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Big data war : how to survive global big data competition / / Patrick H. Park
Big data war : how to survive global big data competition / / Patrick H. Park
Autore Park Patrick H.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016
Descrizione fisica 1 recurso en línea (x, 195 páginas)
Disciplina 005.7
Collana Big data and business analytics collection
Soggetto topico Big data
Quantitative research
Soggetto genere / forma Electronic books.
Soggetto non controllato Amazon
Apple
big data
business intelligence
consulting
customer analysis
customer profiling
CRM
data
deep learning
Facebook
Google
IT
machine learning
MBA
marketing
product profiling
problem solving
strategy
Tech
Venture
ISBN 1-63157-561-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part 1. Dump the data -- 1. Global data war -- 2. Why did Google TV fail? -- 3. Why do they analyze data? -- Part 2. Data is human -- 4. Think as a customer -- 5. Big data, start from human -- 6. Why does Nike compete with Nintendo? -- Part 3. Data is created by me -- 7. Knowing necessary data is everything in data analytics -- 8. Create data -- Part 4. We don't need the past -- 9. Predict human unconsciousness -- 10. Anything with a pattern can be predicted -- Part 5. What matters at the end is performance -- 11. Data is strategy -- 12. Big data, a long way to go -- Epilogue -- About the author -- Index.
Record Nr. UNINA-9910465673703321
Park Patrick H.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Big data war : how to survive global big data competition / / Patrick H. Park
Big data war : how to survive global big data competition / / Patrick H. Park
Autore Park Patrick H.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016
Descrizione fisica 1 recurso en línea (x, 195 páginas)
Disciplina 005.7
Collana Big data and business analytics collection
Soggetto topico Big data
Quantitative research
Soggetto non controllato Amazon
Apple
big data
business intelligence
consulting
customer analysis
customer profiling
CRM
data
deep learning
Facebook
Google
IT
machine learning
MBA
marketing
product profiling
problem solving
strategy
Tech
Venture
ISBN 1-63157-561-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part 1. Dump the data -- 1. Global data war -- 2. Why did Google TV fail? -- 3. Why do they analyze data? -- Part 2. Data is human -- 4. Think as a customer -- 5. Big data, start from human -- 6. Why does Nike compete with Nintendo? -- Part 3. Data is created by me -- 7. Knowing necessary data is everything in data analytics -- 8. Create data -- Part 4. We don't need the past -- 9. Predict human unconsciousness -- 10. Anything with a pattern can be predicted -- Part 5. What matters at the end is performance -- 11. Data is strategy -- 12. Big data, a long way to go -- Epilogue -- About the author -- Index.
Record Nr. UNINA-9910798776403321
Park Patrick H.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Big data war : how to survive global big data competition / / Patrick H. Park
Big data war : how to survive global big data competition / / Patrick H. Park
Autore Park Patrick H.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016
Descrizione fisica 1 recurso en línea (x, 195 páginas)
Disciplina 005.7
Collana Big data and business analytics collection
Soggetto topico Big data
Quantitative research
Soggetto non controllato Amazon
Apple
big data
business intelligence
consulting
customer analysis
customer profiling
CRM
data
deep learning
Facebook
Google
IT
machine learning
MBA
marketing
product profiling
problem solving
strategy
Tech
Venture
ISBN 1-63157-561-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part 1. Dump the data -- 1. Global data war -- 2. Why did Google TV fail? -- 3. Why do they analyze data? -- Part 2. Data is human -- 4. Think as a customer -- 5. Big data, start from human -- 6. Why does Nike compete with Nintendo? -- Part 3. Data is created by me -- 7. Knowing necessary data is everything in data analytics -- 8. Create data -- Part 4. We don't need the past -- 9. Predict human unconsciousness -- 10. Anything with a pattern can be predicted -- Part 5. What matters at the end is performance -- 11. Data is strategy -- 12. Big data, a long way to go -- Epilogue -- About the author -- Index.
Record Nr. UNINA-9910813748203321
Park Patrick H.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketingstrategien in High-Tech-Märkten : Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen / H. Meffert, Nikolaus Müller, Universität Münster
Marketingstrategien in High-Tech-Märkten : Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen / H. Meffert, Nikolaus Müller, Universität Münster
Autore Müller Nikolaus
Edizione [1st, New ed.]
Pubbl/distr/stampa Frankfurt a.M, : PH02, 2018
Descrizione fisica 1 online resource (304 p.) : , EPDF
Collana Schriften zu Marketing und Management
Soggetto topico Economic theory & philosophy
Business studies: general
Production & quality control management
Sales & marketing management
Soggetto non controllato Ausgestaltungsformen
Einflußfaktoren
Grundlage
Gruppen
High
MARKETINGSTRAT
Marketingstrategien
Märkten
Müller
strategischer
Tech
Typologisierung
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Aus dem Inhalt: Beschreibung und Erklärung des Konstruktes der strategischen Gruppen - Bildung strategischer Gruppen in High-Tech-Märkten - Kennzeichnung der Strategieschwerpunkte - Analyse der Instrumenteschwerpunkte strategischer Gruppen - Untersuchung des Einflusses von Unternehmenszielen und -kultur auf die Bildung strategischer Gruppen - Erklärung von Erfolgsunterschieden in High-Tech-Märkten.
Altri titoli varianti Marketingstrategien in High-Tech-Maerkten
Record Nr. UNINA-9910563003303321
Müller Nikolaus  
Frankfurt a.M, : PH02, 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui