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Advertising and branding : concepts, methodologies, tools, and applications / / Information Resources Management Association
| Advertising and branding : concepts, methodologies, tools, and applications / / Information Resources Management Association |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (3 volumes (xxi, 1806, xxxi pages)) : illustrations (some color) |
| Disciplina | 659.1 |
| Collana |
Premier reference source
Gale eBooks |
| Soggetto topico |
Advertising
Marketing Branding (Marketing) |
| Soggetto non controllato |
Brand equity
Brand identity Crowdsourcing Customer retention Digital metrics Global advertising New media Product development Social media |
| ISBN |
9781522517948
9781522517931 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fundamental concepts and theories -- Development and design methodologies -- Tools and technologies -- Utilization and applications -- Organizational and social implications -- Managerial implications -- Emerging trends. |
| Record Nr. | UNINA-9910159445003321 |
| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Altmetrics for Digital Libraries : Concepts, Applications, Evaluation, and Recommendations / / Kaltrina Nuredini
| Altmetrics for Digital Libraries : Concepts, Applications, Evaluation, and Recommendations / / Kaltrina Nuredini |
| Autore | Nuredini Kaltrina |
| Pubbl/distr/stampa | Berlin, : Logos Verlag Berlin, 2021 |
| Descrizione fisica | 1 online resource (292 p.) |
| Soggetto topico |
Computers / Computer Science
Computers |
| Soggetto non controllato |
Altmetrics
Social media Online attention Digital libraries Economic and business studies literature |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910557406503321 |
Nuredini Kaltrina
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| Berlin, : Logos Verlag Berlin, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Big Data and Social Media Analytics : Trending Applications / Mehmet Çakırtaş, Mehmet Kemal Ozdemir editors
| Big Data and Social Media Analytics : Trending Applications / Mehmet Çakırtaş, Mehmet Kemal Ozdemir editors |
| Pubbl/distr/stampa | Cham, : Springer, 2021 |
| Descrizione fisica | vi, 245 p. : ill. ; 24 cm |
| Soggetto topico |
62-XX - Statistics [MSC 2020]
91-XX - Game theory, economics, finance, and other social and behavioral sciences [MSC 2020] 91D30 - Social networks; opinion dynamics [MSC 2020] 68T09 - Computational aspects of data analysis and big data [MSC 2020] 68M25 - Computer security [MSC 2020] 94A16 - Informational aspects of data analysis and big data [MSC 2020] |
| Soggetto non controllato |
Big data analysis
Cyber influence Link prediction Network compression Probabilistic data networks Recommendation systems Security and rescue Social media |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAMPANIA-VAN0274597 |
| Cham, : Springer, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
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Big Data and Social Media Analytics : Trending Applications / Mehmet Çakırtaş, Mehmet Kemal Ozdemir editors
| Big Data and Social Media Analytics : Trending Applications / Mehmet Çakırtaş, Mehmet Kemal Ozdemir editors |
| Pubbl/distr/stampa | Cham, : Springer, 2021 |
| Descrizione fisica | vi, 245 p. : ill. ; 24 cm |
| Soggetto topico |
62-XX - Statistics [MSC 2020]
68M25 - Computer security [MSC 2020] 68T09 - Computational aspects of data analysis and big data [MSC 2020] 91-XX - Game theory, economics, finance, and other social and behavioral sciences [MSC 2020] 91D30 - Social networks; opinion dynamics [MSC 2020] 94A16 - Informational aspects of data analysis and big data [MSC 2020] |
| Soggetto non controllato |
Big data analysis
Cyber influence Link prediction Network compression Probabilistic data networks Recommendation systems Security and rescue Social media |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAMPANIA-VAN00274597 |
| Cham, : Springer, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
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Big Data Privacy and Security in Smart Cities / Richard Jiang ... [et al.] editors
| Big Data Privacy and Security in Smart Cities / Richard Jiang ... [et al.] editors |
| Pubbl/distr/stampa | Cham, : Springer, 2022 |
| Descrizione fisica | vi, 248 p. : ill. ; 24 cm |
| Soggetto non controllato |
Cloud Security
Data encryption Deep Learning Forensics and Legislation Machine learning Medical Data Privacy and Security Issues Social media e-Commercial e-Governance |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAMPANIA-VAN00283381 |
| Cham, : Springer, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
