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Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
| Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay |
| Autore | Zahay Debra L. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico | Internet marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Digital Marketing
Search Engine Marketing E-mail Marketing Social Media Marketing Data Quality Database Management Data analytics |
| ISBN | 1-60649-925-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index. |
| Record Nr. | UNINA-9910460488703321 |
Zahay Debra L.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
| Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay |
| Autore | Zahay Debra L. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico | Internet marketing |
| Soggetto non controllato |
Digital Marketing
Search Engine Marketing E-mail Marketing Social Media Marketing Data Quality Database Management Data analytics |
| ISBN | 1-60649-925-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index. |
| Record Nr. | UNINA-9910787368203321 |
|
Zahay Debra L.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay
| Digital marketing management : a handbook for the current (or future) CEO / / Debra Zahay |
| Autore | Zahay Debra L. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico | Internet marketing |
| Soggetto non controllato |
Digital Marketing
Search Engine Marketing E-mail Marketing Social Media Marketing Data Quality Database Management Data analytics |
| ISBN | 1-60649-925-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index. |
| Record Nr. | UNINA-9910820476603321 |
|
Zahay Debra L.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Stochastic Modeling and Analysis of Manufacturing Systems / David D. Yao editor
| Stochastic Modeling and Analysis of Manufacturing Systems / David D. Yao editor |
| Pubbl/distr/stampa | New York [etc.], : Springer-Verlag, 1994 |
| Descrizione fisica | xvi, 360 p. : ill. ; 24 cm |
| Soggetto topico |
00B15 - Collections of articles of miscellaneous specific interest [MSC 2020]
60-XX - Probability theory and stochastic processes [MSC 2020] 60Kxx - Special processes [MSC 2020] |
| Soggetto non controllato |
Calculus
Communications Manufacturing Manufacturing Systems Markov Chains Modeling Probability models Production Search Engine Marketing Stochastic models Stochastic networks |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAMPANIA-VAN00293369 |
| New York [etc.], : Springer-Verlag, 1994 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
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