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#Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz
| #Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz |
| Autore | Wood Natalie T. <1970-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xii, 238 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Viral marketing
Word-of-mouth advertising |
| Soggetto non controllato |
Brand Advocates
Brand Ambassadors Brand Endorsers Consumer Reviews eWOM Google+ Influencers Social Influence Social Media Marketing Social Media Policy Social Media Regulations sWOM Viral Marketing WOMM Word of mouth marketing YouTube |
| ISBN | 1-63157-442-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index. |
| Record Nr. | UNINA-9910164036403321 |
Wood Natalie T. <1970-, >
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Artificial Intelligence Applications to Smart City and Smart Enterprise
| Artificial Intelligence Applications to Smart City and Smart Enterprise |
| Autore | Impedovo Donato |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 |
| Descrizione fisica | 1 online resource (374 p.) |
| Soggetto topico | Information technology industries |
| Soggetto non controllato |
advance rate
ANFIS-GA Apache Spark Arabic language artificial intelligence artificial training dataset automated driving vehicle autonomous driving Bacterial Foraging algorithm bagging Better Life Index big data big data analysis bus traffic flow prediction cameras computer vision convolution convolutional neural network cyclic dynamics data analysis data mining decision support system deep learning detection diabetes prediction disaster management disease detection driver distraction driver's behavior detection DSS embeddings ensemble learning extreme learning machine Feature Adaptive graph convolutional network Grassmann manifold GRU healthcare high performance computing (HPC) homecare assistance information system image recognition integrated model intelligence transportation system Internet of Things Isolated Microgrid ITS knowledge preservation large-scale database life quality LSTM machine learning machine-learning message scheduling minimizing traffic congestion motion behavior multi-label learning muti-attribute analysis neural architecture search neural network neural networks online learning optimization pattern recognition pedestrian attributes potential pedestrian safety principal component analysis program management quality of life recurrent neural network residual networks risk assessment RNN routing SAEs Saudi dialect semantic attributes recognition sensors shield performance smart car smart cities smart city Smart city smart infotainment smart tourism spatial-temporal dependencies spatio-temporal state analysis surveillance image surveillance video Swarm Intelligence algorithm symptoms detection texting and driving traffic congestion detection traffic flow prediction traffic periodicity traffic prediction traffic speed prediction traffic surveillance video TrafficWave trajectories transfer learning tunnel urban mobility VDTN Vehicle-to-Infrastructure vehicular networks vehicular traffic wavenet |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557295703321 |
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Impedovo Donato
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Assessment of Socio-Economic Sustainability and Resilience after COVID-19
| Assessment of Socio-Economic Sustainability and Resilience after COVID-19 |
| Autore | D'Adamo Idiano |
| Pubbl/distr/stampa | Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 |
| Descrizione fisica | 1 online resource (493 p.) |
| Soggetto topico | Technology: general issues |
| Soggetto non controllato |
adoption willingness of IoT traceability technology
agrivoltaic system agronomic management air pollution air quality America Latina Asia Pacific best-worst method bioenergy biogas biomethane business case studies change China circular economy circular network climate change CO2 emission competences consumers' awareness COVID-19 Covid-19 outbreak COVID-19 pandemic crisis crop production customer-supplier relationship cyber-security cybersecurity data science DEA demand shock digital transformation digitalization digitization distance learning dominant design e-commerce econometric modeling economic burden economic sustainability efficiency measurement electric vehicle emerging cities emission level environmental sustainability EU Europe external capital financialization food system Food-Energy-Water nexus fuzzy best-worst method gas supply decarbonization grey DEMATEL gross domestic product health effects higher education hypothetical extraction method incentives infectious