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Combating internet-enabled terrorism : emerging research and opportunities / / Emily Stacey
| Combating internet-enabled terrorism : emerging research and opportunities / / Emily Stacey |
| Autore | Stacey Emily |
| Pubbl/distr/stampa | Hershey, PA : , : Information Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (xi, 133 pages) : color illustrations |
| Disciplina | 363.32502854678 |
| Collana | Advances in Digital Crime, Forensics, and Cyber Terrorism (ADCFCT) Book Series |
| Soggetto topico |
Cyberterrorism
Terrorism - Prevention |
| Soggetto non controllato |
Communication networks
Counterterrorism Cyber threats Government initiatives Military tactics Online activism Social media |
| ISBN |
9781522521914
9781522521907 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The development of internet-enabled terror -- Contemporary terror on the net -- Delayed governance? -- The role of the (h)ac(k)tivist -- End game. |
| Record Nr. | UNINA-9910162956903321 |
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Stacey Emily
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| Hershey, PA : , : Information Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital tools for academic branding and self-promotion / / Marga Cabrera and Nuria Lloret, editors
| Digital tools for academic branding and self-promotion / / Marga Cabrera and Nuria Lloret, editors |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : IGI Global, , 2017 |
| Descrizione fisica | PDFs (253 pages) : illustrations |
| Disciplina | 378.1/2 |
| Collana | Advances in educational marketing, administration, and leadership |
| Soggetto topico |
College teachers - Professional relationships
Digital communications College teachers - Blogs Branding (Marketing) Reputation |
| Soggetto non controllato |
Bibliometric indicators
Brand journalism Geomarketing Interpersonal communication Micro-blogging Netnography Social media Virtual communities |
| ISBN |
9781522509189
9781522509172 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol. |
| Record Nr. | UNINA-9910149369003321 |
| Hershey, Pennsylvania : , : IGI Global, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital tools for seamless learning / / S�uleyman Nihat �Sad and Martin Ebner, editors
| Digital tools for seamless learning / / S�uleyman Nihat �Sad and Martin Ebner, editors |
| Autore | Şad Süleyman Nihat |
| Pubbl/distr/stampa | Hershey, PA : , : Information Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (xx, 397 pages) : illustrations (chiefly color) |
| Disciplina | 371.33 |
| Collana | Advances in Educational Technologies and Instructional Design (AETID) Book Series |
| Soggetto topico |
Educational technology
Computer-assisted instruction Internet in education |
| Soggetto non controllato |
Augmented reality
Distance education Gamification Internet of things Mobile learning Social media Virtual learning Wearable technologies |
| ISBN |
9781522516927
9781522516934 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A math training platform to foster individual learning / Edgar Neuherz, Martin Ebner -- Augmented reality with mobile and ubiquitous learning: immersive, enriched, situated, and seamless learning experiences / Aras Bozkurt -- Brave new digital tools for action research in education: a beginner's guide / Reinhard Bauer [and 4 others] -- Designing seamless learning using role-playing experiences / Sherry Jones [and 3 others] -- Education, "pointsification," empowerment?: a critical view on the use of gamification in educational contexts / Stefan Piasecki -- Enhancing learning with wearable technologies in and out of educational settings / Elif Bugra Kuzu Demir, Kadir Demir -- Exploring the educational potential of internet of things (IoT) in seamless learning / Veysel Demirer, Betül Aydın, Seyma Betül Çelik -- How to design a mathematical learning app suitable for children: the myth of digital natives / Elke Höfler, Gerald Geier, Claudia Zimmermann -- Is digital age "a tsunami" for distance education?: functional roles of scaffolding and meta-communication in digital learning environment / Ugur Demiray -- Learning with social media: a case study at a Latin American university / Eduardo Adrián Toloza, Wolfram Lothar Laaser -- Linking virtual and real-life environments: scrutinizing ubiquitous learning scenarios / Stephanie Moser --
Motivational and ethical issues in seamless learning: use of tablet PCs in a mobile and ubiquitous technology-enhanced learning context / Pelin Yüksel, Süleyman Nihat Sad, Soner Yıldırım -- Social media in higher education: enriching graduate students' professional growth outside the classroom / Enilda Romero-Hall -- Social media strategies for seamless learning: approaches and metrics / Stefanie Panke, Christian Kohls, Birgit Gaiser -- The adoption of mobile devices as digital tools for seamless learning / Gürol Yokus, Tugba Yanpar Yelken -- Virtual learning: videogames and virtual reality in education / Martha Burkle, Michael Magee. |
| Record Nr. | UNINA-9910155145603321 |
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Şad Süleyman Nihat
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| Hershey, PA : , : Information Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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eGirls, eCitizens / / edited by Jane Bailey and Valerie Steeves
| eGirls, eCitizens / / edited by Jane Bailey and Valerie Steeves |
| Autore | Bailey Jane |
| Pubbl/distr/stampa | University of Ottawa Press / Les Presses de l’Université d’Ottawa, 2015 |
| Descrizione fisica | 1 online resource (506 pages) |
| Disciplina | 305.23082 |
| Collana | Law, technology and media |
| Soggetto topico |
Internet - Social aspects
Social media Young women Teenage girls Cyberfeminism |
| Soggetto non controllato |
the egirls project
privacy technology digitally networked society equality gendered gaze young women girls digitized communications identity Cyberbullying Social media Social networking service Surveillance |
| ISBN | 0-7766-2622-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : Cyber-utopia? Getting beyond the binary notion of technology as good or bad for girls -- part I. It's Not that simple : complicating girls' experiences on social media -- part II. Living in a gendered gaze -- part III. Dealing with sexualized violence -- part IV. eGirls, eCitizens. |
| Record Nr. | UNINA-9910131499403321 |
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Bailey Jane
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| University of Ottawa Press / Les Presses de l’Université d’Ottawa, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Enriching urban spaces with ambient computing, the internet of things, and smart city design / / Shin'ichi Konomi, University of Tokyo, Japan, George Roussos, University of London, UK, [editors]
| Enriching urban spaces with ambient computing, the internet of things, and smart city design / / Shin'ichi Konomi, University of Tokyo, Japan, George Roussos, University of London, UK, [editors] |
| Autore | Konomi Shinʼichi |
| Pubbl/distr/stampa | Hershey, Pennsylvania : , : Engineering Science Reference, an imprint of IGI Global, , [2017] |
| Descrizione fisica | 1 online resource (xxi, 322 pages) : chiefly color illustrations, maps |
| Disciplina | 004 |
| Collana | Advances in Human and Social Aspects of Technology (AHSAT) Book Series |
| Soggetto topico |
Ubiquitous computing
Ambient intelligence Internet - Social aspects |
| Soggetto non controllato |
Crowdsourcing
Data analysis and collection Geographic information systems Mobile devices Pico-payments Social media Ubiquitous interactive spaces |
| ISBN |
9781522508281
9781522508274 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The internet of places at community-scale: design scenarios for hyperlocal neighborhood / John M. Carroll [and 5 others] -- The Fermentation GutHub Project and the internet of microbes / Marketa Dolejsova, Denisa Kera -- Assembly, space, and things: urban food genome, urban interaction, and bike share / Philip Speranza, Jason O. Germany -- Identifying the temporal characteristics of intra-city movement using taxi geo-location data / Wenbo Zhang, Xinwu Qian, Satish V. Ukkusuri -- Enriching geographic maps with accessible paths derived from implicit mobile device data collection / Ludovico Biagi [and 5 others] -- Anonymous pico-payments for internet of things / Jarogniew Rykowski, Wojciech Cellary -- Co-producing tools for participation and action in urban environments / Corelia E. Baibarac -- Effect of urban computing on the public's perception of place, community, and infrastructure / Dimitrios Ringas, Eleni Christopoulou -- Design and development of sentient collective urban spaces / Burak Pak -- Social media geographic information: the community perspective in planning knowledge / Michele Campagna [and 3 others] -- Urbanizing the ambient: why people matter so much in smart cities / H. Patricia McKenna -- Making citizens' activities flourish through a crowdsourcing-based social infrastructure / Mizuki Sakamoto, Tatsuo Nakajima -- Public perception spatial data from the PPGIS Jaguarão experiment / Geisa Bugs, Marketta Kyttä. |
| Record Nr. | UNINA-9910136580603321 |
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Konomi Shinʼichi
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| Hershey, Pennsylvania : , : Engineering Science Reference, an imprint of IGI Global, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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