrizione fisica | 1 online resource (109 p.) |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Communication in marketing Public relations |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Marketing style
Press release News release Brochure Blog Microblog Tweet Newsletter E-newsletter Web copy Web writing Website Public relations Marketing Writing Pitch letter Media kit Press kit Marcom |
| ISBN |
1-283-89272-3
1-78034-430-9 1-60649-174-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910456969503321 |
Mizrahi Janet
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi
| Fundamentals of writing for marketing and public relations [[electronic resource] ] : a step-by-step guide for quick and effective results / / Janet Mizrahi |
| Autore | Mizrahi Janet |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 |
| Descrizione fisica | 1 online resource (109 p.) |
| Disciplina | 808.06665 |
| Collana | Corporate communication collection |
| Soggetto topico |
Business writing
Communication in marketing Public relations |
| Soggetto non controllato |
Marketing style
Press release News release Brochure Blog Microblog Tweet Newsletter E-newsletter Web copy Web writing Website Public relations Marketing Writing Pitch letter Media kit Press kit Marcom |
| ISBN |
1-283-89272-3
1-78034-430-9 1-60649-174-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910781691403321 |
|
Mizrahi Janet
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||