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The public relations firm / / Bob "Pritch" Pritchard, Stacey Smith
| The public relations firm / / Bob "Pritch" Pritchard, Stacey Smith |
| Autore | Pritchard Robert D. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (128 p.) |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico | Public relations firms |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
PR firms
PR agencies Hiring a PR firm (agency) How to Hire a Public Relations (PR) firm (agency) Hiring a PR (public relations) firm (agency) (company) (person) How PR firm's bill Evaluating a PR firm (agency) (plan) (campaign) PR firm billing rates PR firm (agency) contracts PR practitioner roles Responsibilities Public relations evaluation Client- Firm relationship Public relations research Public relations execution |
| ISBN | 1-60649-665-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. The business -- 1. Why hire a public relations firm? -- 2. Types of firms -- 3. Hiring a firm -- 4. Defining the work -- 5. How firms bill -- Part II. The working relationship between client and firm -- 6. The client-firm relationship -- 7. Progress reports -- 8. Research and execution -- 9. Evaluation -- Part III. Meeting expectations: measurement and evaluation -- 10. Meeting client expectations -- 11. Wrapping up -- Index. |
| Record Nr. | UNINA-9910460337203321 |
Pritchard Robert D.
|
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The public relations firm / / Bob "Pritch" Pritchard, Stacey Smith
| The public relations firm / / Bob "Pritch" Pritchard, Stacey Smith |
| Autore | Pritchard Robert D. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (128 p.) |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico | Public relations firms |
| Soggetto non controllato |
PR firms
PR agencies Hiring a PR firm (agency) How to Hire a Public Relations (PR) firm (agency) Hiring a PR (public relations) firm (agency) (company) (person) How PR firm's bill Evaluating a PR firm (agency) (plan) (campaign) PR firm billing rates PR firm (agency) contracts PR practitioner roles Responsibilities Public relations evaluation Client- Firm relationship Public relations research Public relations execution |
| ISBN | 1-60649-665-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. The business -- 1. Why hire a public relations firm? -- 2. Types of firms -- 3. Hiring a firm -- 4. Defining the work -- 5. How firms bill -- Part II. The working relationship between client and firm -- 6. The client-firm relationship -- 7. Progress reports -- 8. Research and execution -- 9. Evaluation -- Part III. Meeting expectations: measurement and evaluation -- 10. Meeting client expectations -- 11. Wrapping up -- Index. |
| Record Nr. | UNINA-9910787392403321 |
|
Pritchard Robert D.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The public relations firm / / Bob "Pritch" Pritchard, Stacey Smith
| The public relations firm / / Bob "Pritch" Pritchard, Stacey Smith |
| Autore | Pritchard Robert D. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (128 p.) |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico | Public relations firms |
| Soggetto non controllato |
PR firms
PR agencies Hiring a PR firm (agency) How to Hire a Public Relations (PR) firm (agency) Hiring a PR (public relations) firm (agency) (company) (person) How PR firm's bill Evaluating a PR firm (agency) (plan) (campaign) PR firm billing rates PR firm (agency) contracts PR practitioner roles Responsibilities Public relations evaluation Client- Firm relationship Public relations research Public relations execution |
| ISBN | 1-60649-665-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. The business -- 1. Why hire a public relations firm? -- 2. Types of firms -- 3. Hiring a firm -- 4. Defining the work -- 5. How firms bill -- Part II. The working relationship between client and firm -- 6. The client-firm relationship -- 7. Progress reports -- 8. Research and execution -- 9. Evaluation -- Part III. Meeting expectations: measurement and evaluation -- 10. Meeting client expectations -- 11. Wrapping up -- Index. |
| Record Nr. | UNINA-9910828343403321 |
|
Pritchard Robert D.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||