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#Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz
| #Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz |
| Autore | Wood Natalie T. <1970-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xii, 238 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Viral marketing
Word-of-mouth advertising |
| Soggetto non controllato |
Brand Advocates
Brand Ambassadors Brand Endorsers Consumer Reviews eWOM Google+ Influencers Social Influence Social Media Marketing Social Media Policy Social Media Regulations sWOM Viral Marketing WOMM Word of mouth marketing YouTube |
| ISBN | 1-63157-442-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index. |
| Record Nr. | UNINA-9910164036403321 |
Wood Natalie T. <1970-, >
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Artificial Intelligence Applications to Smart City and Smart Enterprise
| Artificial Intelligence Applications to Smart City and Smart Enterprise |
| Autore | Impedovo Donato |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
| Descrizione fisica | 1 electronic resource (374 p.) |
| Soggetto topico | Information technology industries |
| Soggetto non controllato |
spatio-temporal
residual networks bus traffic flow prediction advance rate shield performance principal component analysis ANFIS-GA tunnel online learning extreme learning machine cyclic dynamics transfer learning knowledge preservation Feature Adaptive optimization Bacterial Foraging algorithm Swarm Intelligence algorithm Isolated Microgrid traffic surveillance video state analysis Grassmann manifold neural network machine-learning quality of life Better Life Index bagging ensemble learning pedestrian attributes surveillance image semantic attributes recognition multi-label learning large-scale database traffic congestion detection minimizing traffic congestion traffic prediction deep learning urban mobility ITS Vehicle-to-Infrastructure neural networks LSTM embeddings trajectories motion behavior smart tourism driver’s behavior detection texting and driving convolutional neural network smart car smart cities smart infotainment driver distraction cameras convolution detection image recognition DSS diabetes prediction homecare assistance information system muti-attribute analysis artificial training dataset machine learning big data data analysis sensors Internet of Things vehicular networks VDTN routing message scheduling traffic flow prediction wavenet TrafficWave RNN GRU SAEs risk assessment neural architecture search recurrent neural network automated driving vehicle decision support system artificial intelligence disaster management Smart city program management integrated model smart city intelligence transportation system computer vision potential pedestrian safety data mining healthcare Apache Spark disease detection symptoms detection Arabic language Saudi dialect high performance computing (HPC) spatial-temporal dependencies traffic periodicity graph convolutional network traffic speed prediction vehicular traffic surveillance video big data analysis autonomous driving life quality pattern recognition |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557295703321 |
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Impedovo Donato
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Assessment of Socio-Economic Sustainability and Resilience after COVID-19
| Assessment of Socio-Economic Sustainability and Resilience after COVID-19 |
| Autore | D'Adamo Idiano |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 electronic resource (493 p.) |
| Soggetto topico | Technology: general issues |
| Soggetto non controllato |
mobility choice
COVID-19 best-worst method multi-criteria decision making air pollution air quality health effects economic burden food system circular economy sustainability EU COVID-19 pandemic local community perception analysis econometric modeling data science reflexive governance climate change infrastructure urban resilience social sustainability economic sustainability environmental sustainability China business innovation ecosystem innovation strategy electric vehicle dominant design crisis pandemic higher education digitalization distance learning Covid-19 outbreak resilience strategic resilience multi-domain resilience strategic agility change sustainability strategy financialization TFP innovation resilience of city infectious disease urban planning supply chain resilience IT disruptions efficiency measurement warehouse logistics DEA resilient supply chains external capital customer-supplier relationship circular network cyber-security e-commerce Europe supply chain collaboration small- and medium-sized enterprises grey DEMATEL fuzzy best-worst method agrivoltaic system solar