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Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes
| Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes |
| Autore | Barnes Joseph W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 104 pages) |
| Disciplina | 302.231 |
| Collana | Giving voice to values on business ethics and corporate social responsibility collection |
| Soggetto topico |
Online social networks - Moral and ethical aspects
Social media - Moral and ethical aspects Internet marketing - Moral and ethical aspects Word-of-mouth advertising - Moral and ethical aspects |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Federal Trade Commission disclosure
FTC disclosure Federal Trade Commission Endorsement FTC Endorsement FTC endorsement requirements Federal Trade Commission social media FTC social media Federal Trade Commission social media rules FTC social media rules Social media deception social media disclosure Social media endorsements social media marketing |
| ISBN | 1-60649-853-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index. |
| Record Nr. | UNINA-9910465930703321 |
Barnes Joseph W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes
| Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes |
| Autore | Barnes Joseph W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 104 pages) |
| Disciplina | 302.231 |
| Collana | Giving voice to values on business ethics and corporate social responsibility collection |
| Soggetto topico |
Online social networks - Moral and ethical aspects
Social media - Moral and ethical aspects Internet marketing - Moral and ethical aspects Word-of-mouth advertising - Moral and ethical aspects |
| Soggetto non controllato |
Federal Trade Commission disclosure
FTC disclosure Federal Trade Commission Endorsement FTC Endorsement FTC endorsement requirements Federal Trade Commission social media FTC social media Federal Trade Commission social media rules FTC social media rules Social media deception social media disclosure Social media endorsements social media marketing |
| ISBN | 1-60649-853-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index. |
| Record Nr. | UNINA-9910798507203321 |
|
Barnes Joseph W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes
| Social media ethics made easy : how to comply with FTC guidelines / / Joseph W. Barnes |
| Autore | Barnes Joseph W. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xiv, 104 pages) |
| Disciplina | 302.231 |
| Collana | Giving voice to values on business ethics and corporate social responsibility collection |
| Soggetto topico |
Online social networks - Moral and ethical aspects
Social media - Moral and ethical aspects Internet marketing - Moral and ethical aspects Word-of-mouth advertising - Moral and ethical aspects |
| Soggetto non controllato |
Federal Trade Commission disclosure
FTC disclosure Federal Trade Commission Endorsement FTC Endorsement FTC endorsement requirements Federal Trade Commission social media FTC social media Federal Trade Commission social media rules FTC social media rules Social media deception social media disclosure Social media endorsements social media marketing |
| ISBN | 1-60649-853-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index. |
| Record Nr. | UNINA-9910813744703321 |
|
Barnes Joseph W.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||