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Brand Protection in the Online World : A Comprehensive Guide
| Brand Protection in the Online World : A Comprehensive Guide |
| Autore | Barnett David N |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London : , : Kogan Page, , 2016 |
| Descrizione fisica | 1 online resource (280 pages) |
| Disciplina | 658.8 |
| Soggetto non controllato |
Brand Name Products
Electronic Commerce Trademarks Reference Business & Economics Law |
| ISBN | 0-7494-7870-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Contents -- Information boxes -- About the author -- Acknowledgements -- Overview -- 01 Introduction -- 1.1 Background -- 1.1.1 The growth of the internet -- 1.1.2 The importance of online brand protection -- 1.1.3 Other areas for consideration -- 1.2 Internet technology - basic principles -- 1.3 Online brand protection - basic principles -- 02 Domain names -- 2.1 Domain-name ownership -- 2.2 Domain-name brand protection -- 2.3 Examples of domain-name abuses -- 2.4 Domain-name detection -- 2.5 Domain-name enforcement -- 03 General brand use and abuse -- 3.1 Introduction -- 3.2 Key categories of brand use or misuse -- 3.2.1 Brand seeding -- 3.2.2 Logo use and abuse -- 3.2.3 Site framing -- 3.2.4 Appearance of corporate e-mail addresses -- 3.2.5 Claims of affiliation -- 3.2.6 Customer comment and activism -- 04 e-Commerce activity and marketplaces -- 4.1 e-Commerce monitoring -- 4.2 Examples of probable infringing marketplace listings -- 4.3 Marketplace monitoring -- 4.4 Marketplace enforcement -- 05 Social media -- 5.1 Introduction -- 5.2 Key sites -- 5.3 Examples of brand infringements on social media -- 5.4 Social media enforcement -- 06 Online fraud -- 6.1 Phishing -- 6.1.1 Introduction -- 6.1.2 Phishing examples -- 6.1.3 Phishing detection and enforcement -- 6.2 '419' scams -- 6.2.1 Introduction -- 6.2.2 Monitoring and enforcement -- 6.3 Malware and fraud -- 6.4 Other monitoring -- 07 Digital piracy -- 7.1 Overview -- 7.1.1 Peer-to-peer (P2P) file-sharing -- 7.1.2 Cyberlockers -- 7.2 Piracy detection -- 7.3 Piracy enforcement -- 08 Mobile apps -- 8.1 Introduction -- 8.2 Mobile app monitoring and enforcement -- 09 Sponsored-ad monitoring -- 9.1 Introduction -- 9.2 Sponsored-ad monitoring and enforcement -- 10 Affiliate monitoring -- 10.1 Affiliate marketing programmes -- 10.2 Brand protection across affiliate networks.
10.3 Brand infringements on affiliate sites -- 11 'Deep' and 'Dark' Web -- 11.1 Introduction -- 11.2 Tor -- 11.3 IRC -- 12 Additional and future areas of interest -- 12.1 Bespoke, specialized or manual services -- 12.2 Current and future developments -- Appendix A Glossary of key terms -- Appendix B Examples of potential brandinfringements -- B.1 Introduction -- B.2 Luxury goods brand: L'Oréal (cosmetics) -- B.3 Financial services brand: Bank of America (banking) -- B.4 Educational institution: Macquarie University, Australia -- Appendix C Sample enforcement notices -- C.1 Introduction -- C.2 Enforcement notice templates -- Appendix D Rules languages - basic principles -- D.1 Introduction -- D.2 General functionality -- D.3 Sample rules -- Appendix E Internet technologies - additional technical detail -- Index. |
| Altri titoli varianti |
Protéger sa marque dans le cyberespace
Brand protection in the online world |
| Record Nr. | UNINA-9910154599803321 |
Barnett David N
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| London : , : Kogan Page, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Committee print to amend the Federal Trademark Dilution Act : hearing before the Subcommittee on Courts, the Internet, and Intellectual Property of the Committee on the Judiciary, House of Representatives, One Hundred Eighth Congress, second session, April 22, 2004
| Committee print to amend the Federal Trademark Dilution Act : hearing before the Subcommittee on Courts, the Internet, and Intellectual Property of the Committee on the Judiciary, House of Representatives, One Hundred Eighth Congress, second session, April 22, 2004 |
| Descrizione fisica | 1 online resource (iii, 59 p.) : ill |
| Soggetto topico |
Trademarks - Law and legislation - United States
Trademark infringement - United States Trademark dilution - United States Commercial products - United States |
| Soggetto non controllato |
Trademarks
Commercial products Law Business & economics |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Committee print to amend the Federal Trademark Dilution Act |
| Record Nr. | UNINA-9910693919603321 |
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
|
Cybersquatting and consumer protection : ensuring domain name integrity : hearing before the Committee on the Judiciary, United States Senate, One Hundred Sixth Congress, first session, on S. 1255, a bill to protect consumers and promote electronic commerce by amending certain trademark infringement, dilution, and counterfeiting laws, and for other purposes, July 22, 1999
| Cybersquatting and consumer protection : ensuring domain name integrity : hearing before the Committee on the Judiciary, United States Senate, One Hundred Sixth Congress, first session, on S. 1255, a bill to protect consumers and promote electronic commerce by amending certain trademark infringement, dilution, and counterfeiting laws, and for other purposes, July 22, 1999 |