photovoltaics agronomic management crop production Food-Energy-Water nexus sustainable integration women's leadership America Latina small and medium-sized enterprises renewable energy sustainable electricity production socio-economic sustainability sustainable development goals emission level levelized cost gross domestic product pig farmers adoption willingness of IoT traceability technology Unified Theory of Acceptance and Use of Technology Latent Moderate Structural Equations biomethane natural gas grid bioenergy biogas gas supply decarbonization incentives competences digitization digital transformation Asia Pacific CO2 emission demand shock hypothetical extraction method input-output model sectoral linkage emerging cities sustainable operations case studies the Asian region resilience decisions cybersecurity consumers' awareness methodology |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557349103321 |
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D'Adamo Idiano
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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A city is not a computer : other urban intelligences / / Shannon Mattern
| A city is not a computer : other urban intelligences / / Shannon Mattern |
| Autore | Mattern Shannon Christine |
| Pubbl/distr/stampa | Princeton, NJ : , : Princeton University Press, , 2021 |
| Descrizione fisica | 1 online resource : illustrations, maps |
| Disciplina | 307.1216 |
| Collana | Places books |
| Soggetto topico |
Urban renewal
Sociology, Urban Smart cities City planning |
| Soggetto non controllato |
Accessibility
Advertising American Forests Archivist Bloomberg Terminal CARTO Career Civic engagement Climate change Collaboration Colonialism CompStat Computation Computer scientist Consideration Conspiracy theory Control engineering Control room Copyright Critical practice Cultural heritage Data set Database Decision tree Decision-making Design tool Designer Digital humanities Ecosystem Emerging technologies Entrepreneurship Environmental justice Epistemology Eric Klinenberg Funding Generative Design Geographer Governance Hardware store Household Ideology Illustration Information literacy Information management Information science Infrastructure Institution Knowledge economy Laundry Librarian Librarians Library Literature Machine learning Measurement Mierle Laderman Ukeles Movement for Black Lives Obsolescence Operating system Operationalization Oslo School of Architecture and Design Park Pedagogy Philosopher Police Politics Pollution Princeton University Press Processing (programming language) Public Knowledge Public infrastructure Public library Publishing Push-button Racism Real estate development Reproductive labor Restorative justice Scaffolding Sidewalk Labs Smart city Smartphone Supply chain Tax Technology Telecommunication The Various Tree planting Unemployment University of California, Berkeley University of Toronto University of Washington Urban ecology Urban history Urban planning Urbanism Washington University in St. Louis Wi-Fi Year |
| ISBN | 0-691-22675-X |
| Classificazione | RB 10627 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- Introduction Cities, Trees & -- Algorithms -- 1. City Console -- 2. A City Is Not a Computer -- 3. Public Knowledge -- 4. Maintenance Codes -- Conclusion Platforms, Grafts & -- Arboreal Intelligence -- Notes -- Index -- Photo Credits. |
| Record Nr. | UNINA-9910554233203321 |
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Mattern Shannon Christine
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| Princeton, NJ : , : Princeton University Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer Data Research
| Consumer Data Research |
| Autore | Cheshire James |
| Pubbl/distr/stampa | UCL Press, 2018 |
| Descrizione fisica | 1 electronic resource (196 p.) |
| Disciplina | 658.8342 |
| Soggetto topico |
Data analysis: general
Humanities Consumerism Sociology Economics Human geography |
| Soggetto non controllato |
big data
consumer data research consumer consumer behaviour Demography Ethnic group Smart meter |
| ISBN | 1-78735-388-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910836799403321 |
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Cheshire James
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| UCL Press, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate Social Responsibility, Stakeholder Engagement, and Universities
| Corporate Social Responsibility, Stakeholder Engagement, and Universities |
| Autore | Aversano Natalia |
| Pubbl/distr/stampa | MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 electronic resource (256 p.) |
| Soggetto topico | Information technology industries |
| Soggetto non controllato |
Sustainable Development Goals
higher education sustainability reporting Global Reporting Initiative thematic analysis CSR SDGs sustainable development institutionalization strategic plan performance measurement university university social responsibility universities social responsibility CSR reporting Italy sustainable development goals case study strategies reporting education Economia Aziendale CSR3 business ethics corporate social responsibility disclosure stakeholders engagement social network sustainability Italian universities stakeholder engagement social media disclosure corporate social responsibility (CSR) corporate strategy transparency public research institutes information disclosure public administration social justice university leadership efficiency support activities processes SDG 5 gender reporting gender budgeting Italian university the impact ranking social accounting theories CRUI guidelines teaching responsibility |
| ISBN | 3-0365-5034-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910619467803321 |
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Aversano Natalia
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| MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Cultural Heritage Storytelling, Engagement and Management in the Era of Big Data and the Semantic Web
| Cultural Heritage Storytelling, Engagement and Management in the Era of Big Data and the Semantic Web |
| Autore | Dimoulas Charalampos |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 electronic resource (241 p.) |
| Soggetto topico | Film, TV & radio |
| Soggetto non controllato |
3D modeling
3D reconstruction event detection spectral clustering cultural heritage social media news journalism semantic analysis big data data center digital marketing eco-friendly environmental communication green websites green culture green hosting sustainability software sustainability multimedia tools static analysis evolution analytics interactive documentary audience engagement digital storytelling intangible heritage media users' engagement marine heritage biocultural heritage heritage management heritage communication digital narrative UNESCO marine protected areas of outstanding universal value soundscapes audiovisual heritage semantic audio data-driven storytelling content crowdsourcing requirements engineering authoring tools 3D content IEEE 830 standard semantic indexing text classification Greek literature TextRank BERT smart cities energy transition Évora POCITYF relation extraction distant supervision deep neural networks Transformers Greek NLP literary fiction metadata extraction Katharevousa |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557613403321 |
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Dimoulas Charalampos
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| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Data Science in Healthcare
| Data Science in Healthcare |
| Autore | Hulsen Tim |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 electronic resource (212 p.) |
| Soggetto topico |
Medicine
Pharmacology |
| Soggetto non controllato |
data sharing
data management data science big data healthcare depression psychological treatment task sharing primary care pilot study non-specialist health worker training digital technology mental health COVID-19 SARS-CoV-2 pneumonia computed tomography case fatality rate social distancing smoking metabolically healthy obese phenotype metabolic syndrome obesity coronavirus machine learning social media apache spark Arabic language distributed computing smart cities smart healthcare smart governance Triple Bottom Line (TBL) thoracic pain tree classification cross-validation hand-foot-and-mouth disease early-warning model neural network genetic algorithm sentinel surveillance system outbreak prediction artificial intelligence vascular access surveillance arteriovenous fistula end stage kidney disease dialysis kidney failure chronic kidney disease (CKD) end-stage kidney disease (ESKD) kidney replacement therapy (KRT) risk prediction naïve Bayes classifiers precision medicine machine learning models data exploratory techniques breast cancer diagnosis tumors classification |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910576885103321 |
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Hulsen Tim
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| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming
| Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming |
| Autore | Frömming Urte Undine |
| Pubbl/distr/stampa | Bielefeld, Germany, : transcript Verlag, 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 300 |
| Collana | Edition Medienwissenschaft |
| Soggetto topico |
Cyberspace - Social aspects
Digital media - Social aspects Ethnology Internet - Social aspects Online social networks Social media Virtual reality - Social aspects Digital Culture Digital Media Internet Media Anthropology Media Studies Media Social Media Sociology of Media Virtual Worlds SOCIAL SCIENCE / Media Studies |
| Soggetto non controllato |
Media and Communications
Digital Anthropology Virtual Worlds Social Media Media Anthropology Digital Culture Media Internet Digital Media Sociology of Media Media Studies Red envelope |
| ISBN | 3-8394-3497-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Content -- Foreword / Pink, Sarah -- Digital Environments and the Future of Ethnography / Frömming, Urte Undine / Köhn, Steffen / Fox, Samantha / Terry, Mike -- Part 1. Digital Communities and the Re-Creation of the Self and Social Relationships Online -- A Comment on East Greenland Online / Sveinbjörnsdóttir, Jóhanna Björk -- Welcome Home / Borm, Brigitte -- How has the Internet Determined the Identity of Chilean Gay Men in the Last Twenty Years? / Grüzmacher, Juan Francisco Riumalló -- Red Packets in the Real and Virtual Worlds / Ji, Xiaojing -- Antifeminism Online / Lin, Jie Liang -- Exploring the Potentials and Challenges of Virtual Distribution of Contemporary Art / Blume, Jonas -- Blind and Online / Llouquet, Olivier -- How Has Social Media Changed the Way We Grieve? / Lapper, Ellen -- Watch Me, I'm Live / Bosio, Dario -- Part 2. Political Digital Environments and Activism Online -- Hair, Blood and the Nipple / Faust, Gretchen -- Berlin. Wie bitte? / Jiménez, Teresa Tiburcio -- An Exploration of the Role of Twitter in the Discourse Around Race in South Africa / Beukes, Suzanne -- Migration, Political Art and Digitalization / González, Sara Wiederkehr -- "You're Not Left Thinking That You're The Only Gay in the Village" / Pitkänen, Veera Helena -- Finding a Visual Voice / Sadof, Karly Domb -- Google A Religion / Sleigh, Joanna -- Notes on Contributors |
| Record Nr. | UNISA-996308843003316 |
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Frömming Urte Undine
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| Bielefeld, Germany, : transcript Verlag, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming
| Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming |
| Autore | Frömming Urte Undine |
| Pubbl/distr/stampa | Bielefeld, Germany, : transcript Verlag, 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 300 |
| Collana | Edition Medienwissenschaft |
| Soggetto topico |
Cyberspace - Social aspects
Digital media - Social aspects Ethnology Internet - Social aspects Online social networks Social media Virtual reality - Social aspects Digital Culture Digital Media Internet Media Anthropology Media Studies Media Social Media Sociology of Media Virtual Worlds SOCIAL SCIENCE / Media Studies |
| Soggetto non controllato |
Media and Communications
Digital Anthropology Virtual Worlds Social Media Media Anthropology Digital Culture Media Internet Digital Media Sociology of Media Media Studies Red envelope |
| ISBN | 3-8394-3497-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Content -- Foreword / Pink, Sarah -- Digital Environments and the Future of Ethnography / Frömming, Urte Undine / Köhn, Steffen / Fox, Samantha / Terry, Mike -- Part 1. Digital Communities and the Re-Creation of the Self and Social Relationships Online -- A Comment on East Greenland Online / Sveinbjörnsdóttir, Jóhanna Björk -- Welcome Home / Borm, Brigitte -- How has the Internet Determined the Identity of Chilean Gay Men in the Last Twenty Years? / Grüzmacher, Juan Francisco Riumalló -- Red Packets in the Real and Virtual Worlds / Ji, Xiaojing -- Antifeminism Online / Lin, Jie Liang -- Exploring the Potentials and Challenges of Virtual Distribution of Contemporary Art / Blume, Jonas -- Blind and Online / Llouquet, Olivier -- How Has Social Media Changed the Way We Grieve? / Lapper, Ellen -- Watch Me, I'm Live / Bosio, Dario -- Part 2. Political Digital Environments and Activism Online -- Hair, Blood and the Nipple / Faust, Gretchen -- Berlin. Wie bitte? / Jiménez, Teresa Tiburcio -- An Exploration of the Role of Twitter in the Discourse Around Race in South Africa / Beukes, Suzanne -- Migration, Political Art and Digitalization / González, Sara Wiederkehr -- "You're Not Left Thinking That You're The Only Gay in the Village" / Pitkänen, Veera Helena -- Finding a Visual Voice / Sadof, Karly Domb -- Google A Religion / Sleigh, Joanna -- Notes on Contributors |
| Record Nr. | UNINA-9910476935203321 |
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Frömming Urte Undine
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| Bielefeld, Germany, : transcript Verlag, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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