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Connective branding [[electronic resource] ] : building brand equity in a demanding world / / Claudia Fisher-Buttinger and Christine Vallaster
| Connective branding [[electronic resource] ] : building brand equity in a demanding world / / Claudia Fisher-Buttinger and Christine Vallaster |
| Autore | Fisher-Buttinger Claudia |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2008 |
| Descrizione fisica | 1 online resource (382 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | VallasterChristine <1971-> |
| Soggetto topico |
Brand name products - Management
Brand name products - Valuation - Management Branding (Marketing) Corporate image |
| Soggetto non controllato |
Brand name products - Marketing - Management
Branding (Marketing) - Management Markenname Marketing Success in business |
| ISBN |
1-119-20839-4
1-282-68406-X 9786612684067 0-470-74087-6 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONNECTIVE BRANDING; CONTENTS; PROLOGUE; INTRODUCTION; PART I: SETTING THE STAGE; CHAPTER 1: MARKET FORCES; CHAPTER 2: EMERGING STRATEGIES TO ADDRESS MARKET FORCES; PAR II: A FRAMEWORK FOR COPING; CHAPTER 3: BRAND FRAMEWORK FOR BUILDING CONNECTIVE BRANDS; PART III: CRITICAL SUCCESS FACTORS FOR MAKING IT HAPPEN; CHAPTER 4: PRACTICAL APPLICATIONS - STAKEHOLDER ENGAGEMENT; CHAPTER 5: PRACTICAL APPLICATIONS - THE PROCESS OF ALIGNMENT; EPILOGUE - THE LAW OF THE SEVENTH GENERATION ?; INDEX |
| Record Nr. | UNINA-9910139508603321 |
Fisher-Buttinger Claudia
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| Hoboken, NJ, : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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New eyes: the human side of change leadership
| New eyes: the human side of change leadership |
| Pubbl/distr/stampa | Fast Print |
| Descrizione fisica | 1 online resource (226 p.) : ill |
| Disciplina | 658.406 |
| Soggetto non controllato |
Leadership
Success in business Business & economics |
| ISBN | 1-78456-848-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | New eyes |
| Record Nr. | UNINA-9910148580403321 |
| Fast Print | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Transnational Entrepreneurship in South East Asia [[electronic resource] ] : Japanese Self-Initiated Expatriate Entrepreneurs / / by Kazuko Yokoyama, Sarah Louisa Birchley
| Transnational Entrepreneurship in South East Asia [[electronic resource] ] : Japanese Self-Initiated Expatriate Entrepreneurs / / by Kazuko Yokoyama, Sarah Louisa Birchley |
| Autore | Yokoyama Kazuko |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore, : Springer Nature, 2020 |
| Descrizione fisica | 1 online resource (XXI, 220 p. 27 illus., 14 illus. in color.) |
| Disciplina | 658.022 |
| Collana | Emerging-Economy State and International Policy Studies |
| Soggetto topico |
Small business
New business enterprises Management Globalization Markets Success in business Careers International business enterprises Asia—Economic conditions Small Business Start-Ups/Venture Capital Emerging Markets/Globalization Careers in Business and Management Asian Business |
| Soggetto non controllato |
Business
Management science Small business New business enterprises Management Globalization Markets Success in business Careers International business enterprises Asia—Economic conditions |
| ISBN | 981-329-252-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Title -- Preface -- Acknowledgements -- Table of Contents -- Author Biographies -- List of Tables -- List of Figures -- Chapter One: Perspectives on Transnational Entrepreneurship -- Chapter Two: Entrepreneurship in the Japanese Context -- Chapter Three: Japanese Self-Initiated Expatriate Entrepreneurs in South East Asia -- Chapter Four: Country Comparisons -- Chapter Five: The Future of Japanese Transnational Entrepreneurs in South East Asia -- Reference list -- Index. |
| Record Nr. | UNINA-9910367253703321 |
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Yokoyama Kazuko
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| Singapore, : Springer Nature, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Your Pot of Gold Is A Handshake Away
| Your Pot of Gold Is A Handshake Away |
| Autore | Ballesteros Linda |
| Pubbl/distr/stampa | Linda Ballesteros |
| Descrizione fisica | 1 online resource (130 p.) |
| Soggetto non controllato |
Success in business
Business & economics |
| ISBN | 1-61750-828-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910158998503321 |
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Ballesteros Linda
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| Linda Ballesteros | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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