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A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
| A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra |
| Autore | Garris Molly |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Cell phone advertising
Internet marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
analytics
apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging |
| ISBN |
1-78684-340-4
1-60649-841-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. |
| Record Nr. | UNINA-9910459813803321 |
Garris Molly
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
| A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra |
| Autore | Garris Molly |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Cell phone advertising
Internet marketing |
| Soggetto non controllato |
analytics
apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging |
| ISBN |
1-78684-340-4
1-60649-841-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. |
| Record Nr. | UNINA-9910787494003321 |
|
Garris Molly
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
| A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra |
| Autore | Garris Molly |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Cell phone advertising
Internet marketing |
| Soggetto non controllato |
analytics
apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging |
| ISBN |
1-78684-340-4
1-60649-841-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. |
| Record Nr. | UNINA-9910818460803321 |
|
Garris Molly
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing expatriates [[electronic resource] ] : a return on investment approach / / Yvonne McNulty, Kerr Inkson
| Managing expatriates [[electronic resource] ] : a return on investment approach / / Yvonne McNulty, Kerr Inkson |
| Autore | McNulty Yvonne |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 331.62 |
| Altri autori (Persone) | InksonKerr |
| Collana | Human resource management and organizational behavior collection |
| Soggetto topico |
Foreign workers
International business enterprises - Employees |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
expatriate
expatriation expatriate assignment expatriate compensation expatriate family expatriate management expatriate return on investment expatriate trends global career global mobility global staffing global war for talent host country nationals (HCNs) human capital international assignment international business international human resource management international management parent country nationals (PCNs) psychological contract repatriation return on investment ROI strategic planning talent management |
| ISBN | 1-60649-483-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Expatriation and return on investment -- 1. Basics of expatriation -- 2. Expatriation and ROI -- Part 2. Understanding expatriates -- 3. Expatriate compensation -- 4. Expatriate families -- 5. Global careers -- 6. Expatriate psychological contracts -- Part 3. Managing expatriation using ROI -- 7. A new model of expatriate ROI -- 8. Evaluating expatriate ROI -- 9. Five core principles for effective eROI -- Appendix A. Mobility managers study -- Appendix B. Expatriate employees study -- Appendix C. Trailing spouses study -- Notes -- Glossary -- References -- Index. |
| Record Nr. | UNINA-9910463104103321 |
|
McNulty Yvonne
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing expatriates [[electronic resource] ] : a return on investment approach / / Yvonne McNulty, Kerr Inkson
| Managing expatriates [[electronic resource] ] : a return on investment approach / / Yvonne McNulty, Kerr Inkson |
| Autore | McNulty Yvonne |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 331.62 |
| Altri autori (Persone) | InksonKerr |
| Collana | Human resource management and organizational behavior collection |
| Soggetto topico |
Foreign workers
International business enterprises - Employees |
| Soggetto non controllato |
expatriate
expatriation expatriate assignment expatriate compensation expatriate family expatriate management expatriate return on investment expatriate trends global career global mobility global staffing global war for talent host country nationals (HCNs) human capital international assignment international business international human resource management international management parent country nationals (PCNs) psychological contract repatriation return on investment ROI strategic planning talent management |
| ISBN | 1-60649-483-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Expatriation and return on investment -- 1. Basics of expatriation -- 2. Expatriation and ROI -- Part 2. Understanding expatriates -- 3. Expatriate compensation -- 4. Expatriate families -- 5. Global careers -- 6. Expatriate psychological contracts -- Part 3. Managing expatriation using ROI -- 7. A new model of expatriate ROI -- 8. Evaluating expatriate ROI -- 9. Five core principles for effective eROI -- Appendix A. Mobility managers study -- Appendix B. Expatriate employees study -- Appendix C. Trailing spouses study -- Notes -- Glossary -- References -- Index. |
| Record Nr. | UNINA-9910787558503321 |
|
McNulty Yvonne
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing expatriates : a return on investment approach / / Yvonne McNulty, Kerr Inkson
| Managing expatriates : a return on investment approach / / Yvonne McNulty, Kerr Inkson |
| Autore | McNulty Yvonne |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 331.62 |
| Altri autori (Persone) | InksonKerr |
| Collana | Human resource management and organizational behavior collection |
| Soggetto topico |
Foreign workers
International business enterprises - Employees |
| Soggetto non controllato |
expatriate
expatriation expatriate assignment expatriate compensation expatriate family expatriate management expatriate return on investment expatriate trends global career global mobility global staffing global war for talent host country nationals (HCNs) human capital international assignment international business international human resource management international management parent country nationals (PCNs) psychological contract repatriation return on investment ROI strategic planning talent management |
| ISBN | 1-60649-483-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. Expatriation and return on investment -- 1. Basics of expatriation -- 2. Expatriation and ROI -- Part 2. Understanding expatriates -- 3. Expatriate compensation -- 4. Expatriate families -- 5. Global careers -- 6. Expatriate psychological contracts -- Part 3. Managing expatriation using ROI -- 7. A new model of expatriate ROI -- 8. Evaluating expatriate ROI -- 9. Five core principles for effective eROI -- Appendix A. Mobility managers study -- Appendix B. Expatriate employees study -- Appendix C. Trailing spouses study -- Notes -- Glossary -- References -- Index. |
| Record Nr. | UNINA-9910822335203321 |
|
McNulty Yvonne
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Stock market math : essential formulas for selecting and managing stock and risk / / Michael Thomsett
| Stock market math : essential formulas for selecting and managing stock and risk / / Michael Thomsett |
| Autore | Thomsett Michael C. |
| Pubbl/distr/stampa | Boston, [Massachusetts] ; ; Berlin, [Germany] : , : De|G Press, , 2017 |
| Descrizione fisica | 1 online resource (284 pages) |
| Disciplina | 332.632042 |
| Soggetto topico |
Stocks - Rate of return
Investments - Mathematics Investment analysis - Mathematics |
| Soggetto non controllato |
Chaikin
Compounding Depreciation Net worth Present value Price/earnings ROI Rate of growth Rate of return Ratios Stochastic |
| ISBN | 1-5015-0736-2 |
| Classificazione | BUS091000BUS027000BUS050000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Introduction -- Chapter 1. Rates of Return on Investment: What Goes In, What Comes Out -- Chapter 2. Returns on Capital: Putting Cash to Work -- Chapter 3. Leverage and Risk Analysis: Maximizing Other People’s Money -- Chapter 4. Long-Term Trends: Patience Rewarded -- Chapter 5. Core Earnings and Net Worth Adjustments: Making the Numbers Real -- Chapter 6. Fundamentals: Balance Sheet Tests You Need to Know -- Chapter 7. Fundamentals: Operating Statement Tests You Need to Know -- Chapter 8. Market Trend Calculations -- Chapter 9. Price Indicators -- Chapter 10. Volume Indicators -- Chapter 11. Momentum Oscillators and Moving Averages -- Chapter 12. Combined Testing: Merging Price and Financial Tests -- Appendix A. Stock Market Formulas: Summarizing the Essentials -- Appendix B. Excel Program Entries: Automating the Formulas -- Index |
| Record Nr. | UNINA-9910796633203321 |
|
Thomsett Michael C.
|
||
| Boston, [Massachusetts] ; ; Berlin, [Germany] : , : De|G Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Stock market math : essential formulas for selecting and managing stock and risk / / Michael Thomsett
| Stock market math : essential formulas for selecting and managing stock and risk / / Michael Thomsett |
| Autore | Thomsett Michael C. |
| Pubbl/distr/stampa | Boston, [Massachusetts] ; ; Berlin, [Germany] : , : De|G Press, , 2017 |
| Descrizione fisica | 1 online resource (284 pages) |
| Disciplina | 332.632042 |
| Soggetto topico |
Stocks - Rate of return
Investments - Mathematics Investment analysis - Mathematics |
| Soggetto non controllato |
Chaikin
Compounding Depreciation Net worth Present value Price/earnings ROI Rate of growth Rate of return Ratios Stochastic |
| ISBN | 1-5015-0736-2 |
| Classificazione | BUS091000BUS027000BUS050000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Introduction -- Chapter 1. Rates of Return on Investment: What Goes In, What Comes Out -- Chapter 2. Returns on Capital: Putting Cash to Work -- Chapter 3. Leverage and Risk Analysis: Maximizing Other People’s Money -- Chapter 4. Long-Term Trends: Patience Rewarded -- Chapter 5. Core Earnings and Net Worth Adjustments: Making the Numbers Real -- Chapter 6. Fundamentals: Balance Sheet Tests You Need to Know -- Chapter 7. Fundamentals: Operating Statement Tests You Need to Know -- Chapter 8. Market Trend Calculations -- Chapter 9. Price Indicators -- Chapter 10. Volume Indicators -- Chapter 11. Momentum Oscillators and Moving Averages -- Chapter 12. Combined Testing: Merging Price and Financial Tests -- Appendix A. Stock Market Formulas: Summarizing the Essentials -- Appendix B. Excel Program Entries: Automating the Formulas -- Index |
| Record Nr. | UNINA-9910821991603321 |
|
Thomsett Michael C.
|
||
| Boston, [Massachusetts] ; ; Berlin, [Germany] : , : De|G Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||