disease infrastructure innovation innovation ecosystem innovation strategy input-output model IT disruptions Latent Moderate Structural Equations levelized cost local community methodology mobility choice multi-criteria decision making multi-domain resilience n/a natural gas grid pandemic perception analysis pig farmers reflexive governance renewable energy resilience resilience decisions resilience of city resilient supply chains sectoral linkage small and medium-sized enterprises small- and medium-sized enterprises social sustainability socio-economic sustainability solar photovoltaics strategic agility strategic resilience supply chain collaboration supply chain resilience sustainability sustainability strategy sustainable development goals sustainable electricity production sustainable integration sustainable operations TFP the Asian region Unified Theory of Acceptance and Use of Technology urban planning urban resilience warehouse logistics women's leadership |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557349103321 |
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D'Adamo Idiano
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| Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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A city is not a computer : other urban intelligences / / Shannon Mattern
| A city is not a computer : other urban intelligences / / Shannon Mattern |
| Autore | Mattern Shannon Christine |
| Pubbl/distr/stampa | Princeton, NJ : , : Princeton University Press, , 2021 |
| Descrizione fisica | 1 online resource : illustrations, maps |
| Disciplina | 307.1216 |
| Collana | Places books |
| Soggetto topico |
Urban renewal
Sociology, Urban Smart cities City planning |
| Soggetto non controllato |
Accessibility
Advertising American Forests Archivist Bloomberg Terminal CARTO Career Civic engagement Climate change Collaboration Colonialism CompStat Computation Computer scientist Consideration Conspiracy theory Control engineering Control room Copyright Critical practice Cultural heritage Data set Database Decision tree Decision-making Design tool Designer Digital humanities Ecosystem Emerging technologies Entrepreneurship Environmental justice Epistemology Eric Klinenberg Funding Generative Design Geographer Governance Hardware store Household Ideology Illustration Information literacy Information management Information science Infrastructure Institution Knowledge economy Laundry Librarian Librarians Library Literature Machine learning Measurement Mierle Laderman Ukeles Movement for Black Lives Obsolescence Operating system Operationalization Oslo School of Architecture and Design Park Pedagogy Philosopher Police Politics Pollution Princeton University Press Processing (programming language) Public Knowledge Public infrastructure Public library Publishing Push-button Racism Real estate development Reproductive labor Restorative justice Scaffolding Sidewalk Labs Smart city Smartphone Supply chain Tax Technology Telecommunication The Various Tree planting Unemployment University of California, Berkeley University of Toronto University of Washington Urban ecology Urban history Urban planning Urbanism Washington University in St. Louis Wi-Fi Year |
| ISBN | 0-691-22675-X |
| Classificazione | RB 10627 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- Introduction Cities, Trees & -- Algorithms -- 1. City Console -- 2. A City Is Not a Computer -- 3. Public Knowledge -- 4. Maintenance Codes -- Conclusion Platforms, Grafts & -- Arboreal Intelligence -- Notes -- Index -- Photo Credits. |
| Record Nr. | UNINA-9910554233203321 |
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Mattern Shannon Christine
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| Princeton, NJ : , : Princeton University Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer Data Research / Alex Singleton, Paul Longley, James Cheshire
| Consumer Data Research / Alex Singleton, Paul Longley, James Cheshire |
| Autore | Singleton Alex |
| Pubbl/distr/stampa | UCL Press, 2018 |
| Descrizione fisica | 1 electronic resource (196 p.) |
| Disciplina | 658.8342 |
| Soggetto topico |
Data analysis: general
Humanities Consumerism Sociology Economics Human geography |
| Soggetto non controllato |
big data
consumer data research consumer consumer behaviour Demography Ethnic group Smart meter |
| ISBN |
9781787353886
1787353885 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910836799403321 |
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Singleton Alex
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| UCL Press, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate Social Responsibility, Stakeholder Engagement, and Universities
| Corporate Social Responsibility, Stakeholder Engagement, and Universities |
| Autore | Aversano Natalia |
| Pubbl/distr/stampa | MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 electronic resource (256 p.) |
| Soggetto topico | Information technology industries |
| Soggetto non controllato |
Sustainable Development Goals
higher education sustainability reporting Global Reporting Initiative thematic analysis CSR SDGs sustainable development institutionalization strategic plan performance measurement university university social responsibility universities social responsibility CSR reporting Italy sustainable development goals case study strategies reporting education Economia Aziendale CSR3 business ethics corporate social responsibility disclosure stakeholders engagement social network sustainability Italian universities stakeholder engagement social media disclosure corporate social responsibility (CSR) corporate strategy transparency public research institutes information disclosure public administration social justice university leadership efficiency support activities processes SDG 5 gender reporting gender budgeting Italian university the impact ranking social accounting theories CRUI guidelines teaching responsibility |
| ISBN | 3-0365-5034-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910619467803321 |
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Aversano Natalia
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| MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Cultural Heritage Storytelling, Engagement and Management in the Era of Big Data and the Semantic Web
| Cultural Heritage Storytelling, Engagement and Management in the Era of Big Data and the Semantic Web |
| Autore | Dimoulas Charalampos |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 online resource (241 p.) |
| Soggetto topico |
Films, cinema
Television |
| Soggetto non controllato |
3D content
3D modeling 3D reconstruction audience engagement audiovisual heritage authoring tools BERT big data biocultural heritage content crowdsourcing cultural heritage data center data-driven storytelling deep neural networks digital marketing digital narrative digital storytelling distant supervision eco-friendly energy transition environmental communication event detection evolution analytics Évora Greek literature Greek NLP green culture green hosting green websites heritage communication heritage management IEEE 830 standard intangible heritage interactive documentary journalism Katharevousa literary fiction marine heritage marine protected areas of outstanding universal value media users' engagement metadata extraction multimedia tools n/a news POCITYF relation extraction requirements engineering semantic analysis semantic audio semantic indexing smart cities social media software sustainability soundscapes spectral clustering static analysis sustainability text classification TextRank Transformers UNESCO |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557613403321 |
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Dimoulas Charalampos
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| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Data Science in Healthcare
| Data Science in Healthcare |
| Autore | Hulsen Tim |
| Pubbl/distr/stampa | Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 |
| Descrizione fisica | 1 online resource (212 p.) |
| Soggetto topico |
Medicine and Nursing
Pharmacology |
| Soggetto non controllato |
apache spark
Arabic language arteriovenous fistula artificial intelligence big data breast cancer diagnosis case fatality rate chronic kidney disease (CKD) computed tomography coronavirus COVID-19 cross-validation data exploratory techniques data management data science data sharing depression dialysis digital technology distributed computing early-warning model end stage kidney disease end-stage kidney disease (ESKD) genetic algorithm hand-foot-and-mouth disease healthcare kidney failure kidney replacement therapy (KRT) machine learning machine learning models mental health metabolic syndrome metabolically healthy obese phenotype n/a naïve Bayes classifiers neural network non-specialist health worker obesity outbreak prediction pilot study pneumonia precision medicine primary care psychological treatment risk prediction SARS-CoV-2 sentinel surveillance system smart cities smart governance smart healthcare smoking social distancing social media task sharing thoracic pain training tree classification Triple Bottom Line (TBL) tumors classification vascular access surveillance |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910576885103321 |