| Descrizione fisica | 1 online resource (134 p.) : ill |
| Disciplina | 016.973 |
| Soggetto topico |
Internet domain names - Law and legislation - United States
Trademark infringement - United States Internet fraud - United States Trademarks - Law and legislation - United States Electronic commerce - Law and legislation - United States |
| Soggetto non controllato |
Internet fraud
Trademarks Electronic commerce Internet Social science Law Business & economics |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Cybersquatting and consumer protection |
| Record Nr. | UNINA-9910689304403321 |
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
|
Federal Trademark Dilution Act : hearing before the Subcommittee on Courts, the Internet, and Intellectual Property of the Committee on the Judiciary, House of Representatives, One Hundred Seventh Congress, second session, February 14, 2002
| Federal Trademark Dilution Act : hearing before the Subcommittee on Courts, the Internet, and Intellectual Property of the Committee on the Judiciary, House of Representatives, One Hundred Seventh Congress, second session, February 14, 2002 |
| Pubbl/distr/stampa | : Washington : U.S. G.P.O. |
| Descrizione fisica | 1 online resource (iii, 39 p.) |
| Soggetto topico |
Trademarks - Law and legislation - United States
Trademark dilution - United States Product counterfeiting - United States |
| Soggetto non controllato |
Trademarks
Law |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Federal Trademark Dilution Act |
| Record Nr. | UNINA-9910689764503321 |
| : Washington : U.S. G.P.O. | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Product counterfeiting : how fakes are undermining U.S. jobs, innovation, and consumer safety : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Ninth Congress, first session, June 25, 2005
| Product counterfeiting : how fakes are undermining U.S. jobs, innovation, and consumer safety : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Ninth Congress, first session, June 25, 2005 |
| Descrizione fisica | 1 online resource (iii, 46 p.) |
| Soggetto topico | Product counterfeiting - United States |
| Soggetto non controllato |
Trademarks
Law |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Product Counterfeiting |
| Record Nr. | UNINA-9910694089403321 |
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
|
Trademark Dilution Revision Act of 2005 : hearing before the Subcommittee on Courts, the Internet, and Intellectual Property of the Committee on the Judiciary, House of Representatives, One Hundred Ninth Congress, first session, on H.R. 683, February 17, 2005
| Trademark Dilution Revision Act of 2005 : hearing before the Subcommittee on Courts, the Internet, and Intellectual Property of the Committee on the Judiciary, House of Representatives, One Hundred Ninth Congress, first session, on H.R. 683, February 17, 2005 |
| Descrizione fisica | 1 online resource (iii, 66 p.) : ill |
| Soggetto topico |
Trademarks - Law and legislation - United States
Trademark infringement - United States Trademark dilution - United Stattes Competition, Unfair - United States |
| Soggetto non controllato |
Trademarks
Competition, unfair Law |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Trademark Dilution Revision Act of 2005 |
| Record Nr. | UNINA-9910689864003321 |
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
|
Treaties : hearing before the Committee on Foreign Relations, United States Senate, One Hundred Tenth Congress, first session, July 17, 2007
| Treaties : hearing before the Committee on Foreign Relations, United States Senate, One Hundred Tenth Congress, first session, July 17, 2007 |
| Descrizione fisica | 1 online resource (iii, 73 p.) |
| Soggetto topico |
Double taxation
Patents (International law) Trademarks (International law) |
| Soggetto non controllato |
Double taxation
Patent laws and legislation Trademarks United States International law Business & economics Law Political science |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Treaties |
| Record Nr. | UNINA-9910694484803321 |
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
|
United States Patent and Trademark Fee Modernization Act of 2003 : hearing before the Subcommittee on Courts, the Internet, and Intellectual Property of the Committee on the Judiciary, House of Representatives, One Hundred Eighth Congress, first session, on H.R. 1561, April 3, 2003
| United States Patent and Trademark Fee Modernization Act of 2003 : hearing before the Subcommittee on Courts, the Internet, and Intellectual Property of the Committee on the Judiciary, House of Representatives, One Hundred Eighth Congress, first session, on H.R. 1561, April 3, 2003 |
| Pubbl/distr/stampa | : Washington : U.S. G.P.O. |
| Descrizione fisica | 1 online resource (iv, 103 p.) : ill |
| Soggetto topico |
Patent laws and legislation - United States
Patents - Fees - United States Trademarks - Law and legislation - United States |
| Soggetto non controllato |
United States
Patent laws and legislation Patents Trademarks Law Technology & engineering |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | United States Patent and Trademark Fee Modernization Act of 2003 |
| Record Nr. | UNINA-9910689688103321 |
| : Washington : U.S. G.P.O. | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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