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Hulsen Tim
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| Basel, : MDPI - Multidisciplinary Digital Publishing Institute, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming
| Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / / Mike Terry, Samantha Fox, Steffen Köhn, Urte Undine Frömming |
| Autore | Frömming Urte Undine |
| Pubbl/distr/stampa | Bielefeld, Germany, : transcript Verlag, 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 300 |
| Collana | Edition Medienwissenschaft |
| Soggetto topico |
Cyberspace - Social aspects
Digital media - Social aspects Ethnology Internet - Social aspects Online social networks Social media Virtual reality - Social aspects Digital Culture Digital Media Internet Media Anthropology Media Studies Media Social Media Sociology of Media Virtual Worlds SOCIAL SCIENCE / Media Studies |
| Soggetto non controllato |
Media and Communications
Digital Anthropology Virtual Worlds Social Media Media Anthropology Digital Culture Media Internet Digital Media Sociology of Media Media Studies Red envelope |
| ISBN | 3-8394-3497-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Content -- Foreword / Pink, Sarah -- Digital Environments and the Future of Ethnography / Frömming, Urte Undine / Köhn, Steffen / Fox, Samantha / Terry, Mike -- Part 1. Digital Communities and the Re-Creation of the Self and Social Relationships Online -- A Comment on East Greenland Online / Sveinbjörnsdóttir, Jóhanna Björk -- Welcome Home / Borm, Brigitte -- How has the Internet Determined the Identity of Chilean Gay Men in the Last Twenty Years? / Grüzmacher, Juan Francisco Riumalló -- Red Packets in the Real and Virtual Worlds / Ji, Xiaojing -- Antifeminism Online / Lin, Jie Liang -- Exploring the Potentials and Challenges of Virtual Distribution of Contemporary Art / Blume, Jonas -- Blind and Online / Llouquet, Olivier -- How Has Social Media Changed the Way We Grieve? / Lapper, Ellen -- Watch Me, I'm Live / Bosio, Dario -- Part 2. Political Digital Environments and Activism Online -- Hair, Blood and the Nipple / Faust, Gretchen -- Berlin. Wie bitte? / Jiménez, Teresa Tiburcio -- An Exploration of the Role of Twitter in the Discourse Around Race in South Africa / Beukes, Suzanne -- Migration, Political Art and Digitalization / González, Sara Wiederkehr -- "You're Not Left Thinking That You're The Only Gay in the Village" / Pitkänen, Veera Helena -- Finding a Visual Voice / Sadof, Karly Domb -- Google A Religion / Sleigh, Joanna -- Notes on Contributors |
| Record Nr. | UNISA-996308843003316 |
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Frömming Urte Undine
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| Bielefeld, Germany, : transcript Verlag, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / Urte Undine Frömming, Steffen Köhn, Samantha Fox, Mike Terry
| Digital Environments : Ethnographic Perspectives across Global Online and Offline Spaces / Urte Undine Frömming, Steffen Köhn, Samantha Fox, Mike Terry |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bielefeld, : transcript Verlag, 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 300 |
| Collana | Edition Medienwissenschaft |
| Soggetto topico | Digital Anthropology; Virtual Worlds; Social Media; Media Anthropology; Digital Culture; Media; Internet; Digital Media; Sociology of Media; Media Studies |
| Soggetto non controllato |
Digital Anthropology
Digital Culture Digital Media Internet Media Media and Communications Media Anthropology Media Studies Red envelope Social Media Sociology of Media Virtual Worlds |
| ISBN |
9783839434970
3839434971 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter 1 Content 5 Foreword 9 Digital Environments and the Future of Ethnography 13 A Comment on East Greenland Online 25 Welcome Home 39 How has the Internet Determined the Identity of Chilean Gay Men in the Last Twenty Years? 53 Red Packets in the Real and Virtual Worlds 67 Antifeminism Online 77 Exploring the Potentials and Challenges of Virtual Distribution of Contemporary Art 97 Blind and Online 117 How Has Social Media Changed the Way We Grieve? 127 Watch Me, I'm Live 143 Hair, Blood and the Nipple 159 Berlin. Wie bitte? 171 An Exploration of the Role of Twitter in the Discourse Around Race in South Africa 195 Migration, Political Art and Digitalization 211 "You're Not Left Thinking That You're The Only Gay in the Village" 227 Finding a Visual Voice 239 Google A Religion 251 Notes on Contributors 263 |
| Record Nr. | UNINA-9910476935203321 |
| Bielefeld, : transcript Verlag, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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